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Incubate

Sting Incubate is (up to) an 18-month program that will get you from prototype to launch and prepare you for the next steps on your startup journey. Applications OPEN until November 27th.

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Sting Accelerate

Join Sting Accelerate and take your startup from MVP to pre-seed readiness in just four months.

Trusted by 400+ thriving startups
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<p class="display-6">The program is structured around an individual milestone plan spanning up to three consecutive six-month periods. Throughout the program, you will receive coaching and be challenged by your dedicated Sting coach. Additionally, you will have access to specialized experts in financing, team development, talent acquisition, and other relevant fields. Included in the program are office space, perks, and numerous opportunities for peer-to-peer exchange and learning experiences.<p>

At Sting Incubate, you will:

  • Weekly individual coaching by experienced Sting coaches focusing on sales, marketing, financing, and team & talent, based on milestone plans and structured sprints.
  • Access decades of Sting team experience, having supported over 400 startups since 2002, for quicker problem-solving and goal achievement.
  • Secure a 600K SEK investment: 400K SEK at program start and an additional 200K SEK at conversion, with an investment from Propel Capital.
  • Access Sweden's most developed investor network, with regular 'investor of the week' sessions, Sting Day, and networking facilitated by our Investor Relations manager.
  • Participate in weekly workshops, meetups, and masterclasses covering legal, financing, team & talent, marketing, growth, and product development.
  • Office space at Sting's coworking space in A House Ark, fostering daily interaction with a supportive community.
  • Showcase your startup at Demo Day, followed by a celebratory party, offering networking opportunities and potential additional funding.
  • Join the lifelong Sting community for ongoing support and networking opportunities beyond the program.

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Hard Facts:

Length

6-18 months (Sept-June and Feb-Jan)

Next program start

February 10th, 2025

Next application deadline

November 27th, 2024

Admission

Two batches per year, 12-15 startups per year. However, in some cases we can accept companies mid-semester.

Investment

400+200K SEK investment from Propel Capital

Requirements

  • A founding team of minimum two people
  • Product or solution based on a scalable innovation and solving a big important problem
  • Ambition to build an international growth company
  • Incorporated Swedish AB, team presence in Stockholm during program

Next up

Length

4 months (Feb-Jun and Sep-Jan)

<p class="display-6">The program is structured around an individual milestone plan spanning up to three consecutive six-month periods. Throughout the program, you will receive coaching and be challenged by your dedicated Sting coach. Additionally, you will have access to specialized experts in financing, team development, talent acquisition, and other relevant fields. Included in the program are office space, perks, and numerous opportunities for peer-to-peer exchange and learning experiences.<p>

At Sting Incubate, you will:

  • Weekly individual coaching by experienced Sting coaches focusing on sales, marketing, financing, and team & talent, based on milestone plans and structured sprints.
  • Access decades of Sting team experience, having supported over 400 startups since 2002, for quicker problem-solving and goal achievement.
  • Secure a 600K SEK investment: 400K SEK at program start and an additional 200K SEK at conversion, with an investment from Propel Capital.
  • Access Sweden's most developed investor network, with regular 'investor of the week' sessions, Sting Day, and networking facilitated by our Investor Relations manager.
  • Participate in weekly workshops, meetups, and masterclasses covering legal, financing, team & talent, marketing, growth, and product development.
  • Office space at Sting's coworking space in A House Ark, fostering daily interaction with a supportive community.
  • Showcase your startup at Demo Day, followed by a celebratory party, offering networking opportunities and potential additional funding.
  • Join the lifelong Sting community for ongoing support and networking opportunities beyond the program.

Hard facts

Hard Facts:

Length

6-18 months (Sept-June and Feb-Jan)

Next program start

February 10th, 2025

Next application deadline

November 27th, 2024

Admission

Two batches per year, 12-15 startups per year. However, in some cases we can accept companies mid-semester.

