Cling has raised SEK 3 million. The majority of the money comes from Josef Fallesen’s new investment company CG Partners, which he runs with the German entrepreneur Christian Gaiser. Former investor, Virben Invest, also invests.
Cling has developed an online tool that helps smaller companies faster go from quote to invoice. In particular, they have focused on helping small business owners, such as freelancers, photographers and craftsmen, to receive bookings, get paid and become more organized.
− Really fun that Cling became ours, and above all my, very first investment. This is something that hundreds of thousands of freelancers and small business owners will see immense value in, says tech investor Josef Fallesen, former founder of Businesspodden.
Cling, which started in late 2016, was founded by Oskar Andersson, Rang Ali and Johan Sandmark. They launched the service in 2018 and have so far won businesses worth more than SEK 300 million for their users. With digital quotes, automatic follow-ups, BankID signatures and invoicing directly from signed agreements, Cling wants to help small business owners to be booked, paid and more organized.
− We have focused on having a very tight flow from quotation to invoice. This means that, unlike many others, we can automate large parts of the administration. From follow-up, contract writing and reconciliation − elements that are otherwise very time-consuming. That we have included payment in the process means that we can offer a complete product and save maximum time for our users, says Johan Sandmark, co-founder of Cling.
− CG Partners has great experience, a direct connection to the rest of Europe and innovative thought processes. We look forward to working with Josef and Christian to help Swedish and European small business owners and freelancers win more business. This autumn, we will have ensured that our customers have won contracts for more than SEK 1 billion, says Oskar Andersson.