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Test Drive Deeptech

Sting Test Drive Deeptech is for people who are ready to build a company that uses cutting-edge advanced technology to solve big societal problems. Application deadline is 17 October.


It’s time to realize your technology’s full potential

Sting Test Drive Deeptech is a series of practical workshops for people with early-stage startups or ideas that use advanced technologies to create a positive societal impact. During the deeptech test drive, you’ll learn how to build a successful business in this space and get hands-on support from experienced business coaches. The program has been designed in partnership with KTH Innovation.

What do we mean by deeptech?

“Deeptech” encompasses advanced technologies that address important societal problems with new, difficult-to-copy technical solutions. This can be in the fields of biotechnology, new materials, artificial intelligence, energy technology, robotics, AR and VR, to give a few examples. Your idea must be applicable to an international market and have potential to scale globally to be accepted onto the test drive.

Theory mixed with practice

The Sting Test Drive program intersperses theory with practice. Experienced entrepreneurs and deeptech experts will work closely with you to help you move forward with your idea. The program is based on lean canvas, a strategic template for developing business models and a popular tool used by entrepreneurs worldwide.

We’ll place a special emphasis on the challenges that research-based and other deeptech startups often face. The program consists of five evening workshops, and between them, you’ll be given some tasks to complete and receive individual support from Sting’s experienced business coaches. At the end of the course, everyone will present their companies and nominate a winner for best pitch.

What others say about us

    Test Drive was the trigger that made me decide I wanted to build a company. I learned a systematic method on how to iteratively assess my business ideas − starting by 'getting out of the building'.

    SEBASTIAN HAGLUND EL GAIDI, GREENLYTICS

    The deeptech coaches have both strong technical and business backgrounds that have been invaluable for us to precisely draw our business strategy.

    IMAN VAKILI, SENCEPT

    Sting helped us grow significantly faster. Over the past six months, we’ve expanded our team, secured funding and have more than ten prospective customers.

    FREDRIKA KRINGBERG, RELOX ROBOTICS

Workshop content

The program focuses on business-critical areas including business models, sales strategies, entry barriers, internationalization, financing options, and leadership. All of the workshops start at 17:00 and run for 3-4 hours.

Workshop 1: Startup challenges – 28th October

– Lean Canvas

– Startup challenges

– Customer segment

– Customer meeting

Workshop 2: The crying customer – 11th November

– The crying customer

– Sales

– Value proposition

– Minimum viable product (MVP)

Workshop 3: Making business out of breakthroughs – 18th November

– Barriers to entry

– Two careers in parallel

– Success stories

– Management of expectations

Workshop 4: Financing for deeptech startups – 25th November

– Financing deeptech startups – specific challenges

– Budget

– Lean in practice

– Team

Workshop 5: Grand finale – 9th December

Pitch final!

 

The details

What: Four hands-on workshops plus a grand finale pitch event.

Where: The workshops will take place on-site at KTH at 17:00 and run for 3-4 hours. We will ensure there is ample room for social distancing.

Timeline: Application deadline 17 October. Acceptance notification latest 25 October. Mandatory workshops 17.00-20.00 on 28th October, 11th, 18th and 25th November and grand finale on 9 December.

Who can apply: The program was created for teams with an innovative business idea or startup that’s based on a pioneering deeptech solution. We welcome people working across all industries, but your solution must have international growth potential. We like to see mixed-gender teams that consist of 2-3 people. Teams from anywhere in Sweden are welcome to apply.

Cost: Sting test drive is completely free. Your only contribution is your time and a burning commitment.

Admission: 10-12 companies/projects are accepted for each test drive.

Secrecy: All participants and organizers sign a confidentiality agreement. No information about the business concept, technology or participant names will be shared outside the program without your consent.

Meet your deeptech coaches

Sting Test Drive Deeptech is run by experienced entrepreneurs and deeptech experts who have helped build and scale many successful deeptech ventures.

