Industry:

Company status:

Sweden’s most promising startups

Sting has contributed to the development of over 100 companies, primarily in ICT, Internet/media, cleantech, sustainability, health and life science. We offer two programmes: Sting Accelerate and Sting IncubateHere you can read about the companies who are currently a part of Sting and also get to know some more about our alumni companies.  

 

Barnebys.com

Barnebys.com is a search for auctions and auction related information. An easy to use and fast tool for searching objects auctioned by the established auction houses. The company launched in Sweden but will be the obvious home for anyone looking for artifacts from auction houses or auction-related information, both locally and internationally. Barnebys.com is a global player that connects auction markets in different countries around the world.

Industry: Internet/media 
Company status: alumni

Quick facts and Q&A

  • Offices: Stockholm, London, New York
  • Founded: 2011
  • At Sting: 2011
  • No of customers: 800 in 6 countries
  • Revenue 2016: 17 MSEK
  • Team: 3 founders, 35 staff
  • Venture capital raised: 120 MSEK
  • Info: Barnebys.com

Q: Why did you apply to Sting?

A: We need help with financing and saw Sting a door opener for venture capital and a great network.

Q: What stage was your startup at when you joined Sting?

A: We were at a very early stage, in beta phase with 10000+ users. But we could see traction and the userbase was growing fast.

Q: What has been the most surprising/hardest part of starting and building a company?

A: We’re disrupting an industry where some companies have been around for more than 300 years. It has been a tough challenge to move the mindset to online behavior and a mass market approach, much harder than we thought it would be.

Q: What are the biggest take-aways or lessons learned from being in Sting ACC/INC?

A: How important the initial steps are. If you don’t get it right in the beginning it can cost you both a lot of time and money and opportunities once you later have to fix it.

Q: What has been the most valuable part of being part of Sting?

A: The network and the coaching we received. This is very much linked to our coach Ivar Strömberg, a very experienced and competent person who we gained a lot of from.

Q: What has been the critical turning point(s) so far that has made a significant difference in your startup’s development?

A: Our launch in the US. In the US there are over 4000 auction houses and the market is very fragmented. Perfect for an aggregator!

Q: What was the most valuable input you got from your coach?

A: More than anything, it was having access to a neutral party with entrepreneurial experiences. Someone we could bounce ideas with and who didn’t want to get a good deal out of us, but who were on our side.

Q: What advice would you give entrepreneurs who are thinking about applying to Sting?

To make contact earlier rather than later!

Contact

Christopher Barnekow
christopher@barnebys.com
+46 (0)707 87 83 90
Kaptensgatan 6, SE-114 57 Stockholm
www.barnebys.com

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