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NEWS October 8, 2021

Esgaia launches sustainable investment platform backed by Wellstreet fund

Fintech startup Esgaia has launched its platform for sustainable investments and big investors in Sweden, Norway and the UK are jumping on it.

Esgaia’s founders (from left to right) Simon Kristiansson, Anton Ljung and Frida Femling .

Fintech startup Esgaia has launched its platform for sustainable investments and large institutional investors in Sweden, Norway and in the UK are already using it. Wellstreet’s fintech fund is now investing in the company.  

Sustainability is one of the highest priorities for institutional investors. The majority of all financial products will focus on sustainability in 2022, and 8 out of ten investors plan to invest solely in ESG products the same year. ESG stands for environmental, social and governance, and is synonymous with sustainability in many cases. The fastest-growing strategy within ESG is active ownership, which is the use of ownership to influence a portfolio company’s operations and behavior. 

Esgaia has built a platform to help investors consider and mitigate sustainability risks in portfolio companies. Esgaia lowers the barriers for active ownership through automated processes that enable easier collaboration and increased transparency between stakeholders. This allows more capital to drive change in companies that need to be restructured, which is a critical component to achieving global sustainable transformation. 

The company was founded by Anton Ljung, Frida Femling and Simon Kristiansson. Anton has a background in fund management and sustainable investments, Frida possesses expertise in computer engineering and has experience from previous entrepreneurial endeavors, and Simon specializes in IT architecture and web development. 

Esgaia has developed its platform together with some of the largest institutional investors in Sweden. Last year, the platform was in beta under the name “Acty”, and investors with over EUR 235 million in assets under management (AUM) have already signed up to the platform. Clients include Storebrand Asset Management and Länsförsäkringar, among others. 

The platform is now available globally, and to scale up and accelerate Esgaia’s development, the venture capitalist, Wellstreet, has invested. Esgaia will be the first investment in Wellstreet Fintech Fund I. 

“It is inspiring to work with institutional investors who are leading the way in this area. With the right tools and strategies, they have tremendous potential to make a difference. We are delighted to have Wellstreet on board on this journey to become the market-leading active ownership platform,” says Anton Ljung, co-founder and CEO of Esgaia. 

“Like many others, I invest in funds for the short and long term. For me, it’s important that the funds I invest in perform as well as possible without compromising sustainability. Here is where I see Esgaia doing something meaningful, which they have proven by establishing their platform with credible fund companies in a short period. Esgaia is built for the global market and I look forward to launching this platform internationally with the team,” says Armando Coppola, Partner and Fund Manager at Wellstreet. 

For more information, please contact: 

Anton Ljung, founder and CEO of Esgaia, +46 70 998 02 33, 

About Esgaia

Esgaia was founded in September 2020 and is a Swedish software company focused on simplifying the process of active ownership. Our team is passionate about ESG issues and we believe that sustainable investment practices are the key to growth, profitability and a better future. Our vision is to become the global standard for active ownership. 

NEWS October 4, 2021

Flox acquires FlyPulse’s drone fleet software

New Sting company Flox Robotics has acquired a new drone fleet software stack to help them successfully manage human-wildlife conflict.

Flox Robotics, a startup that provides artificial intelligence equipped autonomous drones that help protect cultivated fields from wildlife, has reached another critical technology milestone with the acquisition of Fly CC 3.0 – a drone fleet software stack previously belonging to FlyPulse AB. This puts Flox firmly on track to launch its autonomous drone solution on the market this autumn.

“This acquisition allows Flox to cut down our software development time significantly, building on top of the work that FlyPulse started in 2017. This enables us to tick the box on important legal prerequisites needed to scale up,” said Sara Nozkova, CEO of Flox.

“Upon reaching the final stage of development, Flox will be able to operate multiple, automated and beyond visual line of sight (BVLOS) drone fleets simultaneously at different farms and fields, empowering us to ramp up our capability and meet the increasing demands from our expanding customer base,” she adds.

