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NEWS September 30, 2016

Peter Settman invests in perfume subsciption service Sniph


Entrepreneur Peter Settman, together with siblings Helena Herlogsson and Fredrik Månsson, founder of Emric and principal owner and chairman of Hyper Island, has invested in perfume subscription service Sniph. Sniph also launches a unique partnership with the German perfume house Biehl.

Sniph lets you subscribe to new fragrances as easily as a playlist on Spotify gives you new music. After a successful launch in Sweden, Sniph is now focusing on further expansion in Europe.

– Sniph is a brilliant business idea and the team has the potential to build a strong and unique global brand. That is what engaged me. In addition, I have over the years realized that I am a bit if scent geek, which makes it extra fun! says Peter Settman.

In October, Sniph launches the first in a series of exclusive partnerships with selected perfume houses. First up is German Biehl, representing some of Europe’s top perfumers. The plan is to make available quality perfumes that so far is not possible to get hold of in Sweden.

– The interest in genuine quality fragrances has never been greater. Biehl is avaiable in luxury perfume shops in Paris as well as Los Angeles, and in Sweden exclusively on It’s great to let Swedes interested perfume try these scents, says Lisa Kjellqvist, CEO of Sniph.

Sniph makes it easy to discover new scents. The scents, which are hand-picked based on customer wishes, are sent out in 7 ml-bottles that’s put in a case that you can easily take with you. The idea is that you should not have more than you spend, while you can discover new scents.

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