Lifestyle brand Sudio secures 1.5M SEK for international expansion

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The Swedish earphone company Sudio has raised 1.5 M SEK from current shareholders and Bronx Invest to strengthen marketing across the Asian market, develop new products and expand distribution channels.

The investment is the result of a process that started at STING Demo Day in January 2015, when Sudio and seven other Internet startups graduated from STING’s accelerator program. The Sudio team, consisting of founders Johan Gawell, Carl Sundqvist and Jonas Wistrand, impressed Martin Cullberg of Bronx Invest when they presented their product at the program finale a couple of months ago.

– We believe that Sudio’s elegant approach on the earphone market is spot on. Their strong team has proven their concept toward distributors and consumers in Asia and we are now looking forward to Sudio expanding to other countries, says Martin Cullberg at Bronx Invest AB.

Bronx Invest has extensive retail expertise and connections, and has previously invested in three other startup companies.

Sudio’s two earphone lines – KLANG and TVÅ – are sold out on 10 markets. The products are distributed across Europe, with Switzerland and Russia recently added to the list, as well as Asia. The team has expanded with two talents who will focus on marketing toward Asia, while the founders currently focus on the European market, on developing new products and expanding distribution channels.

– It is extremely fun to see that our elegant concept is being well received, both by distributors and consumers. Now we aim to grow fast in the coming years, says Johan Gawell, co-founder and CEO at Sudio.

Sudio makes preppy, elegant earphones with Swedish design. The three co-founders Johan, Carl and Jonas wanted to create a brand different from the current hip hop and street-inspired ones, offering a superior product and where the consumer not only pays for the brand. They took inspiration from clothing brands such as Ralph Lauren and GANT and the result spells Sudio.

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