Raoul Stubbe

Raoul coaches deeptech companies.

raoul.stubbe@sting.co
070-655 27 74

Hannes Öhrström Eder

Hannes coaches deeptech companies at KTH Innovation.

hanneseo@kth.se

Sting Test Drive Deeptech is run in partnership with KTH Royal Institute of Technology.

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Blockchain pre-accelerator

Are you working with a pioneering blockchain solution that has potential to transform how people live and work? Our pre-accelerator program provides early-stage ideas, projects and startups in this space the springboard you need to start making real impact. Application deadline is October 1.

Accelerating the arrival of Web 3.0

Blockchain and decentralized technology has huge potential to improve people’s lives and businesses. To support researchers and entrepreneurs in this space, we’ve launched a brand new pre-accelerator program specifically for people with early-stage ideas or startups working with blockchain technologies.

Who can apply?

The pre-accelerator program is suitable for teams, individuals and early-stage startups working with new ideas in blockchain technology who are ready to take the next step and start building a viable business. You will test and refine your idea, drive proofs of concepts, get meaningful critique and help to focus your project or business.

Program details

Over 2.5 months, you’ll have time to focus on building out your idea. Throughout a series of hands-on workshops, experienced entrepreneurs and blockchain experts ‍will delve into all the topics necessary for you to get a 360-degree view of the industry and build a successful startup. In between workshops, you’ll have access to coaches for additional guidance.

As part of the program, you’ll also receive a grant of up to 25,000 in USD Coin (USDC) and the chance to join Sting’s world-leading startup accelerator program. The program is completely free.

The blockchain pre-accelerator program was created by Sting and Advanced Blockchain AG. It’s part of our commitment to incubate pioneering companies developing Web 3.0, and to provide technologists with more opportunities to jump into the space.

The program will be held remotely and we welcome applicants from the Nordics and Estonia.

What others say about us

    Sting gave us the tools we needed to get our business of the ground. The continued support from the coaches and fellow alumni – even after we finished the program – is a big part of our continued success. If you have a great idea for a sustainable solution an application to Sting will be a great first step towards realizing your vision.

    GUSTAF SVENSSON, CFO AND CO-FOUNDER OF RENBLOC

    The coaches guide and help you find the way forward, they don’t tell you what to do. In the end, I’m the one who makes the decisions.

    CHRISTINA LUNDBÄCK, SURFCLEANER

    The deeptech coaches have both strong technical and business backgrounds that have been invaluable for us to precisely draw our business strategy.

    IMAN VAKILI, SENCEPT

Meet your blockchain coaches

Sting Test Drive Blockchain is run by experienced entrepreneurs and blockchain experts who have helped build and scale many successful startups.

Fredrik Rosengren

Fredrik coaches SaaS and software/services companies.

fredrik.rosengren@sting.co
070-881 39 95

Cecilia Bratt

Cecilia is an expert in B2B, SaaS and marketing, and coaches SaaS and software/services startups.

Simon Telian

Simon is Group Chief Investment Officer and CEO of nakamo.to GmbH where he is responsible for the 8-digit investment portfolio of ABAG.

Program partners

Program timeline

  1. October 1, 2021

    Application deadline

  2. October 7, 2021

    Accepted projects notified

  3. October 12, 2021

    Workshop 1 - DeFi and Financial Inclusion

  4. October 26, 2021

    Workshop 2 - NFTs

  5. November 9, 2021

    Workshop 3 - Intersections with traditional finance

  6. November 23, 2021

    Workshop 4 - Enterprise and blockchain applications

  7. December 14, 2021

    Final presentation (pitching and go-to-market)

Start Out

Test Drive Sustaintech

Tap into Sting’s extensive experience in accelerating startups and start turning your vision into reality. Application deadline is 21 December (2021).

Ready to start making some serious impact?

Sting Test Drive Sustaintech is a practical training program for people with early-stage ideas or startups in the energy and climate space who are ready to take action.

