Insights

5 ways to boost your STING Accelerate application

Thinking about applying to the next batch of STING’s accelerator program? Here are 5 useful tips to improve your chances of getting chosen for the program: 1. Show us that you have a strong team STING invests in people, not companies. One thing that truly impresses us is an experienced team with complementing skills. Show […]

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In the mind of a business angel

How do you attract a private investor? What should you research and what questions should you consider before choosing who to bring into your company? On Monday this week, we had lunch with the serial entrepreneurs and business angels Jane Walerud and Martin Wattin who talked about private investing with our entrepreneurs. So, simply put: […]

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“Find people who are better than yourself”

At the end of last week, STING’s FastForward team popped over to Klarna’s headquarters here in Stockholm. Since Sebastian Siemiatkowski, Niklas Adalberth and Victor Jacobsson founded the e-commerce business in 2005, it has been quite a ride. With the recent acquisition of rival Sofort (DE) earlier this week, Klarna is today one of the leading […]

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Tuesday lunch break with Henrik Lenberg

On Tuesday (Dec 3), the FastForward startups caught up for lunch with Henrik Lenberg, former VP at SoundCloud. During two years in Berlin, and two in San Francisco, Henrik was part of the core team that turned the music platform into its current state. Now back in Stockholm, Henrik’s got his sight set on establishing his […]

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Marketing strategy should go hand-in-hand with product development

3 PR challenges and 3 tips on how to get your startup out there. This is an interview by Elia Mörling taken from Swedish Startup Space. Editor note: Elia caught up with Jill Lindström from STING to chat about product marketing and gave a few tips for startups too! Hi Jill Lindström! Who are you […]

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Find your entrepreneurial sea legs faster

Building a successful startup rarely is plain sailing. In fact, almost all startups have to weather not one but quite a few storms on their path to whatever they define as success. Out of them, only a very small percentage actually make it. Is this low number somehow determined by an invisible law or can […]

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5 reasons why startups fail

80-90% of all technology startups never reach their initial vision to become a large international growth company. Since I started STING 2002, I have seen more than 100 startups pass through our Business Accelerator. Some have already become international companies and some are on their way. But I have also seen several of our startups […]

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Zoom in and zoom out to connect with reality

Entrepreneurs need zooming abilities to connect their vision with the real life of their customers. Numerous very serious attempts have been made to pinpoint what certain characteristics and habits set apart successful entrepreneurial leaders from their less successful counterparts. What tempted me to humbly add an observation to this plethora of findings is that one […]

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The Pivot – so hyped and so underused

My colleague Raoul Stubbe recently wrote an excellent (yeah right, I’m not biased) blog post on ”Why Swedish entrepreneurs need more staying power”. One of the issues Raoul brought up was the PIVOT, in the context of how much harder it is to pivot here in Sweden than in the US due to how investors […]

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The Scene for New Cleantech Ideas and Connections

Last week, 19 new cleantech ideas were presented at Stockholm Cleantech Venture Day, which was held for the fifth time. The scene was set for meetings between investors and entrepreneurs, and for sharing industry insights. Notable during the conference was Her Excellency Ambassador Najla Al Qassimi’s description that the initiative in the United Arab Emirates […]

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