Skip to content
StingSting Logotyp
NEWS January 20, 2021

Demo Day: Boksnok wins Best Pitch, investors optimistic about 2021

On Thursday, 15 of Sweden’s most promising startups pitched at Sting Demo Day, the final event for startup who have successfully completed their time at Sting. Boksnok, a subscription service for children’s books, won the “Best Pitch” award and a survey concluded that investors feel positive about the year ahead.

Sting Demo Day is an opportunity for the startup companies to build relationships with future investors, and on Thursday, more than 200 investors from all over Europe had registered to watch the 15 Sting companies pitch.

Watch the recording of Sting Demo Day

Hannah Meiton and Fredrik Rosengren, both business coaches at Sting, moderated the live event and presented 2020 highlights from Sting world, including that, despite an otherwise gloomy year with news mostly concerning the Corona pandemic, 2020 proved to be a record-breaking year when it comes to fundraising for the Sting companies – more than 1,2 billion SEK were invested.  

During the event, investors participated in a survey and answered questions about their plans and predictions for 2021. Among other things, the survey showed positive news for startups – 39 percent of the respondents plan to invest more than in 2020, and almost half of the respondents said they the same amount as in 2020 (49 percent). Only 12 percent of the investors said they predict to invest less.

See the full survey results and investor predictions for 2021

When the last company had presented, the audience voted on the Best Pitch. The award was won by Boksnok, a subscription service for children’s books.

– We are very proud to have won the best pitch! And we are really happy that we got to be part of Sting. Having access to coaches and experts in so many areas has been very rewarding for us. In addition, the great exposure to investors gives us a good foundation for the future. Now the plan is to increase the focus on marketing, expand the team and continue to grow, says Monica Fagreaus Lundström, cofounder and CEO of Boksnok.

Boksnok received 19 percent of the votes, closely followed by Acty, yayloh and Tilly, which came in shared second place with 17 percent.

Sting Demo Day concluded with investors and entrepreneurs connecting in 98 video speed meetings. There was also an opportunity for investors to book individual meetings with the teams in the days following Demo Day.

The following startups presented at Sting Demo Day:

Acty – A project management tool for active ownership

Allihoop – Flexible urban co-living

Atlas – Streamlining and simplifying property managers’ work

bizzcoo – A SaaS platform for all your consultant needs

Boksnok – A subscription service for interactive children’s books

edChild – Empowers preschool teachers and enables great teaching worldwide

Klimato – Helps restaurants reduce climate impact from food

Monocular – Visualization tools for feature film productions and other visual media

ReOrbit – Offering next-generation sustainable and affordable space solutions

Sencept – Intelligent RADARs for autonomous mining

Snaptive – On-demand digital counsellors for schools

The Third Act – A better financial future for everyone

Tilly – Revolutionizing fertility care through data and personalization

V3VO – Democratizing leadership development

yayloh – The next-generation post-purchase and returns management SaaS platform for online retailers

Watch the companies’ pitches

Other articles