Over the course of four evening workshops, you and your team will test and develop your idea, receive hands-on support from Sting’s experienced business coaches and take the first steps towards commercializing your innovation.

What do we mean by sustaintech?

If your idea helps the world move towards a more sustainable future, you’re in the right place. “Sustaintech” covers innovations in areas like energy and renewables, climate tech, circular economy, cleantech, green transport, bioeconomy, food and agrotech, and sustainable materials, to name a few.

At Sting, we want to generate more startups that fight climate change so we can move towards a more sustainable future.

What others say about us

    Sting Test Drive helped us understand what starting an innovation company would require from us. It was also our first entry to the start-up community including other companies, advisors and investors.

    Karin Habermann, Co-founder of Harvestmoon

    Sting Test Drive was the trigger that made me decide I want to build a company. I learnt a systematic method for iteratively assessing my business ideas – starting by getting out of the building.

    Sebastian Haglund El Gaidi, CEO and Co-founder of Rebase Energy and Greenlytics

    The coaches guide and help you find the way forward, they don’t tell you what to do. In the end, I’m the one who makes the decisions.

    CHRISTINA LUNDBÄCK, SURFCLEANER

Theory mixed with practice

Sting Test Drive Sustaintech intersperses theory with practice. During the workshops, Sting’s experienced entrepreneurs and sustaintech coaches will work closely with you to help you move forward with your idea. We’ll place a special emphasis on the challenges that sustaintech startups often face.


The workshops focus on startup-critical areas including business models, sales and go-to-market strategies, building your team, financing your startup and pitching.

During the workshops, the focus will be on interaction, feedback and peer-to-peer learning, and working closely with Sting’s business coaches.

Between each workshop, you’ll be given tasks to complete and receive individual support from Sting’s experienced business coaches.

At the grand finale, everyone will pitch their ideas to a jury and  “Best Sustaintech Idea” will be selected.

The details

What: Four hands-on evening workshops. Tasks, preparations and inspirational talks between the workshops.

Where: The workshops and program will be virtual.

Timeline: Application deadline 21 December. Acceptance notification latest 4th January. Mandatory workshops 16.00-19.00 on the 11th and 25th January 2022 and the 8th February, followed by the grand finale on 22nd February.

Who can apply: The program was created for teams with a business idea or startup that’s based on a pioneering sustaintech solution. We like to see mixed-gender teams that consist of 2-3 people. Teams from anywhere in Sweden are welcome to apply.

Cost: Sting test drive is completely free. Your only contribution is your time and a burning commitment.

Admission: 10-15 companies/projects will be accepted for sustaintech test drive.

Secrecy: All participants and organizers sign a confidentiality agreement. No information about the business concept, technology or participant names will be shared outside the program without your consent.

Meet your sustaintech coaches

Sting Test Drive Sustaintech is run by experienced entrepreneurs and business coaches who have helped build and scale many successful sustaintech companies.

Karin Ruiz

Karin coaches sustaintech and deeptech startups.

karin.ruiz@sting.co
070-645 78 04

Magnus Rehn

Magnus coaches sustaintech startups.

magnus.rehn@sting.co
070-512 05 48

Jonas Lindqvist

Jonas coaches gaming and deeptech companies.

jonas.lindqvist@sting.co
070-350 49 69

Program partners

Sting Test Drive Sustaintech is part of Sustainable Energy Action – a joint initiative between Sting, KTH Royal Institute of Technology, THINGS and Ignite Sweden to speed up the commercialization of new energy and climate-related innovations so you can start making a bigger impact, faster. The initiative is funded by the Swedish Energy Agency.

Start Out

Sting Incubate Deeptech

Sting Incubate Deeptech gives you up to 24 months of tailormade coaching and support, but fewer hours per week than in Sting Incubate. In addition to all the support that startups in Sting Incubate enjoy, you get access to specific deeptech-related resources.

