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How long is the Startup Academy course?

It will take you approx 4-5 hours to complete the course.

Startup Academy

Can I offer Sting Startup Academy as a perk to my community?

If you are a coworking space, educational institution, or other community of future entrepreneurs, we are happy to provide you with resources to share in your network. Contact us at: academy@sting.co

Startup Academy

How much time do I have to complete the Startup Academy course?

You have four weeks to complete the course before your account closes. But don't worry, if you need more time it will be possible to prolong your course period.

Startup Academy

What coaching methods do you use?

There’s no one-size-fits-all. Our coaching is tailored to your startup’s unique needs, but at the core, we work in sprints, use lean and iterative methods, and help you test, learn, and adapt quickly. You stay in the driver’s seat — we’re here to guide, challenge, and support.

Startup Programs

Is Startup Academy really free and open for anyone?

Yes, Sting Startup Academy is 100% free and open to anyone. Right now we have limited seats though, so you may be put on a waiting list until new seats open up.

Startup Academy

Will our IP be protected?

During onboarding, all participants and organisers sign a confidentiality agreement. No information on the business concepts, technologies, or names of participants may be shared outside the program without the consent of the participant in question.

Sting Test Drive

How does the selection to Sting Test Drive work?

We will review your application after the application deadline has passed and get back to you within two weeks. Between 12-15 projects are accepted to each round.

Sting Test Drive

How is the number of shares that Propel Capital receives after conversion calculated?

Propel Capital’s investment converts in two parts: • 400 SEK converts with a 30% risk discount on the terms of your next qualified financing round, with a valuation cap of 20 million SEK. • 200 SEK converts on the same terms as the round, without a discount or cap. The number of shares is calculated based on the valuation and terms of the round at the time of conversion.

Propel Capital

What are the terms of the Propel Capital convertible?

For full terms and conditions, please contact emanuel.andersson@sting.co. Read more for an overall summary of the terms:

Propel Capital

How much ownership does Propel Capital take? 

Propel Capital invests via a convertible note that converts to ownership only when the company has raised at least SEK 1 million or more from external investors. This way, we avoid setting a valuation of the company too early.

Propel Capital

Are there other benefits to having Propel Capital as a financier, in addition to the investment itself?

The purpose of Propel Capital is to connect Sweden’s best angel investors with our startups. Via the investment, we activate our angel investors to make direct investments into the company – adding both capital and experience.

Propel Capital

Do I pay for Sting’s services?

Sting doesn’t charge upfront fees. Instead, we use a success-fee model in the form of stock warrants. If your company succeeds, Sting may convert those warrants into a small shareholding — helping us reinvest in the next generation of startups.

Startup Programs

We’ve already participated in other programs – why should we join yours?

Sting delivers unmatched hands-on support tailored to your startup’s unique needs, combined with direct access to one of Europe’s largest and most active networks of founders, investors, and experts. Over 90% of our startups recommend Sting to their peers — and many return for follow-on programs.

Application Process

We have already raised a substantial amount of funding, can we still join?

Absolutely! Having secured funding before joining Sting is common and doesn’t prevent you from participating in our program. Many startups enter with angel investors already on board, and we’re here to help you build on that momentum with tailored support, strategic guidance, and access to our extensive network.

Application Process

How do you handle startups with similar or competing business ideas?

To maintain trust and a healthy community, we do not accept startups that directly compete with each other at the same time in our program. However, once a startup has graduated and been an alumni for at least six months, we may consider working with another company with a similar business idea.

Application Process

Do we need to have our tech inhouse?

If technology is the core of your business, having your tech team in-house is essential. If technology is primarily a tool to solve a problem, outsourcing development can be an option to extend capacity—though it comes with some risks.

Application Process

When can I expect to hear from you after sending in my late application?

We do our best to get back to you as soon as possible, however it depends on the availability of the coaches. Also keep in mind that late applications are often coming in during holiday periods, which may slow down the response time even more. But please be patient, we will email you as soon as your application has been reviewed.

