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NEWS September 23, 2019

Strong investors back the equestrian app Ridesum

The horsetech company Ridesum is preparing for expansion and is now raising 5,3 MSEK from strong investors and industry profiles. The round is led by the Zenith Group and is supplemented by a number of business angels. The company also collaborates with the Olympic rider and horse contractor Lisen Bratt Fredricson.

– Since the launch at the beginning of the year, we see a great deal of interest both in Sweden and internationally. The new share issue enables us to increase the speed and seriously strengthen our market position and develop our product, says Jenny Stråhle, CEO and founder.

Ridesum is a digital training arena and collaboration platform for riders, trainers and equestrian experts. Launched in January, the app includes a searchable trainer and expert bank, booking function and distance training via streaming or feedback on taped sessions.

The investment round is led by Zenith Group, which has previously invested in, among other things, the communication app Truecaller, the e-sports app Strafe and the AI ​​company Leeroy. Other investors include Fredric Gunnarsson, former CEO of game developer Star Stable, and Sting’s venture capital company Propel Capital.

– We are very happy that Zenith comes in with its impressive track record and large network. It enables us to accelerate the development of the platform and our community, says Jenny Stråhle.

– Ridesum has a scalable product that both makes training available to more people and reduces the environmental impact. Equestrian sport has so far been an unexplored field, but we see that the timing is absolutely right now, says Caroline Nylund, Investment Manager at Zenith Group.

– We strongly believe in the team behind Ridesum. Equestrian sports have always interested me and we look forward to taking the company to the next level, says Tommy Jacobson, Chairman of Zenith Group.

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