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NEWS June 7, 2016

MIND Music Labs, creator of SENSUS Smart Guitar, wins big at Cannes’ Midem music trade fair


MIND Music Labs, creator of SENSUS Smart Guitar, was selected as “Most Promising Music Startup of 2016” by the delegates of Midem, the world’s largest trade fair for the music industry. MIND was chosen among more than 150 submissions, representing 31 countries, and rewarded during the International Midem Awards Gala in front of more than 200 international music decision makers and industry VIPs.

On the same day, MIND also came first in the category Hardware/Internet of Things of Midemlab, Midem’s startup competition. After an initial selection based on the startups’ ideas, proof of concepts and market plans, MIND successfully completed the final round of the competition, in which startups were evaluated basing on live pitches and stage performances. Among the judges were technology and music experts from Music Ally, Deutsche Telekom, Seedcamp, The Next Web, Forbes and VentureBeat.

– The music industry has been in constant evolution for the past 50 years. MIND Music Labs’ dream is to play an important role in this journey for the next 50 years, with a completely new generation of connected instruments that will finally bring musical expressivity and interaction to the next level, MIND’s CEO Michele Benincaso said in his acceptance speech.

Pictures and videos of SENSUS Smart Guitar: 

MIND Music Labs is an Italian/Swedish startup founded in 2013 and is part of STING, Sweden’s leading startup incubator. MIND also sees the involvement of Sandro D’Errico, former International Sales Manager for Marshall Headphones, and among its investors are music and technology veterans Jacob Key – former VP of Digital Strategy for Europe at Warner Music – and Ludvig Linge – co-founder of TAT, a leading mobile User Interface acquired by Blackberry in 2010. With them are Per Brilioth, CEO at Vostok New Ventures LTD, and Marcelo Benitez, founder of Proaltus Capital Partners S.L.

Midem is the world’s largest trade fair for the music industry, this year at its 50th edition. Several thousand musicians, producers, managers, and journalists from around the globe regularly attend the event, which is held in Cannes, France. Among Midem’s goals is the discovery of upcoming trends, talent and services that will shape the future of music.


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