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Business development

Sting’s coaches work closely with you and your team every week and challenge you on all critical activities within your startup.

Here is a selection of the topics your coaches help you to address.

Business Development

  • Value Proposition
  • Product-market-price fit
  • Customer Segmentation
  • Pricing Model
  • Customer Relationships and Retention

Product development

  • Feature planning
  • Development
  • Testing

Key metrics and KPIs

  • Determining KPIs
  • Identifying key metrics
  • Setting goals and milestones

Sales and marketing

  • Go-to-market strategy
  • Conversion optimization
  • Advertising campaigns

Sales Training

Everyone can sell! What distinguishes a talented salesperson from a mediocre is that the talented spend less time from start to close. With Sting’s help, you will be able to come to a close faster and thus close more sales per week/month/year and generate much more revenue. Here are topics from the course content:

  • The secret to successful sales
  • From marketing strategy to sales
  • LEADS management
  • The sales funnel
  • Meeting with customers – this is how you do it
  • Sales skills and closing
  • Sell more to existing customers

Process & Structure

  • Efficiency
  • Legal requirements
  • Founders agreement
  • Bookkeeping

IPR strategy

  • Guidelines for creating intellectual property
  • Competitive advantage and barriers to entry
  • Third-party interaction
  • Audit of intellectual property
  • What innovations can you apply for a patent for?
  • How should you use your other intellectual property rights?
  • What protection does your trademark need?
  • Should you apply for design protection for any products?
  • What markets do we need to protect: Sweden, EU or perhaps a global protection?
  • How do we defend our copyrights?