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NEWS September 1, 2021

Startup veteran Julia Hallin new Head of Marketing and Communication at Sting

Sting strengthens its team with the recruitment of Julia Hallin, who has 15 years’ experience marketing startups and scaleups from Sweden to Silicon Valley.

Julia has 15 years’ experience developing brands globally, including in Sweden and Silicon Valley. Her main focus has been driving growth for startups and scaleups through digital marketing.

Julia takes over as Head of Marketing & Communications at Sting at a time when the spotlight shines strong on Stockholm as a world-leading innovation hub and the quality of startups is higher than ever before. This presents both opportunities and challenges for Sting and Stockholm.

“Sting is one of Sweden’s strongest brands in the startup space and I’m deeply impressed by how the accelerator has helped small, innovative companies create long-term, sustainable growth over the last 20 years. It will be extremely fun to be a part of this ecosystem, and contribute to its development, ”says Julia Hallin.

With experience in both startups and scaleups, Julia brings a wide range of competencies to the table, particularly when it comes to scaling and streamlining communication and reaching a wider audience through digital channels.

Among other things, she helped take Uppsala company Hansoft (now Perforce) on a growth journey to become the leading tool for agile project management in the computer game industry based in Silicon Valley. Julia’s most recent role of Head of Marketing for the SaaS service EazyStock on Syncron.

Pär Hedberg, CEO and founder of Sting, says: “Since the start in 2002, Sting has been developing ecosystems for startups and investors in Stockholm, which has been an incredibly exciting journey. Today, Sweden and Stockholm play an obvious international role and with Julia in the team, we will be able to continue to be one step ahead with a strong digital presence. We look forward to continuing to building the companies of the future together with Stockholm as an important player on the global tech scene. ”