Investment

400+200K SEK investment from Propel Capital

Requirements

  • A founding team of minimum two people
  • Product or solution based on a scalable innovation and solving a big important problem
  • Ambition to build an international growth company
  • Incorporated Swedish AB, team presence in Stockholm during program

Next up

Length

4 months (Feb-Jun and Sep-Jan)

Words from our founders

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Pär Hedberg
CEO & Co-founder
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Pär Hedberg
CEO & Co-founder
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Pär Hedberg
CEO & Co-founder

Joining Incubate offers startups a range of valuable benefits

Propel Capital Investment

Secure a 500K SEK investment from Propel Capital.

Financing

Sting provides startups with access to experienced professionals to help create optimal fundraising conditions.

Office space

You get free office space at Sting’s office in A house for up to 6 months while you are in the Sting program.

Business Development

You get a dedicated and experienced Sting coach who works closely with you and your team, several hours per week, and both challenges and supports you on all critical business activities.

Industry mentors & external experts

Not only do you get weekly coaching from your Sting coach, but also from external mentors and expert coaches, hired by Sting, who are true wizzes in their fields.

Marketing, PR & communications

Sting provides startups with access to experienced professionals to help create optimal fundraising conditions.

Partners & Perks

We’ve negotiated a range of special offers worth over SEK 1 million that you can access after joining Sting.

Recruitment & team development

After working with more than 400 startups, we have learned how to recruit and develop a successful team. You get access to two coaches to help you succeed in this area.

Network & community

You gain access to the most developed investor network in Europe as well as a large network of business contacts, both Swedish and international, which Sting has built since 2002.

Propel Capital Investment

Secure a 500K SEK investment from Propel Capital.

Financing

Sting provides startups with access to experienced professionals to help create optimal fundraising conditions.

Office space

You get free office space at Sting’s office in A house for up to 6 months while you are in the Sting program.

Business Development

You get a dedicated and experienced Sting coach who works closely with you and your team, several hours per week, and both challenges and supports you on all critical business activities.

Industry mentors & external experts

Not only do you get weekly coaching from your Sting coach, but also from external mentors and expert coaches, hired by Sting, who are true wizzes in their fields.

Marketing, PR & communications

Sting provides startups with access to experienced professionals to help create optimal fundraising conditions.

Partners & Perks

We’ve negotiated a range of special offers worth over SEK 1 million that you can access after joining Sting.

Recruitment & team development

After working with more than 300 startups, we have learned how to recruit and develop a successful team. You get access to two coaches to help you succeed in this area.

Network & community

You gain access to the most developed investor network in Europe as well as a large network of business contacts, both Swedish and international, which Sting has built since 2002.

Ready to scale your startup? Apply today.

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FAQ

Have any questions?

Browse through the FAQs to gain insights and clarity on various topics related to our organization.

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Startup Programs

What’s the difference between Sting’s programs?

Sting offers two programs: Incubate for researchers/founders with complex technical solutions (up to 18 months), and Accelerate for startups with a launched product/solution and at least two full-time employees looking to accelerate growth (4 months).

Startup Programs

Will Sting invest in my company?

If accepted onto one of our programs, you can receive 500 000 SEK investment from Propel Capital – Sting’s own investment company. 

Selection Process

What happens after I submit my application?

When your application is submitted, our coaches will review it and decide whether to move you to the next step. Expect to hear back from us a couple of weeks after the application deadline.

Selection Process

What happens when we get accepted?

Selected companies will receive an offer to join one of our programs. After the paperwork is signed, it’s time for a four-day kick-off at Sting’s office at A house in Stockholm, together with your fellow batch founders. Then your journey begins together.

Sting Test Drive

Who can apply to Sting Test Drive?

Founder teams with an idea or startup that is scalable and has potential to grow internationally. We like to see teams with two to three people and ideally a mix of gender.

Sting Test Drive

What will I get from Sting Test Drive?

Sting Test Drive is a workshop series combined with individual coaching opportunities.

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