For the past three years Fly CC 3.0 was part of FlyPulse AB, one of the first drone fleet companies in the world. The company was declared bankrupt earlier in 2021. Fly CC 3.0 has been applied in a diverse set of use cases such as airport surveillance and flying defibrillators, both in Sweden and Africa. Through the addition of this software, Flox will benefit from added security to safely monitor drones remotely, which provides a legal advantage when gaining BVLOS flight permissions in Europe and the US.

Founded in Stockholm in December 2020, Flox – which is a spinout from KTH Royal Institute of Technology) – is the first in the world to successfully test its autonomous drone solution for wildlife management at six fields, and is now readying itself for official market introduction this Autumn with chosen early adopters (farmers and landowners) in Sweden and the US.

The agriculture industry has taken a keen interest in drone solutions for precision farming and crop protection from wildlife, with some analysts predicting the agriculture drone market to grow 30% annually until 2026, expanding its share to 15% of the booming GBP 30 billion global drone market in 2026. Flox’s solution is currently being tested by the Swedish and Norwegian rail companies in collaboration with the Swedish University of Agricultural Sciences to prevent collisions between trians and wildlife.

About Flox AB

Flox AB is a Stockholm-based startup with a vision to reimagine coexistence with wildlife. The company was founded in December 2020 with the aim to offer affordable tailor-made services provided by autonomous drones to protect crops from wildlife-related damages while also protecting wildlife from adverse collateral damages from the agricultural industry.

For inquiries, please contact Sara Nozkova (CEO & Co-founder) at or visit our website at

Deeptech September 30, 2021

Building a deeptech startup: lessons from the trenches and Hofstadter’s law

Building a deeptech startup takes serious mettle. Here, Sting deeptech coach Raoul Stubbe shares his lessons learned and advice for people looking to commercialize advanced, cutting-edge technology.

What’s a deeptech startup in the first place, you might ask? Since this is the first part in a series of deeptech articles, here’s my own short and oversimplified definition:

A deeptech startup is a company that brings to market a superior solution, product, platform or service that’s 10x more effective than existing solutions. It must also solve an important SDG-related problem with novel, truly hard to copy, technology.

If you can tick that box, get in touch btw – I’d love to hear about it! So how is this different from building just any tech startup? Are there any special challenges for deeptech startups? You bet there is.

The important thing here is that the factor “10x superior” is enabled by a technological breakthrough. The factor 10x could in fact be 1.1x – as long as that’s enough to disrupt your target industry.

It’s already very hard to accomplish a technological breakthrough, of course, but using a technological breakthrough to sustainably create significant value for a large crowd of customers is typically much, much harder. This is also the reason for the 10x. If the technology doesn’t make a hell of a difference for the customer, then don’t even bother to build a startup around it.

What are the challenges then?

There are many, but the one I would like to highlight here is time.

Yes, time as in years, sometimes even decades.

If you are a tech nerd like me and born in the previous millennium, you may have read the book Gödel, Echer, Bach, by Douglas Hofstadter. One of my favorite passages from the book is the one about Hofstadter’s law which says: “Everything takes longer than you think – even if you take Hofstadter’s law into consideration”.  

Yes, it’s worth a laugh, but when you’re building a deeptech startup, more often than not, this “law” feels like an understatement.

And it’s not just caused by all the hardships and negative surprises in product development and scaling your production, it’s also the time it takes to get your first customer to make the leap of faith to say yes.

Being the first customer to integrate an unproven, albeit 10x superior, and probably mission-critical component into their own offer takes a lot of guts.

This first, and super important step (especially when it comes to funding) takes much longer than your most pessimistic logical mind can imagine.  

Regardless of your superior specs, you’re always selling to a human in the end and earning her trust in this new crazy thing takes 10x the number of meetings, 10x the amount of testing, and 10x the amount of legal loops to jump through. So long before you get there, your team, your investors and your customer champions lose faith in you.

