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You get access to a team of professionals with extensive experience and proven track records from startup financing to help you create the best possible conditions for fundraising.

Many of Sting’s coaches have a background as venture capitalists and private investors, and they have supported the vast majority of the 300+ Sting companies in their capital acquisitions. In total, Sting companies have raised more than 600 MEUR in investments and another 160 MEUR in soft financing (loans and grants). 

We will support you with the following:

  • Possible pre-seed investment of SEK 500 000. Learn more about Propel Capital.
  • Development of a financing strategy and plan
  • Preparations for fundraising 
  • Support through the whole financing process; to find and attract the right type of financing for your company, at the right stage.
  • Expertise in the area of “soft money”
  • Professional pitch coach for fine-tuning and practicing your investor pitch
  • Numerous workshops on financing-related matters
  • International investor network and investor relations through personal intros, events, angel meetups and weekly VC investor visits
  • Well-established relationships with over 50 VC companies in 15 countries.
  • Events to match you with investors
  • Credibility – being a Sting company gives you a quality stamp in discussions with investors

Over 18 years, we have built a world-class investor network of business angels and venture capital firms across Europe; experienced investors who are actively looking for exciting startups to invest in. 

Propel Capital: Founded in 2014, Propel Capital is an investment company that invests only in Sting companies. Startups in the Sting Accelerate program are guaranteed investment and a selection of Sting Incubate companies receive an investment after a period of evaluation. The investment size is 500 000 SEK.

Luminar Ventures: Sting has a strategic partnership with the early-stage VC fund Luminar Ventures. Luminar was initiated and co-founded by Sting and angel investors Magnus Bergman and Jacob Key. We are happy to introduce Sting companies to the Luminar team. However, Sting does not have any exclusivity with the fund and we always encourage Sting companies to evaluate all relevant financing options.

*N.B. Sting can help to significantly improve your chances to raise funds, but we can never give any guarantees. It is you, the team behind the startup, who must convince potential financiers that an investment in you will provide a great return.


Maria Ljungberg

Maria is CEO of Propel Capital and Director of Investor Relations.
070-836 22 31