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TEAM

Pär Hedberg

Pär is the founder and CEO of Sting. He also coaches deeptech and sustaintech companies.

Contact
par.hedberg@sting.co
070-855 03 18
LinkedIn

Since 1998, Pär has worked with developing new technology-based export companies in everything from financing and production to building up businesses in other countries, primarily Russia. Pär has worked as CEO in a number of small and medium-sized technology companies and has experience from production of electronics, logistics and as head of quality. 

Key skills

Pär has long experience from operations, both in depth and breadth and from building up export-based companies, leaving him comfortable in all coaching situations. He solves problems creatively and has a large network in most areas.

Driving forces

”I have made lots of mistakes myself previously and think it is time to share these experiences. I like to create and build, and achieving results is one of my strongest driving forces. I also think it’s incredibly rewarding when new innovators and entrepreneurs succeed as I have something of a competitive streak myself.”

Boards

Swedish Venture Capital Association, SUP46 AB, Cathprint Catheter AB, Kista Science City AB

10 quick questions

Hobbies: cooking, old wooden boat
Training: running
Best achievement: Swedish champion in freestyle (1978)
Listens to: Sting
Watches: theatre and opera, House of Cards
Has traveled to: Bhutan
Knows: how to get a lot done
Likes: creating
Doesn’t like: when the level of ambition is too low
Refuses: to give up

The team

TEAM

Maria Ljungberg

Maria is CEO of Propel Capital and Director of Investor Relations.

Contact
maria.ljungberg@sting.co
070-836 22 31
LinkedIn

Maria has extensive experience from work with startups, primarily in the finance, recruitment and communication areas. She shares her time between managing the Propel Capital portfolio and building our investor network.

Previously…

Maria joined Sting from the Swedish Venture Capital Association where she was heading the business angels section for two years. From 2000 to 2005 she worked at the buyout firm Industri Kapital (today IK Investment Partners).

Maria holds a Masters in Economics from Uppsala University.

10 quick questions

When not working: I love to spend time with my family
Training: running, cross-country and downhill skiing
Travels to: the Alpes, Umbria
Dream startup to have been in: Google
Has: completed the Swedish classic set of sports events
Likes: entrepreneurs and great visions
Does not like: narrow-minded people
Wants to: contribute to the growth of more fantastic companies
Knows: how to enjoy life

The team

TEAM

Karin Ruiz

Karin coaches sustaintech and deeptech startups.

Contact
karin.ruiz@sting.co
070-645 78 04
LinkedIn

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For 20+ years, she has worked in international business development, marketing and sales in both startups, multinational corporations and government agencies. Karin’s broad industry background covers health and medical services, Internet/media, ICT, WASH and Food, and the companies Capio and Tetra Pak. During more than five years, Karin was CEO of Peepoople, which gave her valuable experience in BoP markets, social entrepreneurship and expansion in developing countries.

Key skills

“My long experience in international business development with a focus on Asia and Africa combined with social and sustainable entrepreneurship is probably what stands out the most. I have an ability to see possibilities in everything, putting the customer’s needs in focus and come up with new creative ideas and solutions. Over the years, I have also learned a lot about raising capital in various forms.”

Driving forces

“I think it’s a lot of fun to build companies and develop new business opportunities and am driven by the opportunity to contribute to a better and more just world. I like challenges, and through hard work achieve results and make a difference are strong driving forces for me. As a business coach, it is extremely inspiring to work with great entrepreneurs, and with my experience and commitment contribute to their success, while learning a lot along the way.”

10 quick questions

Hobbies: the archipelago, skiing and all kinds of outdoor activities
Workout: running and cycling
Listens to: my children, P1, TED Talks, Spotify
Reads: biographies, social literature and management books
Travels to: the Alps, mountains, wine tours, Chile
Likes: adventure, travel, positive people who want to make the world better
Do not like: to get up early, indifference, to give up
Can: make pottery and sew
Makes me angry: injustice, xenophobia, when my boat malfunctions
Role model: Nelson Mandela

The team

TEAM

Magnus Rehn

Magnus coaches sustaintech startups.

Contact
magnus.rehn@sting.co
070-512 05 48
LinkedIn

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Magnus has been Co-founder and CEO for TagMaster AB, a global company working with RFID technology. Prior to this he has worked in various roles in marketing and sales, as CEO in many companies, in industries such as banking technology, telecommunications, factory automation, trading, security and software. He has extensive experience from doing business in Europe, North America and Asia, specifically China, India and Japan.

Key skills

Magnus can initiate and carry out business development based on new concepts and generate international business to create growth. He has considerable experience from doing business in the B2B segment from ten different industries.

Driving forces

”As a business coach it is very stimulating to share my experiences and through active coaching make it possible for both individuals and businesses to take off. My driving force is, starting from ideas, to create commitment and execute on the ideas and to finally see so much more than initially thought through a platform of hard work.”

Boards

Reliefed AB, Orexplore AB, Building Global Innovators SA et al.

10 quick questions

Hobbies: slalom skiing, diving, archipelago
Training: running, strength training, tennis
Listens to: Laleh
Reads: biographies, detective novels, management books
Travels to: new countries, my daughters, ski slopes, diving spots
Other job I’ve had: car transporter
Knows: that nothing is impossible
Does not know: see above
Likes: working, cooking, meeting new people, having an audience
Wants: to have time for everything

The team

TEAM

Fredrik Rosengren

Fredrik coaches SaaS and software/services companies.

Contact
fredrik.rosengren@sting.co
070-881 39 95
LinkedIn

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Fredrik has a background as one of the founders of Contur Software, an IT product company in life sciences that operates in an international market (Europe, USA and Asia). In 2011, the company was sold to Nasdaq-listed Accelrys, which is now part of Dassault Systèmes, Europe’s second-largest IT company. Fredrik is currently active in a number of IT companies.

