Sting Test Drive Edtech

Do you have an innovative business idea within edtech? Take it forward by participating in Sting Test Drive Edtech!

Sting Test Drive Edtech is the training program to test and develop your business idea related to education and learning. During four evening workshops, Sting Test Drive Edtech gives you the tools to evaluate your business idea, test and develop your business model and get inspiration to get going – free of charge!

What is Sting Test Drive Edtech?
The focus of this Test Drive is to give you insights on the complex markets of education and learning. The program consists of four evening workshops and is based on “Lean Canvas”, a graphical strategy tool to develop business models.
Theory is mixed with practice, and experienced edtech entrepreneurs and experts inspire and help you forward. Throughout the program you develop and evaluate your business model, and test it with potential customers, which will help you decide whether to go for your idea or not.  At the last workshop, you get the opportunity to pitch your business idea to an exclusive panel of experienced edtech investors and experts and a network that you can greatly benefit from in the future.

Who can apply
We are looking for innovators, entrepreneurs and researchers with new ground-breaking ideas related to education and learning, with potential to address an international market. We prefer that the team consists of 2-3 people, with both women and men on the team. Applicants from all of Sweden are welcome, but you need to be able to join all four workshops in Stockholm. Up to twelve ideas will be selected to participate.



Read more in the program leaflet >>

Program leaders
Karin Ruiz is a business coach at Sting, focusing on startups within Sustainability, Edtech and Health. She has over 20 years of experience from international business development and senior management positions in a broad range of businesses, from small growth companies to large multinational corporations, including Peepoople, QuizRR, Capio, ISA and Tetra Pak. She has extensive experience from Asia and Africa. Contact details:, +46 70 645 78 04

Jannie Jeppesen is CEO of the Swedish Edtech Industry. Digitization and learning has been a common thread for Jannie, both as a teacher, principal and consultant in digital skills and digitalization of education. As a business development manager at Rektorsakademien, she worked with the development of SETT, as well as developed the concept EdTech. Contact details:, +46 702 244 865

About the organizers: 
Sting is the leading startup accelerator and incubator in the Nordics. We support talented teams with great innovative business ideas to grow their companies and achieve their goals faster and smarter. By offering support within business development, financing, recruitment, community and networking, we create the right conditions for startups to conquer the world. Since 2002, we have worked with over 250 companies, 70 percent of which are still active and growing.

The Swedish Edtech Industry is a trade association building a dynamic ecosystem for stakeholders on the Swedish edtech scene, strengthening the industry by gaining insights, understanding market trends and experience networking opportunities. Swedish Edtech Industry promotes and establishes Swedish edtech nationally and internationally as the innovative and fast-growing business it is.