Sting Test Drive – the next step for your idea!

Sting Test Drive is a hands-on training program for teams with early-stage startups that want to get support to sharpen their business models and start scaling their businesses. 

Your business idea should be aimed at an international market and be scalable. The program is based on Business Model Canvas, a strategic template for the development of business models. It is a popular tool used by entrepreneurs across the world.

Do you have a scalable business idea? Read more about our upcoming programs in the column to the left.

About the program

In the Sting Test Drive program, theory is mixed with practice where experienced entrepreneurs and experts inspire and help you stake out a path forward. The program consists of five workshops that run in the evenings. Between meetings, tasks are given with some individual coaching from Sting’s experienced coaches. In the final workshop, all teams present their startups/projects and the ”Best pitch” is selected.

Who can apply

We welcome people/teams with business ideas in all industries – digital/internet/media, health/life science, cleantech/sustainability, fintech, etc. The program is aimed at individuals with an innovative business idea/startup with the potential for large international growth. Scalability is also an important element and you should have a desire to start a business around the idea. We like to see teams with two to three people and a gender mix. 10-12 projects are accepted to each round.

The content of the workshops

The Sting Test Drive program focuses on business-critical areas: business models, sales strategies, barriers to entry, internationalization, financing options, leadership etc.

WS 1: Startup challenges
– Lean Canvas
– Startup challenges
– Customer segment
– Customer meeting

WS 2: The crying customer
– The crying customer
– Sales
– Value proposition
– Minimum viable product (MVP)

WS 3: Financing
– Financing
– Budget
– Lean in practice
– Team

WS 4: Final
– Pitch final!


The Sting Test Drive program is free. You contribute with your own time, commitment and passion.


At the first course session, all participants and organizers sign a confidentiality agreement. No information on the business concepts, technologies or names of participants may be spread outside the program without the consent of the participant in question.