Sting insights

Whether you’re considering starting your own business or you’ve already launched your product or service, Sting will provide you with support and advice every step of the way.

Startup Climate Action Map

Entrepreneurial ecosystems thrive when people are connected and working together. With this map of climate startups, we want to highlight the Swedish startups working hard to create change and solve our many climate challenges.

Insights

Draknästet: lessons learned from pitching to the Swedish dragons

Adam Webb, founder of plastic-free lifestyle brand Lifelong, has wanted to pitch on Dragons’ Den (or Draknästet in Sweden) for years. Now it’s checked off his bucket list, he shares his experience and advice for other startups thinking about entering the dragon’s lair…

Insights,Deeptech

Building a deeptech startup: lessons from the trenches and Hofstadter’s law

Building a deeptech startup takes serious mettle. Here, Sting deeptech coach Raoul Stubbe shares his lessons learned and advice for people looking to commercialize advanced, cutting-edge technology.

Insights,Marketing & Sales

16 startup pitching tips every entrepreneur needs to hear

Startup pitching is an art form, and if you want to succeed, you must master it. Here, our expert coaches share their top tips for nailing your startup pitch.

Insights

5 stellar startup pitch presentations from high-growth companies

Creating a show-stopping startup pitch presentation is crucial. Here’s a definitive list of what you need to include and some world-class examples for inspiration.

Insights

The state of startups: a letter from our founder

As we ease into summer, Sting Founder and CEO Pär Hedberg reflects on what’s changed in the startup world over the last year and what potentially lies ahead.

Financing,Insights

Due diligence turned around: 67 questions to ask a potential investor

Google around and you’ll find an amazing amount of information on what questions a VC will ask to evaluate you. But let’s turn it around! Here are questions your investor should be ready to answer well if they’re a good fit for you.

Insights,Team Development

How to find tech talent for your startup? Here’s a 7-step guide to help you succeed

When building your startup, there are A LOT of things to focus on. One of the most challenging – and most important – is to get the right team in place. Recruiting is not simple, especially if you’re looking for a co-founder or people with tech skills. Therefore, we have put together a comprehensive step-by-step guide to help you succeed with your tech hiring.

Financing,Insights

6 ways to fund your startup – and when to pick which option

Financing is one of the most important – and most time-consuming – elements of building a company. Most startups begin with early seed funding from friends and family, but then what? Below, Sting’s coaches explain some of the good and the bad with six different types of funding.

Insights,Marketing & Sales

3 must-dos to master the sales meeting

Sales is one of our biggest focus areas at Sting. During our startup programs you’ll be trained by industry experts who will help you improve your sales technique. Here, Sting Sales Coach Olof Berglund shares his top tips for closing more deals.

Insights,Healthtech

What’s next in healthtech?

In 2020, all eyes were on health. The pandemic has accelerated the shift to digital health services and has increased ambitions for a better patient experience. Here is who we think you should keep an eye on in 2021.