Sting Incubate is for startups with longer development cycles.

What others say about us

Sting gave us great support in our fundraising process, from investor introductions to the final details of the termsheet. The coaches have been our strategic sounding board and the overall support has been invaluable.
Fredrika Bernadotte, Prion

What might have taken two years, we now did in less than one year. A lot has happened, and Sting has been a large part of that journey.
Anna Jenelius, Valiant Games Studio

The coaches guide and help you find the way forward, they don’t tell you what to do. In the end, I’m the one who makes the decisions.
Christina Lundbäck, Surfcleaner

What you get

Your personal coach has entrepreneurial experience and a network from your field and will challenge you to aim higher and reach further. You can get a seed investment of SEK 400 000 from Propel Capital and we give you access to investors all over Europe to help find and attract the right kind of financing.

Together with our partners, we provide you with the right people and resources to grow your business. If you get in, you will have resources like a corporate and the knowledge of a serial entrepreneur at your fingertips.

Here is what you also get:

Business development

Sting’s coaches work closely with you and your team every week and challenge you on all critical activities within your startup.

Propel Capital investment

Get SEK 400 000 in funding from Sting’s investment company and access to 40 experienced business angels and their networks.

Financing

Raising capital is a highly time-consuming activity. With a team of professionals with extensive experience from startup financing, we help you create the best possible conditions for fundraising.

Recruitment & team development

After working with more than 300 startups, we have learned what criteria should guide you when building a successful team and company culture.

Mentors & expert coaches

You not only get weekly coaching from Sting but also from external mentors and expert coaches who are true wizes in their fields.

Partners & perks

Once you are part of Sting, you get our partners’ attention and they provide you with special offers.

Marketing, PR & communications

With clever and effective marketing, you can early on communicate your business and product to targeted groups in order to generate demand and leads.

Network & community

You will have access to a large network of business contacts, both Swedish and international, which Sting has built since 2002.

Office space

You get free office space at Sting’s office in A house for up to 6 months while you’re in the Sting program.

Areas of expertise

We work with startups in pretty much all industries. Often their business idea fits into one of the areas listed below. If you don’t see your industry here, not to worry; we can almost always contribute anyway.

Click and read below about our industry-specific offers, the coaches and what other companies we’ve coached in your field, and what they say about us.

Software/Services

We’re interested in startups in edtech, games, SaaS, HR tech, security, blockchain, regtech, e-commerce, marketplaces, AI, VR, sports, media, music, fashion… the list goes on. Are you disrupting an industry? We can help.

Sustaintech

We actively look for startups with innovations in areas such as energy, bioeconomy, food and agriculture, new materials and circular solutions and with a technology that can make a real impact.

Healthtech

Telemedicine and digital care, earlier and more improved diagnostics, preventive care, more effective treatments. We want solutions that can make life easier for both healthcare professionals and patients.

Deeptech

We are interested in startups with ground-breaking technologies such as artificial intelligence, machine learning and new materials, and solutions within energy, water, biotechnology, and more.

Fintech

Fintech involves disrupting the way all businesses operate, as well as our personal finances. We want to meet startups that create major changes to asset management, business and personal loans, fundraising, money transfers, and the way we invest.

Do you, like us, believe in the power of technology to change and create real value in society?

Sting Incubate hand-picks and provides exclusive companies with tailored coaching, recruitment support, free office space, a potential seed investment and access to Europe’s broadest network of early-stage investors.

Hard facts

Length: 6-12 months (up to 30 months for deeptech startups)

Investment: Potential SEK 400 000

Cost: 3%−6% option

Admission: Continuous, 12-15 startups/year

Requirements: Launched prototype/alpha

Got questions?

Can’t find what you’re looking for? Check out the FAQ or reach out to one of the coaches.

Sting Incubate