Elly Pistol, the online fashion company dedicated to the digital generation, has closed its first investment round and has raised 3 MSEK for expansion into new markets and expansion of the team. Amongst the investors are JNE Invest and BLCBX Investment Group.
Elly Pistol is a digital street wear brand launched in 2015. The company was founded by Cecilia de Champs with the goal of creating non-seasonal products and that consequently can live much longer than traditional summer / autumn / spring / winter collections.
Many people know Elly Pistol through their bomber jackets that quickly became popular and were frequently seen in social media and on influencers. The design takes place in-house in Stockholm and the sale is done without resellers via Elly Pistol’s own website. Social media is Elly Pistol’s premier communication channel.
– Our target audience is the digital generation that lives as much online as offline. We want to create a community where we together with our fans can develop our collections, shape our brand and promptly receive feedback on our ideas. As more people become aware of the environment and consumerism, I am convinced that our non-seasonal products are right in time, said Cecilia de Champs, CEO and founder.
The new investors complement the Elly Pistol team with experience and network.
– We have grown rapidly organically with very little funding so far, and I am looking forward to further accelerating the expansion rate with our new owners. It has been important for us to make a “smart” round and gain access to new skills and experience from the industry, mainly in e-commerce and online media, says Cecilia de Champs.
– For JNE Invest, Elly Pistol is an investment in a smart, courageous and dynamic fashion company that is absolutely right in time.” Says Niklas Norén, Managing Partner for JNE Invest. Hugo Hågemark, Partner at BLCBX Investment Group, continues – Sales growth is impressive and we are convinced that Elly Pistol’s trip has just begun. We are really looking forward to being part of the global launch this fall.
Cecilia de Champs, CEO Elly Pistol, firstname.lastname@example.org