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NEWS January 31, 2018

The app for riders, Ztable, raises 3 MSEK

The Ztable app gives riders the opportunity to develop their riding and share their passion. The company has now closed its first investment round of 3 MSEK to further develop the service and start an expansion abroad.

Ztable is a training calendar, exercise library and a social network in one app, specially designed for riding. Behind Ztable stands a founder team who are dedicated riders themselves and have developed a service they have missed.

So far, the development has been funded by the founders and through loans from Almi, but now the company raises 3 MSEK in its first investment round.

One of the investors is the business angel and entrepreneur Lena Wijkström:
“There are three reasons why I invest in Ztable. The company has a strong team that lives with its target audience and its customers. They have already proven that they can create growth, both in terms of users and revenue. And equestrian sports is an incredibly exciting niche that is digitally underdeveloped and has a strong community”, says Lena Wijkström.

Ztable participated in the accelerator program Sting Accelerate in the fall. Four of the investors come from Sting’s investment network Propel Capital.

“This investment enables us to increase the development pace further. Our focus now, in addition to increasing the number of users, to improve the user experience, create a premium version and then go outside Sweden”, says Ingrid Sundqvist, CEO and one of the three founders.

The Ztable app was released in June 2017 and today has 22,000 downloads to date. In Sweden, 500,000 people ride regularly and the sport has a turnover of SEK 50 billion a year.

For more information, contact
Ingrid Sundqvist: 0708-83 83 69 or

About Ztable
Ztable gives riders the opportunity to develop their riding and share their passion. Ztable is free on AppStore and Google Play and includes training calendar, social networking and an inspirational part of filmed rides, where several famous riders and coaches participate. Ztable was founded in 2016 by Ingrid Sundqvist, Totta Ogander and Erika Hjertén.