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NEWS September 27, 2019

Savvy tech profile will help Sting companies accelerate

Sting strengthens its team and recruits Hannah Meiton, former COO of Soundtrack your brand and before then VP Sales at iZettle. Hannah has many years of experience developing software companies, primarily in Silicon Valley. Her main focus has been on growth and sales for SaaS companies in fast-growing industries and industries.

Hannah has been linked to Sting for a couple of years as external advisor to the Sting companies. Now she is increasing her commitment and coaching tech startups that are accepted to Sting.

− It will be so much fun to spend more time with the Sting team but above all with all the great startups that are part of Sting’s accelerator and incubator programs, says Hannah Meiton.

Hannah’s specialty is to focus on the growth phase of companies where they have found a product-market fit and want to accelerate and scale the company quickly on the commercial side. She brings with her a broad experience of working globally with SaaS B2B tech startups for over 15 years.

− With Hannah on the team, we will be able to accelerate several of the Sting companies’ development. This means intensifying our expertise in metrics and growth analysis, and a further broadening of Sting’s network, which all our startups can benefit from, says Pär Hedberg, CEO and founder of Sting.

Sting has coached more than 270 startups since 2002, of which 67 percent continue to develop and grow today. Together, all Sting companies have sales of more than SEK 2.5 billion, of which 68 per cent comes from international sales. In addition, they have created over 2600 jobs.

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