Giving up, are you?

Despite this, there are actually deep tech startups that succeed. So, what are the tricks that make the journey smoother, shorter and increase your chances of success?

  • Manage the expectations

Sure, you are 200 percent convinced that your product and your business model is a total no brainer for the customer, and that if you build it they will come. That actually happens now and then in our universe, but on earth it almost never happens.

Instead, you better leave your ego at home and bring your most pessimistic glasses when you make your plans forward. Assume, in every step of your development, financing and go to market plans, that Murphy and Hofstadter are on the same team, and that team unfortunately isn’t your team.

Then multiply that estimate with a factor of pi every time. Now, maybe, you have something realistic. And the good news is that every time Murphy and Hofstadter happen to be busy elsewhere, you come with a positive surprise. If you have something as great as you say, i.e. 10x superior, the time required will probably be worthwhile for you and your stakeholders, anyway. Now coming from an underdog position you can start underselling and overperform.

  • Remember that good enough is actually good enough

Yes, the potential of your technology perhaps allows for something even 50x superior. However, once you get to 10x or perhaps even 2x your offer may be good enough to make your first customers happy anyway. “Best” is often the enemy of good, and there are few things that steal more time than perfectionism.

Also, reality is too complex to just optimize in one dimension only. Very often 10x in one dimension means too late in a market context.

When a market is ready for a technology shift, it will not wait for the best technology, it will go for the one that is available and then shift again only once that technology is obviously obsolete.

  • Stick to the plan…and don’t

Some say that the fastest learner is the one that wins in the end. This is true but only half the truth. Unless you transform your learnings into revisions of plans and actions accordingly, you will neither increase your speed nor shorten the time to success. So, what about your carefully devised plan. Should we just throw it in the bin every time we learn something? Yes, and no! There is an important balance to strike here.

Teams and organizations need plans with goals, milestones, KPIs, and so on. Not only because they perform better but also because most people feel safer when they know what’s expected from them. Many will leave the company if you change plans every week. Hence, you need a leadership and a process that puts every learning into context and determines if the learning really mandates a change of plans. Sometimes it’s many small changes, but once in a while it’s a pivotal change. Most of the time the conclusion will be to stick to the plan.

  • Create a culture of taskforce operations

As I mentioned above, things never go completely according to plan. This is especially true when working with deeptech. Sometimes you even run into adversity so severe that it threatens to send your startup right into the graveyard of great ideas.

If this happens, you need all hands on deck! As a founder or leader you need to embrace the adversity as an opportunity and remind everyone that what doesn’t kill you makes you stronger. In the startup world this is in fact true.

Brainstorm possible solutions or workarounds and design an appropriate taskforce to execute on the best ideas. When you are through the crises, you’ll have a much tighter team and a higher valuation too. Setting up taskforces create the necessary sense-of-urgency and also a feeling that the company acts adamantly whenever hardships arise.

Also, at times, your creative and superbright team comes up with an even better solution than the one you are working on. At least it looks like it at first glance. This is a very dangerous situation that can easily create conflict and divide your team. Again, the solution here is to create a taskforce. Let a handful people prove that the new idea is in fact so much better and easier and faster to implement and that you should replace the old with the new. Otherwise stick to the plan.

Finally, find and engage with champions, EARLY. What we mean by a champion is a person, usually working at your favorite (ideal) customer who’s gladly willing to try out new solutions and, if the trial is reasonably successful, willing to push (yes, they have to push a lot) your solution, product, platform, or service further into the customer’s internal evaluation process.

Unfortunately, deep tech startups often refrain from meeting with potential customers early, either because they are not yet happy themselves with the performance of their product (perfectionism) or because they are afraid of being dismissed as naïve and immature.

This bad strategy (or rather lack of strategy) puts everything back to front. Unless you’ve been the customer yourself, it’s very unlikely that you’ll be able to suss out all the intricacies of the problem, what the problem costs, who owns the problem, what the implications are for the customer’s customer, what the budget is, etc. from the outside.

