Sting Open Coaching
Facing a specific startup challenge? Book a free individual session now with one of Sting’s experienced startup coaches. Slots fill up fast!


At Sting, we’ve coached 330+ startups, including companies such as Karma, Sellpy, Airmee, BlueCall, Health Integrator, Bioservo and Yubico.
If you’re not ready to apply to one of our programs yet, you can book a free 20-minute session with a Sting startup coach now for advice on how to move forward on your journey.
Out of respect for your fellow entrepreneurs, please only book one meeting so we can offer free open coaching to as many startups as possible.
Who can sign up?
Sting Open Coaching is for early-stage entrepreneurs who’d like feedback on their business idea or input on a specific challenge. We mainly focus on helping sustaintech, healthtech, deeptech and SaaS startups – but no matter what industry you work in, we’d love to hear about your innovative new company! Please note that you have to be based out of Sweden, or planning to relocate to Sweden, to qualify for a free open coaching session.
Choose one challenge
The sessions are short so come prepared with a specific challenge or question to discuss. Our coaches will offer their expertise and insights to help you move forward. You can also test your startup pitch on us, or discuss how Sting can support you through our accelerate and incubate programs.
Sting startup coaches
Sting is the number one startup accelerator in the Nordics, and our coaches are successful entrepreneurs themselves. They’ve also held leading roles at major technology companies and in the venture capital industry.

Pär Hedberg
Pär is the founder and CEO of Sting. He also coaches deeptech and sustaintech companies.
par.hedberg@sting.co
070-855 03 18





Jonas Lindqvist
Jonas coaches gaming, sustain- and deeptech companies.
jonas.lindqvist@sting.co
070-350 49 69




Fredrik Rosengren
Fredrik coaches SaaS and software/services companies.
fredrik.rosengren@sting.co
070-881 39 95


Cecilia Bratt
Cecilia is an expert in B2B, SaaS, marketing and Web 3.0/Blockchain. She coaches Accelerate startups.



Can’t find a time?
If you can’t find a time with the coach of your choice it means their current slots are fully booked. Please try booking a meeting with another coach. New slots are made available every month.