Go Africa

Are you a small Swedish growth company interested in exploring business opportunities in Africa? The Go Africa project has been running for two years (2016-2017) and is soon coming to an end. Welcome to its concluding event to network and learn more about one of the most exciting continents for the future. The conference is free of charge and open to anyone interested! Read more and register yourself here 

To succeed in African markets your company needs comprehensive understanding of the market opportunities, challenges and risks, as well as good connections and local presence. Go Africa aims to provide you with knowledge, insights, tools, network and support needed to successfully break into and do business in sub-Saharan Africa, and to help you decide on how and where to take your business onto the African market, and how to handle challenges that you will encounter.

Go Africa is organized and led by STING in partnership with Inclusive Business Sweden, Swecare, SP and Swedish ICT, with funding from Tillväxtverket.
Download Program Brochure

Why Sub-Saharan Africa?

Six of the world’s ten fastest-growing economies are in sub-Saharan Africa and for the region as a whole GDP grows steadily with on average 5-6% per year. Africa’s population is expected to double by 2050 – from today’s 1,2 billion to 2,4 billion – representing more than 50% of the population growth in the world.

The number of mobile phone subscriptions in Africa has doubled in the last five years, growing at a rate of 12% per year, and is now approaching 1 billion. In five years 70% of Africans are expected to have access to mobile broadband.

To be part of and learn from the rapid development in Africa, and take advantage of business opportunities in sub-Saharan African countries, will become increasingly important to stay competitive in the stiffening global competition.

Which countries will Go Africa target?

The selected primary target countries for Go Africa are Kenya, Nigeria, Rwanda and Tanzania.
You are welcome to be part of the Go Africa network even if these countries are not your first priority.

Will Go Africa focus on any specific sectors?

Swedish SMEs from any sector are welcome to participate in Go Africa. We expect the majority of companies will come from the energy, cleantech, health and digital/ICT sectors.

Content of the Go Africa program

The program is divided into three main parts: Download Program Brochure

Part I – May 2016 to Dec 2017: The first part will focus on networking, competence building, experience sharing and inspiration, with Sweden as the base for activities. Go Africa meet-ups and thematic knowledge workshops will be arranged, and a closed Go Africa Facebook group will be set up. Part I is open to participation for all Swedish SMEs interested in sub-Saharan Africa and is free-of-charge.

Part II – Oct 2016 to Dec 2017: The second part will focus on customized company support and market exploration to facilitate doing business in Go Africa’s target countries. The support includes individual coaching, access to advisors, joint challenge solving sessions, development of market strategies, etc. Up to maximum 10 small Swedish companies will be chosen to participate in Part II, and the greatly subsidized fee is 10,000 SEK per company.

Part III – Sept to Dec 2017: The third part will focus on documenting, sharing and spreading learnings and insights from the Go Africa program, with the main activity being a concluding Go Africa conference in the fall 2017 that will be free-of-charge and open to all.

A major program component is that Go Africa will establish collaborations with the best tech-hubs in the selected target countries, aiming to provide soft landing for Swedish SMEs with easy access to local networks, resource sharing, and market know-how.

In the Go Africa Activity Calendar below, as well as on the Go Africa Facebook page, you will find the different Go Africa activities listed, as they are being planned and scheduled.

The illustration below gives an overview of the Go Africa program.

Go Africa Program brochure

How do I join Go Africa?

The Go Africa program is open to SMEs from all over Sweden.

To be part of the Go Africa network and participate in activities in Part I of the program is free-of-charge for all Swedish SMEs. To become part of the Go Africa network and receive program information and invitations to activities please e-mail Karin Ruiz, karin.ruiz@sting.co, or request to join the Go Africa group on Facebook.

Up to ten small* Swedish growth companies will be selected to participate in Part II of the Go Africa program. The program fee for Part II is 10,000 SEK per company (for two participants). Each company carries their own costs and expenses, such as own time and travel costs. To express your interest to participate in Part II of Go Africa, please contact Karin Ruiz by e-mail, karin.ruiz@sting.co.com.

* Less than 50 employees and less than 10 million Euro in annual turnover.

More information

Karin Ruiz and Magnus Rehn are business coaches at STING and program leaders for Go Africa.

Karin was CEO for Peepoople for over five years, operating and running projects in Kenya, DRC, South Sudan and South Africa. She has also been a mentor and advisor to social entrepreneurs in Uganda and Nigeria.

Magnus has been coaching and on the board of directors of several cleantech and energy companies operating in different markets in sub-Saharan Africa.

Contact us for more information or questions about the Go Africa program:

karin.ruiz@sting.co +46 (0)70-645 78 04
magnus.rehn@sting.co +46 (0)70-512 05 48

Here you can read more about Karin Ruiz and Magnus Rehn.
Download Program Brochure

Go Africa partner contacts

Go Africa Activity Calendar

  • 10 May 2016
    Go Africa Roundtable in Göteborg, 12.00-14.00 @ GU Ventures.
  • 18 May 2016
    Go Africa Roundtable in Stockholm, 8.30-10.30 @ SUP46.
  • 16 June 2016
    Breakfast meeting with Sweden@Kenya participants Emmanuel Dennis and Mark Kamau, 8.30-9.30 @ SUP46 in Stockholm.
  • 7-13 September 2016
    Visits to tech-hubs in Nairobi, Dar-es-Salaam and Kigali. Contact karin.ruiz@sting.co or lorah.njagi@inclusivebusiness.se if you are interested in joining.
  • 23 September 2016
    Africapreneurs #1 – Network Africa. Building businesses, brands and relationships in Africa. Go Africa kick-off in collaboration with Inclusive Business Sweden, Swedish Institute and SE Forum. Networking and speed-meetings with 30 prominent African entrepreneurs and business leaders from Kenya, Tanzania, Rwanda, Ethiopia, Zambia, Nigeria, Uganda, South Africa. Keynote by Thebe Ikalafeng, one of the 100 Most Influential Africans on. Max 30 participants from Swedish SMEs. By invitation only. 8.30-12.30 @ SUP46 Eventspace in Stockholm.
  • 26 October 2016 at SUP46
    Africapreneurs #2 – Meet Per Östberg, Founder and Chairman of Starfish Mobile. The event will take place at from 8 to 10:30 at SUP46.
  • 7-11 November 2016
    Sweden@Kenya in Nairobi. Go Africa activities to be decided.
  • 29 November-2 December 2016
    Visits to tech-hubs in Lagos, Nigeria
  • 6 December 2016 at SUP46
    Africapreneurs #3 – Winning in Africa by Planning for Finance
  • 14 February 2017 at SUP46
    Africapreneurs #4 – Business in Africa without corruption.
  • 15 September 2017 at 7A Centralen
    Africapreneurs #5 Co-creation for a sustainable future. Exclusive networking event with 30 prominent African business leaders. Apply to attend here
  • 16-20 October 2017
    Visits to tech-hubs in Kigali, Rwanda
  • 7 December 2017 at SUP46
    Concluding Go Africa Conference – Save the Date!


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