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NEWS April 7, 2020

Datia wants to help private individuals invest sustainably

Today, Datia is launched, the app that wants to help private individuals invest sustainably. “Sustainability and returns need not be opposites,” says Juan Manuel Serruya, co-founder and CEO of Datia.

Manne Larsson och Juan Manuel Serruya, founders of Datia

A study from the World Nature Fund shows that Swedish equity funds have invested over SEK 37 billion in the 200 companies with the highest carbon dioxide emissions in the world, and 70 percent of the equity funds invest in oil and coal companies.

– Most small-scale savers have no idea what kind of company their money is being invested in. Many make an effort to change to a more sustainable lifestyle, but savings are often forgotten. Placing your money in sustainable alternatives is one of the most powerful choices you can make to reduce your climate footprint, says Manne Larsson, co-founder and COO of Datia.

With the help of Datia, individuals can easily see how their shares and funds affect the environment through parameters such as carbon dioxide emissions, water use and waste. Users can also see how their savings affect society through information about, for example, gender equality, working conditions and compliance with human rights.

– 80 percent of all Swedes own funds in addition to their premium pension. Today, it is incredibly complex and difficult to understand how we choose to place our savings money on society and the planet. We want to make it easy for everyone to make financially wise decisions without having to tamper with their values, says Manne Larsson.

Behind the service are Manne Larsson and Juan Manuel Serruya. Manne previously worked as an investor at EQT Ventures and Juan most recently came from Spotify, where he was an engineering manager at the New York office.

– A common misunderstanding is that returns and sustainability are opposites, so it doesn’t have to be. There are several studies that show that companies that outperform in sustainability also perform better financially, says Juan Manuel Serruya, co-founder and CEO of Datia.

About Datia
Datia helps you invest sustainably and in line with your values. With the Datia app you can easily see how equities and funds affect the environment and society through parameters such as carbon dioxide emissions, water use and gender equality. Datia helps you find investment opportunities that have a positive impact on the world.

More about Datia: www.datia.app