Sting Accelerate

Sting Accelerate gathers Stockholm’s most promising internet startups. Twice a year, the program provides eight hand-picked startups with an exclusive package of 300 000 SEK in funding, tailored coaching in business development, access to Sting’s network and free office space at SUP46 in the center of Stockholm. 


Important dates for Spring 2018

April 23 Applications open
May 21 Application closes (at midnight)
June 4 Applicants get notified
June 13-14 Pitch final (in Stockholm)
July 6 The 8 selected companies get notified
September 3 The program starts

Without Sting Accelerate we would not have been where we are today. The close support of the coaches and the entire Sting team, the investment and the SUP46 office has given our company a strong identity. We have been introduced to investors and other important people who have had an impact on our success over the past year. Actually, one of largest customers to date, we met the first time at Sting Demo Day.

– Alexander Gradin, CEO and co-founder, Beatly.

Who can apply?

To be consired for Sting, your startup should match the following:

  • Launched prototype/alpha
  • Business idea based on an innovative technology
  • Solves a clear and big problem
  • Some early “proofs of concepts”
  • Scalable product or service that can become an international success story
  • Team of at least two founders who are strong in both tech and biz dev. At least one founder should work full time in the startup. We favor mixed teams with regard to gender and ethnicity.
  • Your team should be ready to sit in Sting’s offices at SUP46 in Stockholm.

What do we get if we are accepted?

  • Weekly coaching meetings with Sting’s business coaches.
  • Weekly monitoring and planning along with coaches and other Accelerate-companies.
  • Breakfast seminars, lunch workshops, guest lectures and discussions on key activities that are relevant to your business, such as Analytics, SEO/SEM, UX/design efficient development, legal issues, sales, marketing, including viral spread, pitch training, etc.
  • Inspiring visits from experts in the industry and senior entrepreneurs who tell their war stories.
  • Exclusive networking events and other meetings with investors and industry experts.
  • Access to 30 hours of expert coaching in areas such as SEO / SEM, UX and Conversion Optimization.
  • Recruitment support from Sting’s Talent Management Team.
  • The program concludes with a Sting Demo Day, where all the startups will present their products and progress for an exclusively invited audience of VC’s, angel investors, industry representatives and journalists.

How much ownership do you take?

Sting has the right to sign a stock option corresponding to 2 percent of the shares in each participating startup. This 2-percent stock option will be diluted when the startup raises own capital. When sting companies become large and the entrepreneurs choose to make an exit, Sting also gets paid via the stocks if Sting decides to sell the stock option. If Sting does not subscribe for the shares from the option, a cash payment will be paid to Sting of least 50,000 SEK.

Sting is a non-profit organization. All proceeds go back to the accelerator to help new startups become successful. It is a way for each participating startup to “pay it forward”.

The funding of 300 000 SEK from Propel Capital is separate from this stock option. The investment from Propel is generally made through a convertible bond, which you can read more about below.

How does the investment from Propel Capital work?

All companies accepted to Sting Accelerate in spring and fall 2018 will automatically receive an investment of 300 000 SEK through a convertible from Propel Capital IV, which you can read more about here. The investment is made through a convertible note. To get the full conditions, please fill out the form below:

Your full name

Your company website (start with http://)

Your e-mail

Want to know more?

> Learn more about what you get as a Sting company under Why Sting?
> Questions about Sting Accelerate? Contact Peo Nilsson here.

Ready to apply?

Apply now