Industry:

Company status:

Karma

“The most valuable input we got was to be customer-focused, constantly test all our hypotheses and minimum viable products. Sting also helped us get pre-seed capital and connect us with investors. Also, it was through Sting that Elsa met the other founders. Sting is great for early-stage companies looking for funding, coaching, business connections or office space. It was definitely an important period for us, of intense and focused attention that provided us with an opportunity to learn at a rapid pace.”

Industries: Sustainability  Foodtech  B2B  B2C  Impact  Hardware  eCommerce  Marketplace 
Company status: alumni

Karma is a social enterprise dedicated to reducing food waste in the cafe and restaurant industry. We’ve created a new way for retailers to minimize their food waste by selling it at the end of the day rather than throwing it away. Our users buy the food as high-quality take-away for a discounted price, all while the food still is in good shape. It’s a win-win-win.

Quick facts and Q&A

  • Office: Stockholm
  • Founded: 2015
  • At Sting: 2015
  • No of customers: 400 in Sweden
  • Team: 4 founders, 16 staff
  • Venture capital raised: 8.1 MSEK
  • Info: karma.life

Q: Why did you apply to Sting?

A: We saw Sting as a great way for us to accelerate Karma’s growth, both with pre-seed capital but also with coaching, a network of important business connections and office space.

Q: What stage was your startup at when you joined Sting?

A: It was very early days. We had an early prototype of the app, but it was mainly an idea at that point in time.

Q: What has been the most surprising part of starting and building a company?

A: Everything takes twice as long as you think and costs twice as much.

Q: What are the biggest lesson learned from being in Sting Accelerate?

A: Focusing on doing the right things rather than doing things right. I.e., it is better to really decide what you should focus on rather than doing everything that is thrown your way.

Q: What has been the most valuable part of being part of Sting?

A: Being exposed to a dynamic environment and being around smart and like-minded entrepreneurs chasing their dream of building a great company.

Q: What was the most valuable input you got from your coach?

A: To be customer focused, constantly testing all your hypotheses and minimum viable products! Sting also helped us get pre-seed capital and connect us with investors. Also, it was actually through STING that Elsa met the other founders Hjalmar, Ludvig and Mattis :)

Q: What advice would you give entrepreneurs who are thinking about applying to Sting?

A: Just do it! It’s a great opportunity for an early-stage company looking for funding, coaching, business connections or office space. It was definitely an important period for us of intense, focused attention that provided us with an opportunity to learn at a rapid pace.

Contact

Hjalmar Ståhlberg Nordegren
hjalmar@karma.life
+46722 020 230
Karmalicious AB, Mailbox 163, 111 73 Stockholm, Besöksadress: Rådmansgatan 49 plan A5, ingång Sveavägen 53
www.karma.life

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