The devil is really in the details here. Instead, you should hook up with potential customers as early as possible. Try to identify a problem owner that can act as your champion on the inside. Make them your partner in crime. Give them chance to become heroes in their own organization. By having a champion on the inside, you can fine tune your understanding of the problem you’re solving. You’ll get incredibly valuable feedback about what’s missing and what things really matter to the customer. More often than not, you’ll be surprised how much faster you may reach a value proposition that is good enough to make your customer happy.

Imagine just how much time it will save to skip all the features that you where planning to include that turned out to be just nice-to-haves! Not to mention how much time it would have taken to fix it if you missed a must-have.

Should I always work closely with my future customers? There is one exception, but that we’ll dive into that in the next chapter of this series.

In summary: Building a deep tech-based startup takes time, period. By being focused, customer-centric, efficient, happy with good enough, and managing expectations, you can, however, make the journey faster and more likely to end successfully. Bon voyage!

Raoul Stubbe

Raoul coaches deeptech companies.
070-655 27 74

Do you have an early-stage deeptech idea?

Book a free individual coaching session with Raoul now to get feedback on your business idea, test your pitch, or discuss how to solve a challenge that’s keeping you up at night.

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NEWS September 24, 2021

Citationsy raises seed round from ex-Spotify & ex-Truecaller angels

From Stockholm to the world – meet the referencing app making the lives of students around the globe easier.

Johann Gross and Cenk Özbakır, founders of Citationsy.

Sting Accelerate 2021 company Citationsy has raised SEK 1.3 million (GBP 110.000) to continue its international expansion. Citationsy’s mission is to make perfect references possible for all students and to help them become more productive at every stage of their academic work – from research to bibliography generation. The two leading investors behind the deal are Ted Nelson and Juan Manuel Serruya.

Ted Nelson, previously the Chief Commercial Officer at Truecaller, has now invested and helped over fifteen startups take their next steps building their businesses. 

Juan Manuel Serruya, previously Head of Engineering at Spotify, exited after the company went public. He then went on to start his own company Datia and a private investment company that actively invests in early stage startups in the nordics.

“Citationsy is already seeing great organic growth and solving a real problem. I’m looking forward to working with these strong founders in taking the next steps to growing and monetizing Citationsy”, says Ted Nelson

“The Citationsy team managed to build a delightful product that hundreds of thousands love, I am honoured to join their journey and excited to see Johann and Cenk scale up their company”, says Juan Manuel Serruya

While reaching ramen-profitability in May this year, with the investment round the founders aim to double-down on consolidating their tool across desktop and mobile devices as well as web browsers. They have released new Android and iOS apps with the aim to reach a total addressable market of over one billion students who mainly use mobile devices.

What first started as a side project has turned into a tool that today over 340,000 people around the globe use.

“It’s crazy to think that the app I started from my bedroom in Stockholm has helped this many people simplify the most annoying part of academic writing. The next step for Citationsy is to use our position in academia to offer a new solution for personal knowledge organisation for everyone”, says Cenk Özbakır, Citationsy’s Founder

Citationsy started with the simple idea of creating a tool that brings joy to people doing academic work, a tool that they could use with privacy and ease. Moving forward the founders aim to increase their paying customer base and expand their product offering to also bring Citationsy to more customers outside of academia.

About Citationsy

Citationsy is an online referencing tool for people who value simplicity, privacy, and speed. It automates the citation, reference list, and bibliography process in over 9,200 referencing styles including APA, Chicago, DIN, MLA, and Harvard. 

Over 350,000 students, researchers, and scholars from 195 countries use Citationsy to conduct research and generate citations. Citationsy’s mobile apps include a barcode scanner for on-the-go book referencing, and the Citationsy browser extension (Chrome, Firefox, Edge, Safari) enables one-click website citations. 