Sting Incubate Deeptech is for startups with solutions and innovations based on advanced and complex technologies, often with long development cycles, longer time-to-market and a need for large investments.

In our Deeptech program, we want to work with companies that are based on substantial scientific advances and new disruptive technologies that help bring solutions to some of our time’s biggest challenges. Game-changing companies within areas such as AI and machine learning, biotech, robotics, life science, new materials, cleantech and more.

Some of our alumni deeotech companies include Yubico, Diamorph, PerceptiLabs, Bioservo Technologies, Gleechi and Adaptive Simulations. Are you next?

What others say about us

    The deeptech coaches have both strong technical and business backgrounds that have been invaluable for us to precisely draw our business strategy.

    Iman Vakili, Sencept

    Sting helped us grow significantly faster. Over the past six months, we’ve expanded our team, secured funding and have more than ten prospective customers.

    Fredrika Kringberg, Relox Robotics

    The coaches guide and help you find the way forward, they don’t tell you what to do. In the end, I’m the one who makes the decisions.

    Christina Lundbäck, Surfcleaner

What you get

In Sting Incubate Deeptech, you get all the support that startups in Sting Incubate enjoy, but for a longer period of time and with fewer hours of coaching; 8 hours of coaching per month.

In addition to what Incubate offers, you also get:

• Additional hours with expert coaches on IP issues
• Access to Sting’s Deeptech Partners, organizations such as RISE (advice on EU financing, help with technical due diligence) and IVA (access to CTO network).
• Access to Sting’s Deeptech Mentors: individuals with a deeptech background who have successfully commercialized and industrialized heavy technology
• Deeptech Talks, during which CEOs from current and alumni deeptech companies meet for experience exchanges.
• Investor Readiness Workshop with selected deeptech investors.
• If necessary, help to recruit a commercial person who may be able to become a co-founder.

Otherwise, everything is the same as in Sting Incubate:

Your personal coach has entrepreneurial experience and a network from your field and will challenge you to aim higher and reach further. You can get a seed investment of SEK 500 000 from Propel Capital and we give you access to investors all over Europe to help find and attract the right kind of financing.

Together with our partners, we provide you with the right people and resources to grow your business. If you get in, you will have resources like a corporate and the knowledge of a serial entrepreneur at your fingertips.

Here is what you get:

Meet your coaches

The business coaches in the Incubate Deeptech program are experienced entrepreneurs and business developers and have helped build many ventures.

These are the coaches you’ll spend the most time with, but you can expect a strong commitment and close support from our whole team.

Raoul Stubbe

Raoul coaches deeptech companies.

raoul.stubbe@sting.co
070-655 27 74

Jonas Lindqvist

Jonas coaches gaming and deeptech companies.

jonas.lindqvist@sting.co
070-350 49 69

Karin Ruiz

Karin coaches sustaintech and deeptech startups.

karin.ruiz@sting.co
070-645 78 04

Magnus Rehn

Magnus coaches sustaintech startups.

magnus.rehn@sting.co
070-512 05 48

Do you, like us, believe in the power of technology and entrepreneurships to help solve big problems and create real impact?

Sting Incubate Deeptech hand-picks and provides exclusive companies with tailored coaching, recruitment support, free office space, a potential seed investment and access to Europe’s broadest network of early-stage investors.

Hard facts

Admission: Rolling admission of 6-8 startups per year

Length: 6-24 months

Cost: 3% to 6% warrant issued to Sting Holding

Propel Captial Investment: Potential SEK 500 000 convertible note (in addition to Sting’s 3-6% warrant).

Requirements: Launched prototype/alpha and founding team of minimum two people.

  1. Now

    Submit application

  2. With 3 weeks

    Application feedback

  3. Pitch

  4. Final decision

  5. Every month

    Program start

  6. January/June

    Demo Day

Sustaintech

Sting Accelerate Climate Action

For the first time ever, Sting is running a thematic accelerator program focusing on one of the greatest challenges our planet is facing – Climate Change.