10 quick questions

Is: positive
Hobbies: many, but mainly skiing and boating
Travels to: the mountains, the Alps and the Stockholm archipelago
Refuses: rarely
Can: juggle
Can not: walk the rope
Likes: coffee and burgers
Allergic to: seafood and nuts
Must: get creative
Wants: to go more off-piste

The team

TEAM

Olof Berglund

Olof coaches healthtech companies.

Contact
olof.berglund@sting.co
070-635 98 15
LinkedIn

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Olof has worked for 20+ years in the pharmaceutical and medtech industries, including Abbott Laboratories and Glaxo Wellcome. He has worked in various roles in both startups and large multinational companies. He has built up a number of new innovative companies from start and carried out many launches, both nationally and internationally.

Key skills

Olof has worked with marketing and sales of medicines and medtech products for over 20 years and has worked in both startups and large multinational companies.

Driving forces

”It’s fantastic to be a part of building up a company from the ground up which makes its money on its own innovations. Sales and marketing, both of which I love, are about influencing people, and it is an enormously positive experience to influence people into buying a product. By using the right mix of marketing and sales tools in combination with training most people can achieve success. I want to share my experiences so that you can succeed from the beginning.”

Boards

Chundsell Medicals AB, Antrad AB, Encare AB, Bioservo Technologies AB

10 quick questions

Hobbies: downhill and cross-country skiing, long-distance ice-skating, golf
Training: SATS
Listens to: all kinds of pop on Spotify (loves ABBA)
Travels to: Bodrum, Turkey
Dream startup to have been in: Virgin Galactic
Inspired by: John Cleese
Knows how to: sing karaoke
Doesn’t know how to: lose
Likes: speed
Doesn’t like: losing!

The team

TEAM

Jonas Lindqvist

Jonas coaches gaming and deeptech companies.

Contact
jonas.lindqvist@sting.co
070-350 49 69
LinkedIn

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Jonas has founded and developed companies within computer games, civilian drones, 3D technology, visualization and Internet of things. Within computer games, he was CEO of the games studio Fabrication Games, which was sold to King.com and Meqon Research, which, after the sale to AGEIA Technologies, now is part of Nvidia’s PhysX physics simulation. He has worked in roles as CEO, product manager, and business development and sales manager, and has experience in doing business mainly in Europe, North America, Middle East and Asia.

Key skills

Jonas has the ability to transform ideas into growth companies. He has a broad technology expertise and good leadership qualities that inspire people. In 2007-2010 , he was a resident of San Francisco, and possesses a large international business network with both investment and industry expertise.

10 quick questions

Is: an animal lover
Hobbies: drones, outdoor and garden chores at the country house
Travels to: Gotland, San Francisco, Åre and new destinations
Refuses: rarely
Can: stand on my head
Can not: stop being curious
Likes: new ideas
Allergic to: unnecessary rules
Must: find a solution
Wants to: build a house

The team

TEAM

Johanna Wollert Melin

Johanna coaches healthtech companies.

Contact
johanna.wollert@sting.co
070-234 60 41
LinkedIn

Johanna is the founder and board member of Trice Imaging, a global leader in cloud-based medical imaging. She is also an active investor.

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The team

TEAM

Krim Talia

Krim coaches companies within healthtech and deeptech.

Contact
krim.talia@sting.co
070-973 26 65
LinkedIn

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He is a serial entrepreneur and co-founder of several successful companies in multiple industries, including Nanologica AB (publ. listed), Exeger AB, Depalma Work Wear, and Zibetto Espresso Bars Inc. in NYC. He is also the founder and sole owner of 3TInvest, one of Sweden’s most active seed round investors.

Krim holds a Phd from the Stockholm School of Economics. After finishing his PhD, he held the position of Postdoctoral Fellow at the Department of Economics at Harvard University. He has also served as Vice President Health and Life Science at RISE – Research Institutes of Sweden. He has also completed the Impact Investing Program at Oxford University.

Key skills

Krim brings expertise in the health and life science areas as well as in deeptech. He has extensive experience from startup financing, negotiations and dealmaking. “I have a decent eye for spotting talent and business potential, and a black belt in dreaming big.”

“I learnt a lot about the challenges involved in building a research-based materials company as the CEO of Nanologica for seven years. Navigating uncertainty and exploring a large and undefined space of potential application areas in several sectors, Nanologica later gave birth to spin outs in different industries, such as pharmaceutical development, solar cells and medtech.”

Driving forces

Money, Meaning and Mastery. I want to make money, I want to do meaningful things that impact society and people in a positive way, and I want to be good at it and do a great job.!

Boards

Werlabs, Mindler, Bonnier Healthcare, Changers Hub, and many more.

10 quick questions

Hobbies: Brazilian Jiu Jitsu and meditation
Listens to: Sam Harris
Reads: Consolations by David Whyte
Travels to: Gotland
Biggest achievement: still curious
Biggest secret: still clueless
Dreams of: the future
Would have loved to have started: Earlier
Other job I’ve had: Fire eater
Would never: …

The team

TEAM

Cecilia Bratt

Cecilia is an expert in B2B, SaaS and marketing, and coaches SaaS and software/services startups.

Contact
LinkedIn

Since 2008, she has worked with several fast-growing startups and gets excited about the potential of new technologies and enjoys being part of businesses that bring them to life.

Interests: B2B SaaS, sustainability and circularity, the future of tech, web3 and blockchain.

Specialties: Communications | Inbound marketing | Lead generation | B2B SaaS | Content marketing | Workshop facilitation | Leadership development | Business coaching | Customer centricity

The team