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NEWS January 26, 2015

Here are STING’s eight new Internet startups, Propel Capital’s latest investments

Today, STING welcomes eight new internet/media companies to the fourth round of its accelerator program STING FastForward. The investment company Propel Capital invests 250 000 SEK in each company, to further accelerate their growth.

After a comprehensive evaluation of 120 applicants for STING’s accelerator, eight teams made it into the program. The entrepreneurs have impressive backgrounds with experience from iZettle, Klarna and Tradedoubler, and degrees from reputable schools such as Stockholm School of Economics and Parsons School of Design.

– The eight companies selected for the spring batch represent several areas that currently are undergoing very exciting shifts, including digital marketing, fintech, logistics and mobile enterprise solutions, says Peo Nilsson, program manager and business coach at STING.

Propel Capital, dedicated to investing only in STING companies, invests 250 000 SEK in each team. Early on in the program, the entrepreneurs will start to build close relationships with the investors behind Propel Capital. Some 20 successful business angels, including Hampus Jakobsson, Eric Byrenius, Kristofer Arwin and Niclas Lilja, have joined forces to invest in STING Internet/media and ICT companies. Previously, Propel Capital has invested in STING’s earlier batch of FastForward, in startups such as EdQu, Qasa and Selfiejobs, but also in the STING alumni company Apprl.

– STING FastForward really is an engine for entrepreneurship. Last year’s companies have taken significant technical, commercial and financial steps to develop their ideas. We welcome the next batch of companies and look forward to contributing to their growth, says Niclas Lilja, angel investor and investor in Propel Capital.

The companies now have 20 intensive weeks’ ahead of them with coaching by STING’s experienced Internet coaches with expertise in company building and business development. The focus is on accelerating their development according to the lean startup methodology, and to challenge and sharpen their offers to clients. The new batch will also have access to communications and recruitment support, as well as access to STING’s wide external network of industry experts and investors.

Throughout the program, the STING companies are offered free office space at SUP46 in central Stockholm. The program ends with a Demo Day, a closed event where the companies pitch their business ideas for exclusively invited investors, potential partners and journalists.

Here are the eight companies of STING Fast Forward’s spring batch, FFW_04:

Boxgard offers a smart urban by-the-box storage solution for people who need more space. The pay-as-you-go service can be booked online via and comes with free pick up and home delivery any day of the week. Boxgard delivers free packing boxes at no additional costs. Uniquely Boxgard has the option to schedule delivery of one or several boxes at the time from the comfort of your home.

Haaartland turns growing marketing complexity into something that is fun and easy to manage. The company develops cloud-based subscription-based services for marketers. These services enable marketers to understand the hidden factors that drive the audience in their product-niche (the heartland of the product), to create highly engaging data-driven content, and to publish in the most effective way to grow their audience.

HappyTail is a community for active and social dogs and dog lovers. By connecting dogs with dog lovers we eliminate the dog owners dilemma of reduced freedom and lonely dog walks. This benefits the dog owner as well as the dog – and that is our main mission: Every dog should be able to live a happy, active and social life!

Liquido simplifies and manages your invoicing and accounts receivables. We supply you with a simple but powerful invoicing tool, that together with our automatic matching of your incoming payments, gives you access to an constantly up-to-date accounts receivable  – wherever you are.

Pecuniosus has developed a SaaS platform, Market2Member, to making it easy for companies and organizations to offer advanced loyalty and cashback programs to their customers/ members. The platform content is API driven making it easy for partners to integrate the solution on their own web sites.

Salesbox CRM is not just your average model for managing your customer relations and keeping focus, it is a breakthrough blueprint for maximizing your sales. It is an intelligent and mobile CRM system matched by no other. Salesbox CRM is the art of selling contained within a CRM.

Sellpy makes it dead simple to get rid of stuff you don’t use anymore. Order a Sellpy bag online and fill it with anything you want. We pick it up at the door, sell the items and share the profit. Whatever we can’t sell we donate to charity. Sellpy gets you both space and money and ensures that your unused items come to use. Good for you and good for the environment!

Strawpay uses Bitcoin payment channels and payment protocol to create small, cheap and secure micro payments. The buyer and seller of the payments only risk one payment at the time. The payment channel can be used to pay different sellers simultaneously.