Optimizer Invest and Almi Invest has invested in the STING company Rêve – an app for shopping of high street fashion. The concept is to combine retail and online shopping in a smarter way.

Optimizer Invest continues its intensive investment plan. Along with ALMI Invest Optimizer now in Rêve – a revolutionary shoppingapp for both women and men.

Rêve is a young Swedish start-up, and its founder Josep Nolla has a background from both Google and Kinnevik. Along with two partners, he has now launched an app that provides the user with a scan tool that can read bar codes on products of major clothing brands and chains. Through the app you get straight to the details of an item’s price as well as available sizes and colours, both online and in store. In the coming version, the item may be purchased directly through the app or in the store. All information is sharable within Rêve’s own forum and in social media.

– This is a tool that fills a great need in the shopping market, both for consumers, e-commerce and stores, says Henrik Persson, partner at Optimizer Invest. To take the shopping experience to the next level, the physical store needs e-commerce and the information it provides. It benefits all parties and, and for that reason we see great potential for Rêve.

Rêve supports virtually all e-commerce platforms from the major fashion chains such as H&M, Zara and Massimo Dutti, to brands such as Filippa K, Odd Molly and Acne are all available in the app. Through Rêve, retail is presented with a new and innovative sales and marketing channel. Rêve will also be able to offer the store level statistics and information on customer shopping behavior. Sweden is the first market that the service is available, but there company have its sight set on global expansion.

– Rêve also serves as a unique product search tool. Nowhere else is the ability to search through a combination of these chains and brands. We look forward to following Rêve on their journey, says Henrik Persson.

> More information about Rêve