Quick facts and Q&A
- Office: Stockholm
- Founded: 2014
- At Sting: 2015
- No of customers: 100,000+
- Revenue 2016: 44 MSEK
- Team: 3 founders, 150 staff
- Venture capital raised: 20 MSEK
Q: Why did you apply to Sting?
A: We wanted great coaching, premiere access to the Stockholm startup ecosystem and seed funding.
Q: What stage was your startup at when you joined Sting?
A: Early stage, but we had both a product and revenue.
Q: What has been the hardest part of starting and building a company?
A: The hardest thing for sure, but also the most rewarding, is that there are no shortcuts. You can be smart, hard working or dedicated, but when running a startup, you can’t just have two out of the three.
Q: What has been the most valuable part of being part of Sting?
A: Getting to know the coaches. We still bounce ideas off of them even two years after we graduated. Also, it’s always super important to have people who can vouch for you, especially in the early stages. Having the backing of Sting made it easier both to attract capital and new team members.
Q: What is the biggest take-away from being in Sting Accelerate?
A: To never underestimate the power of having someone to answer to. Even though the coaches are always nice and professional and never force decisions upon you, the fact that you have to explain or justify your thinking and KPI development to someone is incredibly valuable and helped push us forward.
Q: What advice would you give entrepreneurs who are thinking about applying to Sting?
Just do it!
