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TEAM

Stina Lundgren Högbom

Stina is our Interim Community, Partnership and Investor Relations Manager

Stina has extensive experience working with startups, especially in the Sportstech area.

Previously…

Among many other things, Stina has been the Program Manager of SPIN, a SportsTech accelerator, with the overarching goal of personal and societal sustainability. She has also had different roles supporting startups at KTH innovation and she is one of the authors of the report “Swedish SportsTech, Top Three in Europe” published by Entreprenöskapsforum in 2021.

Stina holds a PhD from Karolinska Institute in the field of Medical Biochemistry.

10 quick questions

Training: any sport but mostly running, strength training
Travels to: Maui, Palo Alto or Italy
Startup I wish I would have been part of: Cake
Other professions I’ve had: sports coach, lab assistant, research coordinator 
Would love to meet: Per Albin Hansson
Is excited about: When you hear that something you helped some one with really pushed them in a good direction
Listens to: Virginia to Vegas, Elle King
Learning now: All the great workshops that the Sting startups get to listen in on
Makes me angry: War
Likes: Nature, Sun, sweets and “fika” in all it’s different forms
Can: Listen

The team

TEAM

Magnus Rehn

Magnus coaches Sustaintech startups.

Contact
magnus.rehn@sting.co
070-512 05 48
LinkedIn

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Magnus brings more than 15 years of experience in the sustainability field through coaching approximately 40 start-ups. He has previously been a co-founder and CEO for TagMaster AB, a global company working with RFID technology. Prior to this, he has worked in various roles in marketing and sales, as CEO in many companies, in industries such as banking technology, telecommunications, factory automation, technology trading, security, and software. He has extensive experience in doing business in Europe, North America, and Asia, specifically China, India, and Japan.

Key skills

Magnus can initiate and carry out business development based on new concepts and generate international business to create growth. He has considerable experience in doing business in the B2B segment from ten different industry verticals.

Driving forces

”As a business coach it is very stimulating to share my experiences and through active coaching make it possible for both individuals and businesses to take off. My driving force is, starting from ideas, to create commitment and execute on the ideas and to finally see so much more than initially thought is possible through smart and hard work.”

Boards

Reliefed AB, iPercept AB, Orexplore AB, Building Global Innovators SA et al.

10 quick questions

Hobbies: slalom skiing, diving, archipelago
Training: running, strength training, tennis
Listens to: Laleh
Reads: biographies, detective novels, management books
Travels to: new countries, my daughters, ski slopes, diving spots
Other job I’ve had: car transporter
Knows: that nothing is impossible
Does not know: see above
Likes: working, cooking, meeting new people, having an audience
Wants: to have time for everything

The team

TEAM

Raoul Stubbe

Raoul coaches deeptech companies.

Contact
raoul.stubbe@sting.co
070-655 27 74
LinkedIn

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Raoul started Proximion Fiber Optics and built a venture capital-financed export company, which today has 90 employees. Previously, he worked at the research institute ACREO doing research on a contract basis for Swedish industry.  He has researched and taken his Doctor’s degree in fiber optics, providing him with excellent insight into the everyday concerns of universities and researchers. 

Key skills

”I normally joke that my key competency is being broad – I’m not the best in the world at anything, but I’m good at most things. If I were to underline anything though, it would be my ability to evaluate the scalability of new technologies and their commercial potential.”

Driving forces

”I have many driving forces that, when I have a good day, pass the baton between themselves. For example, I get excited by people who want to change the world in a positive way. I love learning new things and get extra-involved when I also get to take part in the creative, innovative process.”

Boards

Scint-X AB, Hök Instruments AB

10 quick questions

Hobby: anything that takes me out into nature
Listens to: my wife
Watches: no, would rather take part
Plays: synthesiser
Reads: mainly non-fiction
Travels to: exotic places
Other job I’ve had: salesman for brain surgery equipment
Inspired by: Leonardo da Vinci
Likes: exciting people who want to make the world a better, more beautiful and fun place
Don’t like: prejudice – nerds are often my heroes

The team

TEAM

Peo Nilsson

Peo coaches startups in the software/services, e-commerce and marketplace areas.

Contact
peo.nilsson@sting.co
070-810 37 00
LinkedIn

Peo is co-founder of Booli.se. He has been CEO of Pacer, which was acquired by the French company Valtech, and Industrimedia whose business was acquired by the Danish Aller group. Peo has long experience of sourcing financing both from private investors and venture capital companies. He has also worked in the venture capital industry at CapMan and in media groups such as Bonnier and Aller. 

Key skills

”My work has primarily focused on sales, marketing, building teams and recruitment, and corporate transactions/ capitalisation. I have coached teams and corporate management in companies from pure play startups to businesses with a turnover of 350 million SEK. I have also worked with tthe internationalisation of companies in the Nordic area, France, USA, Germany and Russia.”

Driving forces

”I think it is fabulously fun to build businesses. Throughout the years I have had a lot of experiences and learnings – from successes and mistakes. Being able to use those experiences in a board and coach role is extremely rewarding. And to furthermore get the chance to learn new things along the way is perhaps what drives me most.”

The team

TEAM

Julia Hallin

Julia is our Head of Marketing & Communication.

Contact
julia.hallin@sting.co
+46766450937
LinkedIn

Julia has 15 years’ experience marketing startups and scaleups from Sweden to Silicon Valley. She is especially excited about digital, inbound, and content marketing, growth strategies, and storytelling.

