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NEWS May 8, 2014

STING Day record: 20 billion Euro in the same room when entrepreneurs meet investors 8 May


On the 8th of May, 70 of Sweden’s hottest startups in the technology sector gather with more than 100 investors and a large number of industry profiles in Stockholm. For the fifth consecutive year, STING (Stockholm Innovation & Growth) is organizing STING Day; the most important meeting place of the year for the new generation of Swedish tech companies. During half a day, the companies present themselves and pitch to the majority of the leading European venture capital firms and business angels.

“No other event in Sweden has managed to gather so much venture capital in the same room. This year we have 120 investors who have in excess of 20 billion Euro under management, capital that the Swedish startups have a chance to have a part of,” says Pär Hedberg, CEO and founder of STING. “The international interest is bigger than ever, with investors attending from 11 countries. Here they get to meet the startups and see the reasons behind why Stockholm ranks the highest in the world in innovation and entrepreneurship.”

Date: Thursday, 8 maj 2014, 11.30am-6.00pm
Place: Hotel Birger Jarl, Birger Jarlsgatan 61A, Stockholm
Media registration: Jill Lindström, 072-213 14 22,

The Program at a Glance
From 11:30am Exhibition with 70 selected startups and growth companies within ICT, Internet/media, Cleantech and Life Science.

1:00pm Jacob de Geer, CEO and founder of iZettle, about the ups and downs during the process of building his mobile payment company, which today has hundreds of thousands of users in nine countries.

1.30pm Stina Ehrensvärd, CEO and founder of Yubico, about how she developed a safe way to login online, a technology which today is used by millions of users in more than 120 countries, and how she is working with Google to develop the next generation secure Internet.

2:45pm Company pitches. Four parallel tracks where 40 selected companies in ICT, Internet/Media Cleantech and Life Science pitch for renowned investor panels. Among the participating VCs are:

  • Klaus Hommels, Lakestar
  • Harry Briggs, Balderton Capital
  • Michiel Kotting, Accel Partners
  • Bart Markus, Wellington Partners

5.00pm Reversed pitch: Four investors pitch to a panel of experienced entrepreneurs. The investors we will meet are

  • Erik Byrenius, Founder,
  • Kerstin Cooley, CEO, MOOR
  • Staffan Helgesson, General Partner, Creandum
  • Miriam Grut Norrby, Investment Manager, Schibsted Growth

And these are the entrepreneurs who will ask the questions:

  • Niklas Agevik, founder and CEO, Instabridge
  • Johan Attby, founder and CEO, Fishbrain
  • Caroline Walerud, founder and CEO, Volumental

STING Day is organized by the business incubator STING (Stockholm Innovation & Growth) for the fifth year in a row. The event will benefit the Swedish innovative startups in their ambition to build international growth companies. We welcome the media to the event.

STING has since the start in 2002 worked with more than 100 companies that today employ more than 860 people in total and have a combined turnover of nearly 90 million Euro.

Examples of companies that STING has worked with are: Yubico, Videoplaza, and Volumental.

More material

The full list of participating startups: (updates continuously)
The speakers and panelists:

Practical information
Members of the media are welcome to attend during the day and among other things watch the startups pitch their business ideas to the investors. Please contact us in advance to set up interviews with entrepreneurs and investors.

Date: Thursday, 8 maj 2014, 11.30am-6.00pm

Place: Hotel Birger Jarl, Birger Jarlsgatan 61A, Stockholm
Media registration: Jill Lindström, 072-213 14 22,

Pre-registration is mandatory.