Citationsy  is the world’s leading, most accurate citation generator and management tool that allows users to cite any source with a click via web platform, mobile app, or browser extension.

Press Contact: 

Johann Gross

NEWS September 15, 2021

Enerpoly raises pre-seed funding to address global battery needs

Enerpoly just raised EUR 410,000 in a new investment round. Now, the startup aims to make battery storage affordable enough to be in every home.

Enerpoly’s founding team (from left to right: Samer Nameer, Mylad Chamoun and Eloisa de Castro.)

This summer, Sting company Enerpoly closed its pre-seed round of EUR 410,000 with select angel investors that have experience building and managing global manufacturing companies and successfully doing business in the battery industry. Sting Holding also participated in the round. The company now has EUR 2.5 million in financing to tackle the lack of sustainable and affordable battery energy storage solutions.

“Since 2019 we’ve been a proud backer of Enerpoly and are very excited about their innovative solution for stationary energy storage. This battery technology will contribute to solving the climate challenge and we feel confident that the great team behind Enerpoly will succeed in this important mission,” says Pär Hedberg, founder and CEO of Sting.

Enerpoly is pioneering rechargeable zinc-ion battery technology made with abundant and inexpensive materials. Renewable power generation is expected to dominate the electricity grid by 2030, and stationary battery storage is needed to ensure the reliability of intermittent solar and wind power. As the high cost of energy storage is the primary barrier to clean energy, Enerpoly’s affordable batteries can drive a transition to the electric grid of the future — one powered by resilient and renewable energy sources.

“Sustainability-focused homeowners have been installing solar panels on their rooftops for decades, but the majority of the energy they produce is sold back to the utility and not used for their home’s energy needs. To solve this problem, many of these savvy homeowners have evaluated installing batteries to store the energy for when it’s needed, but in most cases, the batteries are far too expensive to justify the investment. Enerpoly’s cost-effective technology answers this need. Our batteries can also support the local economy – everything in the technology can be sourced and manufactured in Sweden,” says Eloisa de Castro, CEO.

With the world focused on reducing emissions and waste, Enerpoly is well-positioned to respond t oglobal trends with its sustainable battery innovation. Globally accessible materials reduce supply chain risks and carbon emissions related to transportation. The established recycling infrastructure for alkaline batteries benefits Enerpoly’s technology due to the similar materials used. After recycling, these materials can also be reused in production, contributing to a circular economy.

“Another important feature for homeowners when choosing a battery is safety. Some of the batteries today pose risks if designed or used improperly. In our hunt to solve this problem, we looked at the well-known alkaline battery chemistry. These batteries are safe and have been used in household items, including children’s toys, for over 60 years. However, they are non-rechargeable. Our breakthrough in making this battery chemistry rechargeable has resulted in an energy storage solution that resolves the safety needs of homeowners,” says Dr. Samer Nameer, co-founder and CINO of Enerpoly.

This round of funding will propel Enerpoly to the next stage of development and prepare the technology for residential-scale batteries pilots and other behind-the-meter applications, such as electric vehicle charging infrastructure.

About Enerpoly

Founded in 2018, Enerpoly is a next-generation energy storage technology company pioneering rechargeable zinc-ion battery chemistry. With their groundbreaking zinc-ion batteries, Enerpoly will drive a transition to the electric grid of the future – one powered by resilient and renewable energy that has the flexibility and reliability to support the growth of electric vehicles and offer empowered consumers the chance to support clean energy sources. By designing our batteries with safe and affordable materials that can be sustainably scaled, Enerpoly is building a world where everyone has access to clean energy.

Contact information
Sahitya Yarlagadda,
More about Enerpoly at

NEWS September 14, 2021

Johannas Stadsodlingar secures capital to create scalable circular food solution

Foodtech company Johannas has raised SEK 5 million to design the world’s first living food factory.