In the brand-new Sting Accelerate Climate Action, we combine Sting’s award-winning accelerator program, the successful Startup Climate Action initiative, and our industry knowledge and network. Six carefully selected climate startups will get the best imaginable support to turn their vision into reality and increase their chances of success manifold.

In the program, we will be working with startups that are addressing SDG 13 Climate Action with ground-breaking technologies and scalable solutions within energy, carbon capture, circular economy, reduced waste, transport, food, AI and more. We are looking for companies who are combining business and climate action, and who are ready to rapidly scale-up their growth.

Previously, we have accelerated companies such as Karma, Midsummer, Surfcleaner, Ignitia, Worldfavor, Beleco and Sellpy.

What others say about us

    Sting helped us get pre-seed capital and connect us with investors. It was definitely an important period for us of intense and focused work that made us learn at a rapid pace.

    Elsa Bernadotte, Karma

    It’s super important to have people who can vouch for you, especially in the early stages. Having the backing of Sting made it easier to attract both capital and new team members.

    Michael Arnör, Sellpy

    The coaches guide and help you find the way forward, they don’t tell you what to do. In the end, I’m the one who makes the decisions.

    Christina Lundbäck, Surfcleaner

What you get

Sting offers the most extensive startup support ecosystem in the Nordics. If you become one of the chosen few you will get the best imaginable support to turn your vision into reality and manifold increase your chances of success.

In Sting Accelerate Climate Action you will get access to everything we offer in our award-winning Accelerate program, such as tailored business coaching, a potential Propel Capital investment of 500,000 SEK, recruitment and team development coaching, free office space at A house, Sting’s community and extensive partner network, and access to Europe’s broadest network of early-stage investors. We also offer pitch training, sales training, exclusive workshops and meet-ups, Investor-of-the-Weeks, events and much more.

On top of that, you will get a number of climate action specific activities and resources, including:

• Sector-specific business coaches
• Access to Sting’s vast network of sustaintech focused investors and invitation to a specific climate action investor meetup
• Tailored customer matchmaking through Ignite Sweden
• Impact assessment resources
• Grant application support
• A network of Climate Action mentors
• Peer-to-peer exchange with other Climate Action startup founders
• A large pool of talents mobilized in Startup Climate Action

Expect a high-paced program with 2-week sprints and a lot of opportunities for peer-to-peer exchange and learning. Your individual coach has entrepreneurial experience and a network from your field and will challenge you to aim higher and reach further. Together with our partners, we provide you with the right people and resources to grow your business. If you get in, you will have resources like a corporate and the knowledge of a serial entrepreneur at your fingertips.

Here is what you also get

Meet the Climate Action team

These are the coaches you’ll spend the most time with, but you will get strong support from the whole Sting team.

Karin, Henna and Magnus are part of the Startup Climate Action core team. Jonas now joins the Climate Action coaching team, adding expertise in deeptech and gamification.

Karin Ruiz

Karin coaches sustaintech and deeptech startups.

karin.ruiz@sting.co
070-645 78 04

Magnus Rehn

Magnus coaches sustaintech startups.

magnus.rehn@sting.co
070-512 05 48

Jonas Lindqvist

Jonas coaches gaming and deeptech companies.

jonas.lindqvist@sting.co
070-350 49 69

Henna Keränen (on maternity leave)

Henna is our head of strategic partnerships and community.

henna.keranen@sting.co
070-233 37 53

Accelerating Climate Action

We know that innovation and technology combined with entrepreneurship have an incredible power to create rapidly scalable businesses that bring new solutions to some of the biggest challenges of our time.

Sting has extensive experience from coaching sustaintech and climate impact startups, many of which have become household names in Sweden and beyond. You’ll be in good company!


