Sting Incubate is for startups with longer development cycles.

What others say about us

Sting gave us great support in our fundraising process, from investor introductions to the final details of the termsheet. The coaches have been our strategic sounding board and the overall support has been invaluable.
Fredrika Bernadotte, Prion

What might have taken two years, we now did in less than one year. A lot has happened, and Sting has been a large part of that journey.
Anna Jenelius, Valiant Games Studio

The coaches guide and help you find the way forward, they don’t tell you what to do. In the end, I’m the one who makes the decisions.
Christina Lundbäck, Surfcleaner

What you get

Your personal coach has entrepreneurial experience and a network from your field and will challenge you to aim higher and reach further. You can get a seed investment of SEK 500 000 from Propel Capital and we give you access to investors all over Europe to help find and attract the right kind of financing.

Together with our partners, we provide you with the right people and resources to grow your business. If you get in, you will have resources like a corporate and the knowledge of a serial entrepreneur at your fingertips.

Here is what you also get:

Business development

You get a dedicated and experienced Sting coach who works closely with you and your team, several hours per week, and both challenges and supports you on all critical business activities.

Propel Capital investment

Get SEK 500 000 in funding from Sting’s investment company and access to 40 experienced business angels who can open their networks to you and make follow-on investments.

Financing

You get access to a team of professionals with extensive experience and proven track records from startup financing to help you create the best possible conditions for fundraising.

Recruitment & team development

After working with more than 300 startups, we have learned how to recruit and develop a successful team. You get access to two coaches to help you succeed in this area.

Mentors & expert coaches

Not only do you get weekly coaching from your Sting coach, but also from external mentors and expert coaches, hired by Sting, who are true wizzes in their fields.

Partners & perks

We’ve negotiated a range of special offers worth over SEK 1 million that you can access after joining Sting.

Marketing, PR & communications

You get support to attract media attention and effectively communicate your business’ offer to targeted groups – at the right time – to generate demand and leads.

Network & community

You gain access to the most developed investor network in Europe as well as a large network of business contacts, both Swedish and international, which Sting has built since 2002.

Office space

You get free office space at Sting’s office in A house for up to 6 months while you are in the Sting program. After 6 months, you get reduced fees at our location partners in Stockholm

Meet your coaches

The business coaches in the Incubate program are experienced entrepreneurs and business developers and have helped build many ventures.

These are the coaches you’ll spend the most time with, but you can expect a strong commitment and close support from our whole team.

Karin Ruiz

Karin coaches sustaintech and deeptech startups.

karin.ruiz@sting.co
070-645 78 04

Magnus Rehn

Magnus coaches sustaintech startups.

magnus.rehn@sting.co
070-512 05 48

Johanna Wollert Melin

Johanna coaches healthtech companies.

johanna.wollert@sting.co
070-234 60 41

Olof Berglund

Olof coaches healthtech companies.

olof.berglund@sting.co
070-635 98 15

Hannah Meiton

Hannah coaches companies in the software/services and fintech areas.

hannah.meiton@sting.co

Fredrik Rosengren

Fredrik coaches SaaS and software/services companies.

fredrik.rosengren@sting.co
070-881 39 95

Jonas Lindqvist

Jonas coaches deeptech companies.

jonas.lindqvist@sting.co
070-350 49 69

Raoul Stubbe

Raoul coaches deeptech companies.

raoul.stubbe@sting.co
070-655 27 74

Do you, like us, believe in the power of technology to change and create real value in society?

Sting Incubate hand-picks and provides exclusive companies with tailored coaching, recruitment support, free office space, a potential seed investment and access to Europe’s broadest network of early-stage investors.

Hard facts

Length: 6-12 months

Investment: Potential SEK 500 000

Cost: 3%−6% option

Admission: Continuous, 12-15 startups/year

Requirements: Launched prototype/alpha

Got questions?

Can’t find what you’re looking for? Check out the FAQ or reach out to one of the coaches.

Sting Incubate