Photo: Fredrik Andersson/Wonderwork

Foodtech company Johannas grows and sells locally produced fish, salads and other leafy greens in a circular food production system called aquaponics. The vegetables are grown without pesticides in a mini-ecosystem, where the nutrients come from the fish and naturally occurring bacterial processes.

Johannas also designs and integrates industrially scalable nutrient processes for future data-driven systems that have substantially lower environmental impact and water usage compared to today’s vegetable and fish farms.

Johannas has taken in SEK 5 million SEK in capital to design the first “living food factory” and create a scalable, replicable solution. Well-known entrepreneurs have joined the investment round, such as MatHem’s founders the Kull family, logistics expert and business angel Lars-Göran Ahlberger, and Propel Capital, Sting’s investment vehicle.

“After many visits from head chefs and celebrity cooks, we know that not only do our vegetables taste better, they also stay fresh for longer than other products,” says Anke Johanna van Lenteren, Co-Founder and grower at Johannas.

“As founders of MatHem we are passionate about putting good food on the table. Food production represents 20–30% of global emissions – something which has to change. Johannas grows premium products in a circular food production system, which means minimum resources are used in the full supply chain. We believe this to be the future,” says the Kull family.

“This scalable production facility unlocks great opportunities, particularly when it comes to lowering the environmental impact of transport in an unbroken refrigeration chain” says Lars-Göran Ahlberger.

You can currently find vegetables from Johannas at Stockholm-based restaurants such as Vaxholms Kastell and Steningevik. You can also find Johannas products at local food stores or purchase them directly from Johannas at Rekoringar in Stockholm and Uppsala.

For more information, contact Thomas Bjelkeman on +4670-438 63 55 or visit

NEWS September 13, 2021

Sting and Advanced Blockchain launch first blockchain startup program in the Nordics

The new program provides people working with early-stage ideas, projects and startups in the Web 3.0 space the springboard they need to start making real impact. Application deadline is October 1.

In a new collaboration, Sting and Advanced Blockchain AG have launched a pre-accelerator program for people with early-stage blockchain projects and startups in the Nordics and Estonia.  

The program, which is the first of its kind, aims to provide aspiring blockchain entrepreneurs with the knowledge, experience and capital they need to get their ideas off the ground, and accelerate the arrival of Web 3.0.  

“We’re really proud to have established a partnership with Advanced Blockchain AG, which creates more opportunities for blockchain startups in the Nordics. We see a lot of interesting applications for blockchain technology and many of them could create a significant positive impact on society. By working together, we can provide startups in this space with both valuable skills and capital,” says Pär Hedberg, founder and CEO of Sting.  

The free program, which begins in early October involves a series of hands-on workshops and training sessions that explore key trends in blockchain and give idea owners and founders the business skills they need to spread their technology to a wider audience.  

Ten successful applicants will also receive a grant of up to 25,000 in USD Coin (USDC) from Advanced Blockchain and the chance to join Sting’s world-leading startup accelerator program.  

The program will be taught by Sting coaches Cecilia Bratt and Fredrik Rosengren and Simon Telian, Group Chief Investment Officer of Advanced Blockchain AG. 

“The goal of the collaboration between Advanced Blockchain and Sting is to identify and nurture strong teams with creative ideas in the Web 3.0 ecosystem at a very early stage. Through this program, we can give them the tools they need to develop their ideas and increase the chances of success,” says Telian. 

Participants will gain new knowledge in business-critical areas such as business modelling, creating a team and building an MVP. The program also includes deep dives into blockchain-specific topics, such as De-Fi, NFTs, intersections with traditional finance, enterprise blockchains and applications and mainstream adoption. 

This marks the beginning of a new partnership between Sting and the German investor and incubator, following Advanced Blockchain’s recent expansion into the Nordics. 

Ready to apply?

Web 3.0 has massive potential to transform how people live and work for the better. And at Sting, we want to support people who are making this happen. If you have an early-stage idea, project or startup in this space apply to the pre-accelerator program now to get the help you need to take the next step. Applications close October 1st, 2021.

