GoFrendly, an app that offers women of all ages an opportunity to create new friendships through accurate and secure matching, has closed an investment round of 3 MSEK. Among the investors are the founder of Apotea, Pär Svärdson, and the former Klarna Manager, Louise Samet. The company will now expand and develop the product further.
The founder team behind GoFrendly, Claudia Gård and Ulrika Lilja, got the idea of the company through their own need to meet new friends. The friendship app targeted exclusively towards women was launched in October 2016. The timing for a social platform where women can meet new friends has proven to be perfect.
“We see a huge need in a market with few players. Now it’s all about running fast and that’s exactly what we’re going to do with the capital injection. We will develop the platform to create more physical meetings and a premium service is also close in time, explains CEO and co-founder Claudia Gård.
The interest in investing in GoFrendly has been great and the team has had to say no to investors. Among the investors are the founder of Apotea, Pär Svärdson, JNE Invest, angel investors like former Klarna Group Product Manager, Louise Samet, and many others. In addition to capital, the investors also contribute with skills and networks, which is invaluable to the team.
“It’s wonderful to see that so many believes in the potential of GoFrendly and are ready to invest,” says founder Ulrika Lilja.
GoFrendly has users between 18 and 82 years and is used extensively around Sweden. GoFrendly has also launched in Oslo with successful results. Today, the app is free and that has been important in order to attract early users. Revenues so far come from ads and partnerships.
“Our goal of the app is to create physical meetings. Being able to offer our users events with partners has proved to be a winning concept. Many brands want to reach a large female audience, both digitally and physically, and we can offer a comprehensive solution,” Ulrika continues.
“We are proud to address the problem of finding new friends and we already know that our service has changed people’s lives – our goal is to make the world a less lonely place,” concludes Claudia.
Claudia Gård, CEO and co-founder, email@example.com, 070-710 45 56