By creating a digital platform that facilitates a behavior, Beleco lets members rent furniture fully flexible per month and get help from interior designers. Beleco has more than 100 well-known brands onboard but Beleco owns no furniture; instead, they are owned by the brands themselves and the interior designer is booked through the platform.
Beleco does not handle any warehouse or logistics; instead, their partners handles all shipments. Every time a piece of furniture is rented out, Beleco takes a cut on the rental cost; the rest goes to the owner of the piece. To handle this, Beleco has automated the processes by creating an operating system, the Beleco Engine.