SENSUS Smart Guitar raises new round of investment and reveals full potential in new music video

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MIND Music Labs closes a new successful investment round, announces the entry of Mats Georgson and Thomas Nordegg in its team and celebrates revealing SENSUS full potential.

MIND Music Labs (http://www.mindmusiclabs.com), the Italian-Swedish startup that last November presented the world’s first real Smart Guitar at Dublin’s Web Summit, just announced that the business angels already involved in the company renewed their trust in it with a new investment round, of a total value of between 200 000 and 500 000 Euros. Current investors are joined in this round by new business angels from the tech and music world.

Among the tech and music investors that renewed their trust in MIND Music Labs are Jacob Key, former VP of Digital Strategy Europe for Warner Music; Ludvig Linge, co-founder of The Astonishing Tribe, acquired by BlackBerry in 2010; Per Brilioth, CEO of Vostok New Ventures LTD, and Marcelo Benitez, founder of Proaltus Capital Partners S.L. In this new round, they were joined by Mats Georgson, former Global Brand Director for Ericsson and founder of the Bluetooth brand. Another new important member joining MIND’s team as technical advisor is Thomas Nordegg, one of the top guitar techs in the music world, already consultant for Frank Zappa, Duran Duran, Toto, and for the past 25 years, for the guitar legend Steve Vai.

Together with this announcement, MIND Music Labs also released the first video of a full-fledged SENSUS Smart Guitar performance. The video reveals the expressive potential of the instrument, which allows guitar players to use infinite modulations and effects, switching between electro-acoustic and electronic sounds in real time and in a natural way, without the help of any accessory or computer. The music in the video is produced and performed live by Valerio Fuiano, professional guitar player and music producer.

VIDEO URL: https://youtu.be/fqzEQnsSIoY 

“The trust of our investors and of living legends from the tech and music world is a clear sign that the direction MIND has taken is the right one to bring musical instruments to the next step of their evolution”, says MIND’s founder Michele Benincaso.

About SENSUS Smart Guitar:

SENSUS is at the same time a guitar, a 360° wireless music system and a smart IoT device. It allows players to add infinite modulations and effects to their music, stream and play directly with their favorite songs, jam with friends at a distance and share their performances on the most popular social networks. SENSUS was developed from an idea of Michele Benincaso, an Italian Maestro from Cremona’s Antonio Stradivari School, with the help of Italian scientists and artists. Among them are Carlo Fischione, Professor in IoT technologies currently affiliated with MIT and Harvard, Luca Turchet, an expert in Electronic Music and Human-Computer Interaction and Stefano Zambon, embedded systems designer with a broad experience in digital musical instruments.

For pictures and videos of SENSUS Smart Guitar: http://www.mindmusiclabs.com/press/