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NEWS January 24, 2020

Musqot acquired by Proof Analytics

Sting alumni company Musqot Marketing Technology has been acquired by Proof Analytics, the world leader in Automated Marketing Mix Modeling. The customer-driven deal delivers the world’s first true end-to-end integration of marketing ROI analytics and operational marketing planning and financial management.

– Proof is proud to be adding Musqot, a leading marketing performance management software platform and the leading Salesforce ISV partner in its field, to our team. This acquisition was fundamentally customer-driven: there is a tremendous desire to significantly improve the collaboration between marketing and finance, starting with planning and budgeting and extending all the way to proof of market impact, business value and ROI, said Proof founder and CEO Mark Stouse.

The acquisition of Musqot adds significantly to the impact and value of Proof. Musqot answers equally important questions concerning marketing’s financial accountability and transparency, as well as key aspects of governance and compliance.

Delivering an end-to-end integration of ROI analytics and operational marketing planning, Oscar Nelson, founder and CEO of Musqot, said:

– Musqot enables customers to plan campaigns, manage budgets, and ensure tight governance and compliance, including everything from basic budget approval to procurement authorization and confirmation of actual marketing spend. Proof delivers the ultimate value and ROI calculation that MPM tools cannot deliver natively. This combination is something that no other martech vendor or analytics services firm can match, delivering an end-to-end integration of ROI analytics and operational marketing planning and campaign management, enabling customers to approach marketing optimization on a whole new level.

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