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NEWS September 8, 2021

Health Integrator secures SEK 20 million

Sting alumni Health Integrator is set to expand nationwide with this new cash injection.

Fredrik Söder, Founder & CEO of Health Integrator

The growth journey has only just begun for Health Integrator, the healthtech company that reduces the number of patients in the healthcare system by preventing diseases. With this injection of SEK 20 million, the company will embark on a wave of expansion that will make the service available to users throughout Sweden.

Today, chronic diseases are increasing rapidly, despite the fact that 80% of them can be prevented through lifestyle changes. Swedish healthtech company Health Integrator prevents chronic diseases through its digital platform by giving people access to personal health coaching and a variety of wellness services.

The Stockholm Region is the first to use Health Integrator’s digital health platform in a 5-year preventive program to prevent type 2 diabetes. There is great interest in the program – with 25,000 people having signed up so far and over 500 of them being identified as high risk. They’ve now been offered a place in the program to get help to stay healthy.

Fully developed, the Stockholm Region estimates that the savings potential for the program is SEK 1.4 billion per year. If this were to be implemented at national level for prediabetes patients, the healthcare sector could potentially save billions of kronor.

The initiative has received international awards and an increasing number of regions and players are showing interest in Health Integrator’s platform. To make the service available to more users who want proactive help with their health, the company is now raising new capital.

“We are shifting into a new gear and making our digital health solution available in more regions. The pandemic has increased the need for preventive measures to prevent chronic diseases and strengthen public health”, says Fredrik Söder, Founder and CEO of Health Integrator.

In addition to a large number of angel investors, Health Integrator has previously been backed by Luminar Ventures, Leksell Social Ventures and Add Health Media. J12 is leading the new investment of SEK 20 million ahead of the next expansion phase that Health Integrator will now start. The future includes upscaling operations to more regions, more customers and in new disease areas.

Health Integrator’s solution is scalable and can be used to prevent many diseases. As a first step in making the service available to more people, the service is being launched on Benefits and Wellnet, Söderberg & Partners’ benefit portals. Health Integrator is also in talks with Apoteket AB.

Health Integrator’s digital health platform

Science and committed partners are behind the investment

The digital health platform has been developed by Health Integrator in collaboration with, among others, Friskis & Svettis Stockholm, Midnattsloppet, Apoteket, ICA Klassikern, EIT Health, RISE, Sting and GIH (Gymnastik- och Idrottshögskolan). The platform has been tested and validated in a clinical study at Karolinska Institutet.

The wellness initiative in Stockholm is the result of a collaboration between the Stockholm Region, Health Integrator, Skandia in its capacity as financier and SEB. The way the investment is financed is new and is based on a health impact bond. By preventing type 2 diabetes, you can avoid a lot of suffering and also free up large resources that can
be used to provide other types of care.

For further information contact:

Fredrik Söder, CEO, Health Integrator,


Petra Eurenius, Communications Manager


NEWS September 6, 2021

Strong healthtech focus in Sting’s latest batch of startups – here’s the final list

Sting admits 14 carefully selected companies with pioneering solutions ranging from healthtech to sustaintech and deeptech. Six of the startups are solving some of society’s biggest health challenges.

The team behind new Sting company AndningMed, the healthtech startup helping millions of respiratory patients successfully manage their disease.

Today, 14 new startups officially joined Sting’s autumn 2021 program, six of which are healthtech startups. After a careful selection process, the companies met for the first time at Sting’s premises in A house, Stockholm. 

Over the coming months, the companies will embark on an intensive learning journey, where they’ll be challenged to grow faster with support from the largest startup ecosystem in the Nordics. Eight out of the 14 companies will also receive an immediate investment from Propel Capital.  

The new healthtech companies will be coached by Sting’s experienced healthtech trio: Johanna Wollert, Olof Berglund and Krim Talia. 