Hard facts

Length: 5 months, February to June 2021

Admission: 6 startups/batch

Cost: 2% option

Investment: Potential SEK 500 000 from Propel Capital, decided at intake.

Requirement: Launched MVP. Team with minimum 2 co-founders.

What challenges are we looking to solve?

Inspired by SDG 13, Sting and Norrsken launched Startup Climate Action in June 2020, where 13 heavy-weight Swedish Climate Champions presented 13 Climate Challenges that urgently need solutions.

Sting Accelerate Climate Action is the last phase of the Startup Climate Action initiative and we are looking for startups with rapidly scalable solutions to these 13 Climate Challenges:

1 – Clean & Green Transport
Maria Wetterstrand
2 – AI for the Planet
Dr. Victor Galaz, Stockholm Resilience Center
3 – Sustainable Materials
Prof. Ulrica Edlund, KTH
4 – Energy Efficiency
Gunilla Elsässer, WWF
5 – Resource Efficiency & Circular Economy
Anders Wijkman
6 – Recycling & Reduced Waste
Marie Fossum Strannegård, IVL
7 – Reduced Carbon Emissions
Markus Hökfelt, Almi Invest Greentech
8 – Energy Storage & Integrated Energy Systems
Prof. Viktoria Martin, KTH
9 – Carbon Capture & Storage
Jane Walerud
10 – The Human Ocean
Prof. Henrik Österblom, Stockholm Resilience Center
11 – Renewable & Clean Energy
Dr. Frauke Urban, KTH
12 – Green Buildings & Sustainable Cities
Stefan Henningsson
13 – The Future of Food
Dr. Line Gordon, Stockholm Resilience Center

Partners and Supporting Partners in Startup Climate Action are:

Norrsken, KTH, SRC, Vinnova, Swedish Energy Agency, IVL, Almi Invest, Ignite Sweden, RISE, Lead, Dalarna Science Park, We Don’t Have Time.

Read more on startupclimateaction.com.

Got questions?

Can’t find what you’re looking for? Check out the FAQ or reach out to Karin, Magnus, Henna or Jonas in the Climate Action team.

Ready to take action with us?

  1. Application deadline: December 1, 2020

  2. Decision: December 8, 2020

    We will let you know if you have been selected for the pitch final

  3. Pitch final: December 16, 2020

    Over two days, we invite selected startups to present and pitch their companies to us and meet our team development coach for a team evaluation

  4. Pitch final: December 17, 2020

  5. Second pitch: January 14, 2021

    If needed, follow up meetings with selected startups

  6. Final descision:

    Week 52 and week 4

  7. Program start: February 8, 2021

  8. Demo Day: June 2021

Start Out

Test Drive Healthtech

The current application round for Test Drive Healthtech is now closed. Please keep an eye on this space or sign up, and we’ll let you know when a new program becomes available.

Let me know when Test Drive opens again

Got questions?

Can’t find what you’re looking for? Check out the FAQ.

Meet your coaches

Olof and Johanna both have extensive experience from the healthtech industry. They are seasoned entrepreneurs and business developers and have helped many startups successfully take off and grow.

Olof Berglund

Olof coaches healthtech companies.

olof.berglund@sting.co
070-635 98 15

Johanna Wollert Melin

Johanna coaches healthtech companies.

johanna.wollert@sting.co
070-234 60 41

What do we mean by healthtech?

By “healthtech startups”, we mean startups whose business ideas target important problems in healthcare, either with new digital solutions or hardware solutions, or both.

It could be diagnostics, monitoring, follow-up, preventive care and health interventions with elements of AI, just to name a few examples. The idea must be applicable in an international market and be globally scalable.

Test Drive Healthtech program is the next step for you who have an early innovative healthtech idea and possibly want to build a company that addresses important care and patient problems with digital and/or hardware solutions.

Who can apply?

The program is designed for those who have an innovative business idea or startup with great international growth potential. It needs to be based on a digital or technical solution. Scalability is also an important criterion.

