Sting insights

Whether you’re considering starting your own business or you’ve already launched your product or service, Sting will provide you with support and advice every step of the way.

Insights

The state of startups: a letter from our founder

As we ease into summer, Sting Founder and CEO Pär Hedberg reflects on what’s changed in the startup world over the last year and what potentially lies ahead.

Financing,Insights

Due diligence turned around: 70 questions to ask a potential investor

Google, and you will find an amazing amount of information on what questions a VC will ask to evaluate you. But let’s turn it around! Here are questions your investor should be ready to answer well to be a great fit for you.

Insights,Team Development

How to find tech talent for your startup? Here’s a 7-step guide to help you succeed

When building your startup, there are A LOT of things to focus on. One of the most challenging – and most important – is to get the right team in place. Recruiting is not simple, especially if you’re looking for a co-founder or people with tech skills. Therefore, we have put together a comprehensive step-by-step guide to help you succeed with your tech hiring.

Financing,Insights

6 ways to fund your startup – and when to pick which option

Financing is one of the most important – and most time-consuming – elements of building a company. Most startups begin with early seed funding from friends and family, but then what? Below, Sting’s coaches explain some of the good and the bad with six different types of funding.

Insights,Marketing & Sales

3 must-dos to master the sales meeting

Sales is one of our biggest focus areas at Sting. During our startup programs you’ll be trained by industry experts who will help you improve your sales technique. Here, Sting Sales Coach Olof Berglund shares his top tips for closing more deals.

Insights,Healthtech

What’s next in healthtech?

In 2020, all eyes were on health. The pandemic has accelerated the shift to digital health services and has increased ambitions for a better patient experience. Here is who we think you should keep an eye on in 2021.