Julia holds a Master of Science in Marketing and Economics from Stockholm University, Lund University, and Melbourne University.

10 quick questions

Hobbies: Dancing, climbing, skiing, arguing with my three-legged cat
Listens to: Podcasts
Travels to: The north
Training: Running and gymnastics
Dreams of: Peace 🕊 and high mountains
Plays: The piano and PS4
Makes me angry: Thinking about how unfair the world is
Other jobs I’ve had: 100 different types of restaurant and bar jobs
Would never: Go to the moon
Trying to learn: To surf

The team

TEAM

Gustav Dalén

Gustav is our Talent Acquisition Specialist.

Gustav helps Sting companies expand their teams and hire top talent. Besides his work, he loves meeting new people, cooking while listening to music, and learning about new innovations. 

Key skills

As a Talent Acquisition Specialist, my focus is helping startups and candidates find a good match and making sure I please both worlds. My biggest interests are personality psychology, solving problems and reaching set goals.

Driving forces

I´ve always been interested in learning new perspectives and ideas. Working in a fast-moving environment with driven people and being able to contextualize their dream company is what really motivates me.

The team

TEAM

Göran Svanberg

Göran is head of back office, finance and internal controlling.

Contact
goran.svanberg@sting.co
073-088 40 38
LinkedIn

Göran has many years’ experience as CFO, both in Swedish and international organisations, as well as from being a self-employed entrepreneur.

The team

TEAM

Violet Parduzi

Violet is our Office Manager and Event Coordinator

Violet Parduzi, Sting

Contact
violet.parduzi@sting.co
+46 722233448
LinkedIn

Violet brings her calmness, hospitality, creativity, and support skills to the Office Manager/Event Coordinator role. 

Previously…

Violet grew up in Gothenburg, Sweden. At age 20 she started traveling on her own and has lived in Chicago, Miami, Barcelona, Cancun, Oxford, London, and now Stockholm.

Violet received a BA in International Hospitality Management from Oxford Brooks University, with a focus on events, customer service, administration, and marketing. 

10 quick questions

Hobbies: Dancing, CrossFit, handstands, yoga, meditation, and riding my longboard
Travels to: Where there is sunshine and a beach
Knows: How to live in the present.
Would love to meet: Joan of Arc, Rosa Parks, or Frida Kahlo
Thinks about: How the world would look like if it was run by women
Listens to: House, electronic and old school music 
Is excited about: Summer 
Reads: Self-learning
Watches: Watching crime series or documentaries
Learning now: Handstands, reading tarot cards, astrology, how to surf skate, and roller skate
Makes me angry: Injustice, bullying, and selfish people
Likes: fashion, music, meeting people, traveling, and creating

The team

TEAM

Anurag Choudhary

Anurag is our Learning & Development Project Manager

Anurag is passionate about learning design and digital transformation. He has over nine years of experience in working across edtech companies, startups, and academia.

Previously…

Anurag worked towards developing and implementing comprehensive technology integration and digital transformation programmes in international schools.

Before that, he managed the Nordic chapter of TiE (The Indus Entrepreneurs), a global network of tech entrepreneurs and investors initiating projects to improve equality and diversity in the tech startup ecosystem.

10 quick questions… 

  1. Training: Anything from LES MILLS™
  2. Favourite places to visit: Gotland and Bavaria
  3. The startup I wish I had been part of: Neo4j
  4. Other professions I have had: Meditation-facilitator, maths teacher
  5. Knows: Indian classical music and plays the flute
  6. Would love to meet: Ada Lovelace, Albert Einstein, and Tagore
  7. Is excited about: The technologies that will bring cleaner energy
  8. Listens to: Podcasts, classical, house
  9. Likes: Fika
  10. Watches: Comedians in Cars Getting Coffee

The team

TEAM

Henna Keränen (on maternity leave)

Henna is our head of strategic partnerships and community.

Contact
henna.keranen@sting.co
070-233 37 53
LinkedIn

Henna works to strengthen Sting’s offer and brand by building smart partnerships. She also builds our community and scouts new potential startups to join Sting. She loves networking and creating value-based collaborations.

Previously…

Henna comes from Helsinki, Finland. Her last position was at Sitra, the Finnish Innovation Fund, where she worked as a specialist of New Working Life and Sustainable Economy. Her focus areas included themes considering the future of work, 21st century skills, impact investing and public affairs. She also has experience from organizing and hosting events, as well as public speaking. In addition, she has worked with startup competitions and Sitra’s strategic partnerships.

What Henna can help you with:

If you have questions about how Sting works, Startup Climate Action, Swedish Startup Ecosystem, want to become a partner or a new Sting company – Henna is the go-to-person. She also knows a lot about building partnerships and communications/marketing strategies, and loves to brainstorm how to get your message out. Henna keeps herself actively up to date on news, trends and innovations shaping the startup ecosystem, and she is the person who you can find often from different startup events.

10 quick questions

Training: Tennis, running, Be.Core and more. Brain-training with Mendi!
Travel to: The Finnish Archipelago
Startup I wished I had been a part of: Spotify
Other profession I’ve had: Les Mills Instructor
Knows: I’m a classical generalist so a bit about everything 🙂
Likes: To be of part of creating something new
Would love to meet: Obamas
Thinks about: How to spark hidden potential
Listens to: Audio books, news and Scandi-pop
Is excited about: Startup Climate Action

The team