We favor teams that are made up of at least two people, both men and women.

10-12 startups/projects are accepted for each program.

See the content of the workshops

Hard facts

Application deadline: Closed and no new dates

Workshop dates:

Time:

Location:

Cost: Free of charge. You contribute with your own time and a burning commitment.

Get Input

Comeback Coaching

The Corona pandemic has turned the world upside down – but with new habits and behavior patterns come also new opportunities.

Has your company been affected by the Corona pandemic? Perhaps your business faces new opportunities? Maybe you have struggled with your business model and now have a new idea and want input? This is a unique opportunity to get qualified advice on how to adapt to the new normal and find new and creative ways forward.

Get free feedback

Now you can book up to three 45-minute meetings with a qualified Sting coach at A house – free of charge. We will help you with ideas on how to best tackle your situation and move forward. Our coaches will offer their expertise and insights and empower you to take on your challenges.

This free support is made possible through a mutual EU project.

What challenges can we support you with?

We will help you with questions concerning:

  • Your team
  • Financing
  • Business idea
  • Business model
  • Customers and sales

Please note – Comeback Coaching will not provide support concerning part-time layoffs, tax subsidies or how to apply for government aid and similar.

Meet your coach

Johanna is a seasoned entrepreneur with extensive experience in raising funds and knows how to find creative solutions in product, team, strategy, operations, and more.

Johanna Wollert Melin

Johanna coaches healthtech companies.

johanna.wollert@sting.co
070-234 60 41

Who can sign up?

Our Comeback Coaching is for tech entrepreneurs whose company has been affected by the Corona pandemic. We welcome tech entrepreneurs in all industries, however, your company must:

  • Have paying customers
  • Max 25 MSEK in revenue
  • Max 12 employees
  • Sell a tech product or service, no consulting businesses
  • Be based in the Stockholm region

Ready to sign up?

  1. Fill out the form

    Apply for Comeback Coaching by filling out the form

  2. Pick a time

    Every Monday (Ivar) and Wednesday (Johanna) between 13:00 and 16:00, you can book your free coach meeting. If this week is fully booked already, try the following week/s.

  3. Sign the contract

    This free support is made possible through a mutual EU project. Because of this, you need to verify that you are receiving a specific value amount. You do this by digitally signing a contract that we will send to you. Please note that you will not receive an invoice or occur any cost for getting this support.

  4. Get your free comeback coaching

    We will help you with ideas on how to best tackle your situation and move forward.

Get Input

Open Coaching

Sign up for a short, free individual coaching session. Open Coaching is for entrepreneurs who want feedback on their business ideas or input on a specific question.

Get free feedback

Not ready to apply to one of our main programs yet? Now you can book a 20-minute meeting with a Sting coach to get input on how to move forward.

Choose one challenge

Since it’s a short meeting, please pick one question that you want to discuss. Our coaches will help you tackle this specific challenge and offer their expertise and insights and empower you to take action.

Who can sign up?

Open Coaching is for all entrepreneurs with a startup or an exciting business idea, and we are interested in meeting sharp and driven people with business ideas in all industries.

We offer Open Coaching in the following areas

Ready to sign up?

Open Coaching is also a great way to get to know Sting and our programs. Once you have participated in Open Coaching, we might stay in touch and invite you to apply to our other programs.

Start Out

Test Drive

Sting Test Drive is a hands-on training program for teams with early-stage ideas or startups who would like support to develop their concepts, sharpen their business models and start growing their businesses. You will test and refine your idea, drive proofs of concepts, get meaningful critiques and help to focus your business.

What others say about us

    Test Drive was the trigger that made me decide I wanted to build a company. I learned a systematic method on how to iteratively assess my business ideas − starting by 'getting out of the building'.

    Sebastian Haglund El Gaidi, Greenlytics

Theory mixed with practice

During four evening workshops, you will gain new knowledge in business-critical areas such as business models, sales strategies, financing options, leadership and much more.

