Sting Accelerate – Apply by Oct 24

Sting Accelerate gathers Europe’s most promising digital startups. Twice a year, the program provides hand-picked startups with 300 000 SEK in funding, free office space in Stockholm, tailored coaching, recruitment support and access to Europe’s broadest network of early-stage venture investors. 

Without Sting Accelerate we would not have been where we are today. The close support of the coaches and the entire Sting team, the investment and the SUP46 office has given our company a strong identity. We have been introduced to investors and other important people who have had an impact on our success over the past year. Actually, one of largest customers to date, we met the first time at Sting Demo Day.

– Alexander Gradin, CEO and co-founder, Beatly.

Previous Sting companies include Sellpy, Karma, Sudio, Peppy Pals, DPOrganizer, Sniph and Elly Pistol

Who can apply?

To be considered for Sting, your startup should match the following:

  • Launched prototype/alpha
  • Business idea based on an innovative technology
  • Solves a clear and big problem
  • Some early “proofs of concepts”
  • Scalable product or service that can become an international success story
  • Team of at least two founders who are strong in both tech and biz dev. At least one founder should work full time in the startup. We favor mixed teams with regard to gender and ethnicity.
  • Your team should be ready to sit in Sting’s offices.

Important dates for the next batch start:

  • Deadline for applications: 24th of October
  • Pitch Finals (in Stockholm): 11th-12th of December
  • Wildcard finals (in Stockholm): 22nd of January 2020
  • Companies get noticed: Week 5 2020
  • Batch start: 10th of February 2020

What do we get if we are accepted?

  • Weekly coaching and monitoring sessions with Sting’s business coaches and sharing with other accelerate-companies
  • Breakfast seminars, lunch workshops and discussions on key activities that are relevant to your business
  • Access to Sting’s network of investors and advisors   
  • An investment of 300 000 SEK from Propel Capital, support within financing
  • Exclusive networking events including the final event Sting Demo Day
  • Access to 30 hours of expert coaching in areas such as SEO / SEM, UX and Conversion Optimization
  • Recruitment support from Sting’s Talent Management Team

How much ownership do you take?

Sting has the right to sign a stock option corresponding to 2 percent of the shares in each participating startup. This 2-percent stock option will be diluted when the startup raises own capital. When sting companies become large and the entrepreneurs choose to make an exit, Sting also gets paid via the stocks if Sting decides to sell the stock option. If Sting does not subscribe to the shares from the option, a cash payment will be paid to Sting of least 5000 EUR.

Sting is a non-profit organization. All proceeds go back to the accelerator to help new startups become successful. It is a way for each participating startup to “pay it forward”.

The funding from Propel Capital is separate from this stock option. The investment from Propel is generally made through a convertible bond, which you can read more about below.

How does the investment from Propel Capital work?

All companies accepted to Sting Accelerate will automatically receive an investment of 300 000 SEK through a convertible from Propel Capital IV, which you can read more about here. The investment is made through a convertible note. 

Want to know more?

> Learn more about what you get as a Sting company under Why Sting?
> Questions about Sting Accelerate? Contact Fredrik Rosengren here.

Ready to apply?

The application period for Autumn batch is now closed but we still welcome applications. We will keep them on hand until the next batch start in February 2020. We will be in touch later!


* Clean terms, not required to buy any services from Sting.