Startup Academy
A collection of experience and expertise gathered from some of Sweden's leading entrepreneurs in a digital crash course intended to equip aspiring entrepreneurs.
Take the first step towards becoming an entrepreneur
Startup Academy and Startup Academy Science to Business are the first steps on your entrepreneurial journey. Both of the Academy's program teachings provide a solid foundation, offering tools, techniques, and expertise you’ll need to bring your concept to reality. It’s the perfect setup if you’re interested in applying to any of our startup programs.
What you'll learn:
- Gain a solid foundation in entrepreneurship or Deeptech focus through 7 or 6 core modules
- Learn how to build a winning team
- Access the expertise used by successful entrepreneurs
- Understand the timeline for starting and growing a startup
- Test and validate your business idea
- Learn best practices for sales and financing
Hard facts
Length
Entrepreneur focus- 7 core modules, each with five masterclasses. Approx 4-5 hours to complete the course.
DeepTech focus- 6 core modules, and approx 3-4 hours to complete.
Cost
Both Sting Startup Academy is 100% free and open to anyone.
When?
You can join the course whenever you want.
Startup Academy Courses
Startup Academy
The Sting Startup Academy is a free, online platform designed to guide early-stage entrepreneurs through the essentials of building a successful startup. With bite-sized, interactive lessons covering everything from product development to pitching investors, the academy equips founders with the tools and insights they need to navigate their startup journey. Perfect for those eager to learn at their own pace
Science to Business
The Sting Startup Academy, with a Deeptech focus, is a free online platform tailored for researchers ready to turn their groundbreaking work into impactful startups. Are you addressing significant real-world problems? Our “Science to Business” initiative provides the support you need to transform your research into a successful growth company.
Academy course modules includes
1. How to begin your startup journey
- What to expect from this course
- Who your teachers are
- What to keep in mind when getting started
2. How to test your business idea
- How to find a problem worth solving
- The importance of a ‘mindset of experimentation’
- What needs to be validated
- Tools to test your idea
- How to create an MVP
3. How to get your first customer
- How to get your first customer
- How to create a customer profile
- Market segmentation
- How to set your pricing
4. How to form a winning team
- The importance of finding the right co-founder
- How to form a successful team
- Building a company culture to attract global talent
- Recruitment tools and strategies
- Ownership structure, Shareholders agreement and cap-table
5. How long will it take?
- The different phases of building a startup
- How to sign big partnership agreements
- How to expand internationally
- How to keep going when you don’t know how long the process will take
6. How to succeed with the sales
- Running your sales cycles efficiently
- Succeed with cold calls
- How to generate sales in a meeting and the importance of listening
- How to handle objections
7. How to finance your start-up
- Why finance your startup
- Financing options for early-stage startups
- Understanding risk and traction
- Finding investors and prepare for the meeting
- What investors are looking for in early-stage startups
Some of the speakers
“More than 90% of all startups fail. Why? Not because their idea wasn’t good enough. But rather because tools for success were not easily accessed.
Sting has been trusted to accelerate startups for over 20 years. With our knowledge, our network, and our expertise you can dodge some classic mistakes and leap closer to success.”
Pär Hedberg
Sting Founder och Coaches DeepTech
Meet your Sting coaches
Have any questions?
Browse through the FAQs to gain insights and clarity on various topics related to our organization.
We have a “success fee” model in the form of stock warrants to Sting. As a non-profit, we’re an independent, founder-centric organization who always wants what’s best for your startup. If you succeed, these stock warrants eventually convert into a small number of shares.
Yes! The co-owners of Propel Capital are business angels actively looking for investment opportunities in exciting and promising startups. As a portfolio company to Propel Capital, you are exposed to a large number of potential investors.
Propel Capital invests via a convertible note that converts to ownership only when the company has raised at least SEK 1 million or more from external investors. This way, we avoid setting a valuation of the company too early.
For full terms and conditions, please contact emanuel.andersson@sting.co. Read more for an overall summary of the terms:
The loan is calculated with interest at the date of the conversion/price per share in the round * 0.7.
No, usually Propel Capital does not have the opportunity to participate in new issues in the portfolio companies. However, Propel Capital’s CEO, Emanuel Andersson, is actively working to support the portfolio companies in their financing rounds in other ways, including by making intros to potential investors.
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Programs
With decades of experience scaling startups, we're here to help you unlock your true potential and grow your business faster.
Focus Areas
We are looking for big ideas with potential to solve real problems. In return, you’ll get access to a lifelong community that delivers more value and opens more doors than any other.
Companies
Sting companies, radically changing the world as we speak.