Dreams raises 30 MSEK in round led by Vitamin Well-founder

Savings app Dreams raises 30 MSEK in venture capital from a number of investors with Vitamin Wells co-founder Martin Randel in the lead. The money will be used for a European expansion.

Dreams has attracted 50,000 users since its launch last summer, and is growing at about 30 percent per month.

– We have succeeded in turning saving from something sensible to something pleasurable, says Johan Hemminger, co-founder and commercial manager at Dreams, to Di Digital.

The new capital comes from Andrea Rossi, CEO of AXA Asset Management; newly started Terra Ventures, with Carnegie’s former CEO Thomas Eriksson among the founders; Norwegian entrepreneur Petter Kleppan and Martin Randel, one of the founders of the vitamin drink Vitamin Well.

– It’s fun that Andrea Rossi at AXA Asset Management participates. It shows that people in the traditional banking and insurance industry believe in what we do, say Dreams CEO and co-founder Henrik Rosvall to Di Digital.

In connection with the round the company is valued at around 180 million. Today, Dreams 26 employees at the office in central Stockholm.

Now the goal is to sign a contract with another bank and launch at least one new country.