Wehype helps advertisers conduct influencer marketing campaigns targeted to the gaming world. Now the company is backed by John and Martin Wattin, of Inbox Capital, along with several other well-known investors.

Wehype makes it easy and painless for advertisers to reach the huge audiences that follow gaming and esports. In Wehype’s digital platform ad buyers are provided powerful tool allows them to launch scalable influencer marketing campaigns targeting millions of gamers around the world, in under ten minutes.

Watching other people play computer games is a trend that has exploded in recent years. In 2017 Superdata reported that more people watch gaming videos online than those who watch HBO, Netflix, ESPN and Hulu combined.

– We have a product that is unique on the market today. We cut out the unnecessary intermediaries and put ad buyer in direct contact with those influencers who have the most relevant audience. In addition, we use a number of technical elements to simplify time-consuming steps such as communications, payments and data collection, says Robin Åström, founder and CEO of Wehype.

Now the company has closed a successful funding round and Wehype’s shareholder list has grown to include a number of renowned and experienced entrepreneurs and investors, including John Wattin and Martin Wattin of Inbox Capital, Betsson founder Pontus Lindwall, and Christian Ehrhardt (e.g. Vitamin Well).

– We have worked a long time on finding the right investors who can support us in our continued growth and international expansion. We primarily chose to bring in people who see their ownership in the long term and that can contribute and add synergies to our operations, said Robin Åström.

Wehype’s network already consists of thousands of influencers, reaching an audience of tens of millions of people. Its customers include well-known brands such as ASUS, Warner Music, Hertz and SJ.

– Wehype is a very exciting company that is at the forefront in its field. I look forward to being on this journey with them and contributing with my experience, says John Wattin.

Wehype was part of the Sting Accelerate program in the spring of 2017.

Read more about Wehype here: wehype.it

More information: Robin Åström, CEO and founder, +46 73 382 17:12, robin@wehype.it