Magnus brings more than 15 years of experience in the sustainability field through coaching approximately 40 start-ups. He has previously been a co-founder and CEO for TagMaster AB, a global company working with RFID technology. Prior to this, he has worked in various roles in marketing and sales, as CEO in many companies, in industries such as banking technology, telecommunications, factory automation, technology trading, security, and software. He has extensive experience in doing business in Europe, North America, and Asia, specifically China, India, and Japan.
Key skills
Magnus can initiate and carry out business development based on new concepts and generate international business to create growth. He has considerable experience in doing business in the B2B segment from ten different industry verticals.
Driving forces
”As a business coach it is very stimulating to share my experiences and through active coaching make it possible for both individuals and businesses to take off. My driving force is, starting from ideas, to create commitment and execute on the ideas and to finally see so much more than initially thought is possible through smart and hard work.”
Boards
Reliefed AB, iPercept AB, Orexplore AB, Building Global Innovators SA et al.
10 quick questions
Hobbies: slalom skiing, diving, archipelago
Training: running, strength training, tennis
Listens to: Laleh
Reads: biographies, detective novels, management books
Travels to: new countries, my daughters, ski slopes, diving spots
Other job I’ve had: car transporter
Knows: that nothing is impossible
Does not know: see above
Likes: working, cooking, meeting new people, having an audience
Wants: to have time for everything
