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Run faster than your competition

Want to feel like a serial entrepreneur, even if you’re starting a business for the first time? Tap into decades of experience scaling startups so you can grow your business faster, smarter.

A full support ecosystem

Sting offers the most extensive startup support ecosystem in the Nordics. This includes tailored business coaching, peer-to-peer learning, financing, recruitment support and a community of inspiring startups to work alongside.

If you become one of the chosen few, you’ll get the best imaginable help to turn your vision into reality and increase your chances of success manifold. The majority of the accepted companies also receive a 500 000 SEK investment from Propel Capital.

We work with startups in different stages, from idea to paying customers and recurring revenue. We’re with you all the way – even long after the program ends.

Core programs

Upon entering these programs you’ll have access to our full support ecosystem and will officially become a Sting company.


Early stage support

Not quite ready to join Sting yet? Sting Test Drives and open coaching are for early-stage startups who are ready to begin turning their idea into reality.

Sting Open Coaching

Facing a specific challenge? Book a free session now with one of Sting’s experienced startup coaches. Slots fill up fast!

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Our partners

As a Sting company, you’ll also gain access to an exclusive range of industry partners and perks worth over SEK 1 million. Explore our offering here.

What others say about us

    One of the best decisions in our early days was to join Sting. To be part of this community has given so much; coaching in sales, strategy and a boost in contacts and marketing.

    Caroline Walerud, Volumental

    We closed a successful seed round with backers from Sting’s network. We established our core team and grew our business with at least 50 % per month during the fall.

    Christian Tärnholm, MediCheck

    The coaches gave lots of great advice; some that I listened to, and some that I should have listened to. I also learned a lot about sales and still carry with me lessons from the sales training.

    Stina Ehrensvärd, Yubico