Skip to content
StingSting Logotyp

Mentors & expert coaches

Not only do you get weekly coaching from your Sting coach, but also from external mentors and expert coaches, hired by Sting, who are true wizzes in their fields.

30 free hours with expert coaches

They can support you in areas such as:

  • Metrics and analytics
  • Product design (UX, UI)
  • Growth marketing and user acquisition
  • Content and digital marketing strategies 
  • Growth hacking
  • Tech support
  • Product and software development
  • Mobile and web development
  • Process and tools (e.g. scrum)
  • Paid and owned social media: Facebook / LinkedIn / Instagram / Snapchat / Google Ads / Twitter / Display advertising / Reddit / Quora / Pinterest …
  • User testing, A/B testing
  • Tools such as Google Analytics, Google Tag Manager, Klipfolio, Amplitude, Mixpanel & Pipedrive


Sting is also closely connected to a group of experienced entrepreneurs and investors who in different ways contribute to the development of Sting and the Sting companies. These mentors are available for one-to-one meetings during which you can bounce specific questions regarding your business and growth. They all have experience from building a successful international company and have in-depth knowledge of one or several industries.

Erik Byrenius

Co-founder and former CEO of OnlinePizza, which was acquired by Delivery Hero in 2012. He is now a Stockholm-based angel investor.

Paul Fischbein

Investor within the e-commerce and consumer services industries. Chairman of the Board of PriceRunner, RevolutionRace and Fyndiq, among other.

Ludvig Linge

Co-founder of T.A.T, which became a world leader of creating the best user experiences in smartphones. In 2012, T.A.T was acquired Blackberry.

Åsa Sånemyr

Changemaker, CEO and Business Developer with long experience from working with entrepreneurs and their companies throughout their early stages, growth, and finally their sales. Åsa is a strong brand builder with costumer focus.

Mentors – Sting Incubate Deeptech

The Sting Incubate Deeptech program is backed by highly knowledgeable mentors in deeptech, including: 

Patrik Möller

CEO of CorPower Ocean and a passionate deeptech entrepreneur with experience of building deep tech startups from first idea to multinational operations.

Ulrika Nordén

In 2010, Ulrika became CEO of IRnova and in a few years she created a world renowned and independent IR sensor and services company, attracting international researchers and experienced field experts.

Mårten Skogö

Entrepreneur and CTO at Industrifonden. In 2001 he co-founded Tobii, the world leader in eye tracking where he remains as a board member.

Jane Walerud

A successful serial entrepreneur and investor. Jane joins companies early, often before incorporation, and invests time – about half time operative work until the company is stable – and up to 10MSEK.

Björn Westerholm

Björn can help in several areas, e.g. strategies for long-term financing, owner coordination, IP strategies and structured innovation.