Late Applications

Will I have a lower chance to get accepted if I apply late?

If you submit an application after the deadline, your application is automatically tagged as “late”. You will still get evaluated based on your merits, but late applications are generally competing for fewer slots, which means it will get harder to get accepted the later you apply. It will also take longer for us to get back to you, as the process is already ongoing. 

Late Applications

How much ownership does Propel Capital take?

Propel Capital typically ends up with 1.5% to 3.5% ownership, depending on your startup’s valuation at the time of conversion. The final percentage is calculated based on the terms of your next qualified financing round.

I am a business angel and interested in investing in Propel Capital. What do I need to do?

Propel Capital gives you exposure to a curated portfolio of Sting-supported startups, with the option to invest further. Contact us to learn more about the structure and how to get involved.

Propel Capital

Will Sting invest in our startup?

Startups accepted to Sting Core have the opportunity to receive SEK 600,000 in an investment through a convertible note from Propel Capital, the investment company linked to Sting. The investment is optional and offered to selected companies early in the program based on clear selection criteria.

General

When is the application deadline?

Sting’s Core program starts twice every year, in October and March. The application deadlines are generally in mid-August and late January. We evaluate applications continuously, and in certain cases, we may accept companies between the application periods.

Selection Process

Who can apply to Sting?

Startups registered in Sweden as AB companies with bold ideas and real determination to drive change can apply. We focus on founders solving major challenges in HealthTech, ClimateTech, DeepTech, and beyond, ready to build scalable businesses and accelerate growth.

Application Process

Who can apply to Sting Core?

What will I get from Sting Test Drive?

Sting Test Drive is a hands-on evening workshop series combined with individual coaching. You’ll validate your idea, strengthen your business model, and explore future opportunities with Sting — all while keeping your day job.

Sting Test Drive

Who can apply to Sting Test Drive?

Founder teams with an idea or startup that is scalable and has potential to grow internationally. We like to see teams with two to three people and ideally a mix of gender.

Sting Test Drive

What happens when we get accepted?

Once accepted, you’ll join us at A house for onboarding and set your milestone plan. The program is split into two blocks: “Get the Basics Right” and “Ready for Takeoff.” It covers everything from product and sales to fundraising, team, and marketing. You’ll also get coaching, office space, and startup perks.

Selection Process

What happens after I submit my application?

Once your application is submitted, our team will review it carefully. If your startup fits our criteria, you may be invited to pitch at one of our selection finals. From there, we select the startups we believe are ready for Sting Core — and notify all applicants of the outcome.

Selection Process

What support does Sting Core provide?

What is Sting More?

What is Sting Core?

Why Sting?

Sting offers Sweden’s most tailored startup support — with hands-on coaching, access to investors, and a lifelong founder community. Through our Sting Core and Sting More programs, we help purpose-driven startups grow faster, raise smarter, and build lasting companies. Achieve Success Faster.

General

What is Sting Test Drive?

Test Drive is a series of workshops for founders with an idea or a startup that are not quite ready to apply for our official startup programs yet. Test Drive runs 1-2 times a year and is usually sector-specific. For example, the past we’ve ran test drives focused on Climate and Energy, DeepTech, HealthTech and Blockchain innovations.

Sting Test Drive

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Open Coaching
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Sting Test Drive
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Propel Capital
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Selection Process
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Late Applications
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Startup Programs
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Application Process
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General
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Can't find what you're looking for?

Programs

With decades of experience scaling startups, we're here to help you unlock your true potential and grow your business faster.

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Focus Areas

We are looking for big ideas with potential to solve real problems. In return, you’ll get access to a lifelong community that delivers more value and opens more doors than any other.

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Companies

Sting companies, radically changing the world as we speak.

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Pre-Sting

Not ready to apply for our programs yet? No problem.

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