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NEWS January 31, 2018

The app for riders, Ztable, raises 3 MSEK

The Ztable app gives riders the opportunity to develop their riding and share their passion. The company has now closed its first investment round of 3 MSEK to further develop the service and start an expansion abroad.

Ztable is a training calendar, exercise library and a social network in one app, specially designed for riding. Behind Ztable stands a founder team who are dedicated riders themselves and have developed a service they have missed.

So far, the development has been funded by the founders and through loans from Almi, but now the company raises 3 MSEK in its first investment round.

One of the investors is the business angel and entrepreneur Lena Wijkström:
“There are three reasons why I invest in Ztable. The company has a strong team that lives with its target audience and its customers. They have already proven that they can create growth, both in terms of users and revenue. And equestrian sports is an incredibly exciting niche that is digitally underdeveloped and has a strong community”, says Lena Wijkström.

Ztable participated in the accelerator program Sting Accelerate in the fall. Four of the investors come from Sting’s investment network Propel Capital.

“This investment enables us to increase the development pace further. Our focus now, in addition to increasing the number of users, to improve the user experience, create a premium version and then go outside Sweden”, says Ingrid Sundqvist, CEO and one of the three founders.

The Ztable app was released in June 2017 and today has 22,000 downloads to date. In Sweden, 500,000 people ride regularly and the sport has a turnover of SEK 50 billion a year.

For more information, contact
Ingrid Sundqvist: 0708-83 83 69 or

About Ztable
Ztable gives riders the opportunity to develop their riding and share their passion. Ztable is free on AppStore and Google Play and includes training calendar, social networking and an inspirational part of filmed rides, where several famous riders and coaches participate. Ztable was founded in 2016 by Ingrid Sundqvist, Totta Ogander and Erika Hjertén.

NEWS September 20, 2017

Sales-tech company Tölve raises 2.6 MSEK

Tölve has raised 2.6 MSEK from investors like Anders Göransson at Soläng Invest, Softhouse Invest and former CEO of Telge, Kjell Hasslert. The capital will be used to launch the company’s self-learning sales platform and establish Tölve on the Swedish market.

Tölve’s SaaS service, an AI-based “sales assistant”, helps sales professionals to identify new potential customers using predictive analysis and AI processes. The sales assistant also collects relevant information about the potential customers, such as all available financial information and media referrals.

– One of the exciting things with Tölve is that we have the potential to free up to 30 percent of a sales professional’s working day. From today spending 1-2 hours a day looking for new customers, we can do this job for the sales professional in no time, using predictive analysis and AI processes, allowing him or her to spend more time in dialogue with the customer and closing deals, says Azra Rahmanovic, CEO of Tölve.

Kjell Hasslert, former CEO of Telge, has long experience from leading sales organizations and sees great potential in Tölve’s platform.
– When got in contact with Tölve, I immediately understood how they could increase the efficiency of the sales work. It is also something very thrilling with the opportunities of applying artificial intelligence in this area, said Kjell Hasslert.

– We are very pleased that the capital round is finalised. With the investment and the experience we get through our new financiers, we are now well equipped for launching the platform in September and for our continued journey, said Azra Rahmanovic.

Tölve was founded in February 2016 with the vision of introducing artificial intelligence and predictive analysis in the sales industry. The Tölve team has recently expanded with several employees within both sales and technical development.

Tölve was accepted to Sting’s Incubate program in autumn 2016.

Azra Rahmanovic, CEO, Computer, Mobile: 0762170187,