10th anniversary of Sting Day brings record number of investors

For many, Sting Day has grown into a must-attend event that offers positive and high energy and very efficient networking. This year’s anniversary edition, held yesterday, gathered over 200 of Europe’s leading investors who came to meet Stockholm and Sweden’s most promising tech startups. The goal of the event is to enable high-quality meetings that can lead to long-term and valuable relationships for both startups and investors.

Over the years, the event has introduced on stage entrepreneurs and startups who have become real success stories. Spotify, Yubico, Tobii and Midsummer are examples of companies that were small when they presented themselves on Sting Day and have since achieved great international success.

Yesterday, a total of 420 exclusively invited people were on site at Hotel Birger Jarl for this year’s edition. 51 tech companies were featured in an exhibition spanning industries such as SaaS, deeptech, edtech, health, fintech, media and games. Another thirty startups participated in “speed meetings”, intensive 10-minute meetings, with investors. In total, over 200 investors from 14 countries and 150 selected entrepreneurs participated.

– The proportion of investors to startups is larger than ever before, which we believe shows that Sting Day has established itself as one of the most important meeting places for the international venture capital to meet new exciting tech companies, Pär Hedberg, founder and CEO of Sting.

After an eye-catching and balloon-filled entrance by Pär Hedberg, the stage program offered a panel discussion led by Kina Zeidler, author of The Swedish Tech Tycoons, where entrepreneurs Magnus Nilsson from iZettle, Elsa Bernadotte from Karma, and Oscar Höglund from Epidemic Sound shared how they built teams in their growing companies.

In parallel with startups pitching investors in speed meetings, four “sunshine stories” were presented on the big stage. The audience got to listen to the founders of the sustainability companies Midsummer, Worldfavor, Surfcleaner and Sellpy and how they overcame challenges during their corporate journeys.

During the third part of the program on stage, a renowned investor panel consisting of Marie-Helene Ametsreiter at Speedinvest, Seth Pierrepont at Accel, Louise Samet at Blossom Capital and Pär-Jörgen Pärson at Northzone shared lessons learned in evaluating teams. The panel was moderated by Staffan Helgesson, general partner at Creandum, and concluded with five investor pitches from companies that are in the process of raising capital.

The final part of the program consisted of an informal conversation between Stings Pär Hedberg and Pär-Jörgen Pärson. Pär-Jörgen attended the first Sting Day event 10 years ago when he interviewed Spotify founder Daniel Ek. Together with Pär he summarized the development of the past decade on the Swedish startup scene.

The winners of the pitch competition were also announced and it was Gigapay who took home the jury vote, and Mindmore was chosen as the winner by the public.