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Paradise is a place for everyone who cares about what we eat.

Incubate 2020

At, you as a member will be able to buy healthy and sustainable food at Sweden’s best prices. We buy directly from the manufacturer without intermediaries so you can shop at great discounts! We only select the best products from manufacturers we know so that you can always be confident with your choices.

Do you also want to join us?

Become one of the chosen few and be challenged to grow faster with support from some of Sweden’s leading entrepreneurs and former venture capitalists.