Scale Faster

Sting Accelerate

Sting Accelerate is for companies with a launched product/service that can show market traction. The deadline for our Spring 2022 programs has passed, but we may consider late applications for a Wildcard final in January – so hit apply!

What others say about us

We've received tremendous support and guidance. With the help from the coaches, we’ve been able to focus on the right things and move rapidly towards our goals.
Johanna Norrman, It's Re:Leased

What Sting really did for us was to help us think bigger, be more ambitious and set higher goals. We brought one of the coaches onto our Board, that’s how much we like them.
Egil Bergenlind, DPOrganizer

It’s super important to have people who can vouch for you, especially in the early stages. Having the backing of Sting made it easier to attract both capital and new team members.
Michael Arnör, Sellpy

What you get

If you’re ready to ramp up your business and focus on sales, Sting Accelerate could be for you.

With a seed investment of SEK 500 000 from Propel Capital, you don’t have to worry about expenses while in the program. You get access to the 40 business angles backing Propel as well as intros to other investors to help find and attract the right kind of financing.

Together with our partners, we provide you with the right people and resources to grow your business. If you get in, you will have resources like a corporate and the knowledge of a serial entrepreneur at your fingertips.

Here is what you also get:

Business development

You get a dedicated and experienced Sting coach who works closely with you and your team, several hours per week, and both challenges and supports you on all critical business activities.

Financing

You get access to a team of professionals with extensive experience and proven track records from startup financing to help you create the best possible conditions for fundraising.

Propel Capital investment

Get SEK 500 000 in funding from Sting’s investment company and access to 40 experienced business angels who can open their networks to you and make follow-on investments.

Recruitment & team development

After working with more than 300 startups, we have learned how to recruit and develop a successful team. You get access to two coaches to help you succeed in this area.

Mentors & expert coaches

Not only do you get weekly coaching from your Sting coach, but also from external mentors and expert coaches, hired by Sting, who are true wizzes in their fields.

Network & community

You gain access to the most developed investor network in Europe as well as a large network of business contacts, both Swedish and international, which Sting has built since 2002.

Marketing, PR & communications

You get support to attract media attention and effectively communicate your business’ offer to targeted groups – at the right time – to generate demand and leads.

Partners & perks

We’ve negotiated a range of special offers worth over SEK 1 million that you can access after joining Sting.

Office space

You get free office space at Sting’s office in A house for up to 6 months while you are in the Sting program. After this period, you get reduced fees at our location partners in Stockholm.

Meet your coaches

To give your team and your business maximum support, we have a fantastic lineup of business coaches.

The coaches in the Accelerate program are experienced entrepreneurs and business developers within different verticals and sectors, including SaaS, fintech, health, and sustaintech – within both B2B and B2C.

Below are the coaches you’ll spend the most time with, but you can expect a strong commitment and close support from our whole team.

Fredrik Rosengren

Fredrik coaches SaaS and software/services companies.

fredrik.rosengren@sting.co
070-881 39 95

Johanna Wollert Melin

Johanna coaches healthtech companies.

johanna.wollert@sting.co
070-234 60 41

Karin Ruiz

Karin coaches sustaintech and deeptech startups.

karin.ruiz@sting.co
070-645 78 04

Cecilia Bratt

Cecilia is an expert in B2B, SaaS and marketing, and coaches SaaS and software/services startups.

Jonas Lindqvist

Jonas coaches gaming and deeptech companies.

jonas.lindqvist@sting.co
070-350 49 69

The hard way. Smarter and faster.

Twice a year, the Sting Accelerates hand-picks and provides eight exclusive companies with a seed investment, tailored coaching, recruitment support, free office space and access to Europe’s broadest network of early-stage investors.

Hard facts

Admission: 2 batches per year, 8 startups per batch

Length: 4 months (Feb-June and Sept-Jan)

Cost: 2% warrant issued to Sting Holding

Investment from Propel Capital: SEK 500 000 convertible note (in addition to Sting’s 2% warrant).

Requirements: Launched MVP and can show traction. Founding team of minimum two people.

Got questions?

Check out the FAQ or reach out to one of the coaches.