Experienced entrepreneurs and experts inspire and help you stake out a direction for your startup. Between workshops, you will do work on your own and get some individual coaching. In the final workshop, all teams present their startups and ”Best pitch” is selected.

 The program is based on Business Model Canvas, a strategic template for developing business models. It is a popular tool used by entrepreneurs across the world.

Workshop #1: Startup Challenges

– Lean Canvas
– Startup challenges
– Customer segment
– Customer meeting

Workshop #2: The crying customer

– The crying customer
– Sales
– Value proposition
– Minimum viable product (MVP)

Workshop #3: Financing

– Financing
– Budget
– Lean in practice
– Team

Workshop #4: Final

– Pitch final!

Let me know when Test Drive opens for applications

There are currently no open Test Drive programs. Please keep an eye on this space or sign up, and we’ll let you know when a new program becomes available.

Got questions?

Scale Faster

Sting Accelerate

We’re currently accepting applications for our Spring 2022 accelerator program. Apply by November 24th.

Sting Accelerate is for startups with a launched product or service that are looking to scale.

What others say about us

    We've received tremendous support and guidance. With the help from the coaches, we’ve been able to focus on the right things and move rapidly towards our goals.

    Johanna Norrman, It's Re:Leased

    What Sting really did for us was to help us think bigger, be more ambitious and set higher goals. We brought one of the coaches onto our Board, that’s how much we like them.

    Egil Bergenlind, DPOrganizer

    It’s super important to have people who can vouch for you, especially in the early stages. Having the backing of Sting made it easier to attract both capital and new team members.

    Michael Arnör, Sellpy

What you get

If you’re ready to ramp up your business and focus on sales, Sting Accelerate could be for you.

With a seed investment of SEK 500 000 from Propel Capital, you don’t have to worry about expenses while in the program. You get access to the 40 business angles backing Propel as well as intros to other investors to help find and attract the right kind of financing.

Together with our partners, we provide you with the right people and resources to grow your business. If you get in, you will have resources like a corporate and the knowledge of a serial entrepreneur at your fingertips.

Here is what you also get:

Meet your coaches

To give your team and your business maximum support, we have a fantastic lineup of business coaches.

The coaches in the Accelerate program are experienced entrepreneurs and business developers within different verticals and sectors, including SaaS, fintech, health, and sustaintech – within both B2B and B2C.

Below are the coaches you’ll spend the most time with, but you can expect a strong commitment and close support from our whole team.

Fredrik Rosengren

Fredrik coaches SaaS and software/services companies.

fredrik.rosengren@sting.co
070-881 39 95

Johanna Wollert Melin

Johanna coaches healthtech companies.

johanna.wollert@sting.co
070-234 60 41

Karin Ruiz

Karin coaches sustaintech and deeptech startups.

karin.ruiz@sting.co
070-645 78 04

Cecilia Bratt

Cecilia is an expert in B2B, SaaS and marketing, and coaches SaaS and software/services startups.

The hard way. Smarter and faster.

Twice a year, the Sting Accelerates hand-picks and provides eight exclusive companies with a seed investment, tailored coaching, recruitment support, free office space and access to Europe’s broadest network of early-stage investors.

Hard facts

Admission: 2 batches per year, 8 startups per batch

Length: 4 months (Feb-June and Sept-Jan)

Cost: 2% warrant issued to Sting Holding

Investment from Propel Capital: SEK 500 000 convertible note (in addition to Sting’s 2% warrant).

Requirements: Launched MVP and can show traction. Founding team of minimum two people.

Ready to scale your business?

We look forward to reading your application! Here are the important dates to keep track of.

  1. Now

    Submit wildcard application

  2. Wildcard pitch: August 20, 2021

    If needed, follow up meetings with selected startups

  3. Final decision:

    Week 26 for startups that pitched in June, and week 38 for startups that pitched in August

  4. Program start: September 6, 2021