“We’ve received an incredible number of qualified applications in the healthtech space this year. The digitalisation of healthcare has made great leaps during the pandemic, and today’s patients expect a digital response. It’s really exciting that almost half of the companies we’ve taken in have innovative solutions that help both patients and healthcare professionals in everyday life. I’m also really pleased to see so many female founders, both among the healthtech startups and the other companies, “says Johanna Wollert, coach at Sting. 

Among the startups that have been accepted is AndningMed, which develops products to help patients with chronic lung disease. 
Petra Szeszula, CEO and Co-Founder of AndningMed, says: “A large number of patients who use inhalers daily have an incorrect inhalation technique, which leads to vital medicines not being absorbed as well as they should be. To solve this, we’ve developed a smart watch for COPD patients. It measures inhalation to ensure the optimal dose is delivered into the patient’s lungs, helping millions of people take control of their health. In the coming months, we’ll conduct clinical trials and, together with Sting’s business coaches, establish the best way to reach more chronic lung patients faster.”   

Another company joining Sting is 2HEAL, which is changing the way that healthcare is conducted. 
“Healthcare today has a strong focus on symptom relief through various treatments and medicines. But in the long run, this doesn’t always lead to better health. Our lifestyle, diet, stress and lack of physical activity make us sick, even though we should be healthier than ever. We started 2HEAL because we want to work with holistic methods that combine medical assessments and data analysis to identify the root cause of a person’s symptoms. With Sting’s support, we can scale the business so we can help more people obtain long-term health, both in Sweden and internationally,” says Isis Amer-Wåhlin, doctor, CEO and founder of 2HEAL. 

The selected companies all have the opportunity to receive a SEK 500,000 investment from Propel Capital, Sweden’s most active private seed investor. But perhaps most valuable is the structured coaching program and proximity to expert coaches, business angels and an international network of industry contacts and investors.  

The following companies have been selected for Sting’s program starting in the autumn: 

2HEAL enables long-term health through holistic, people-centered healthcare. 2HEAL tackles ill health by treating the root cause – not just alleviating symptoms. They work with the entire patient’s lifestyle, including diet, exercise, rest and mental health.   


AndningMed is helping millions of respiratory patients successfully manage their disease. Using their medical device, people can ensure they deliver the correct dose of medication into their lungs every time they use an inhaler. Similar to a smartwatch, the device tracks performance and helps improve inhalation technique, giving patients more control over their health. AndningMed was founded at KTH Royal Institute of Technology.


Attini is an IT company that provides a serverless deployment framework for infrastructure as code (IaC). With this solution, organizations can improve the way they administrate large IT environments in the Cloud. Attini is flexible, secure and designed to automate your infrastructure. is a medical testing portal for labs, authorities and patients. Over 100 clinics are currently using the solution, as well as some of Europe’s largest laboratories. The app streamlines time-consuming processes such as uploading and delivering results – with customers reporting time savings of up to 95%.  

Din Psykolog   

Din Psykolog is a completely digital psychology service that allows people to chat with a psychologist online, anytime. It uses a smart-matching algorithm to match people with a psychologist that fits their unique situation – lowering the threshold for help and making it easier for ordinary people to see a psychologist.  


Dropmed is Sweden’s first independent medical marketplace, where healthcare providers can customize their own platform and purchase products directly from registered medtech vendors.  

Olivia is a digital tool to help women track, understand and minimize menopausal symptoms. Using technology, Olivia creates evidence-based therapeutic interventions that support a healthy lifestyle and decrease menopausal symptoms. 


Using AI and robotics, Flox’s solutions prevent conflict between animals and humans and enable more sustainable agriculture. Flox was founded at KTH Royal Institute of Technology.


Gårdskapital connects farmers with investors to accelerate the transition to more sustainable agriculture. They provide a complement to bank loans for farm-businesses making responsible investments. Loan purposes focus on, for example, climate adaptation, increased local food production and regenerative farming practices.

Lifelong offers plastic-free products for skin and hair care, such as hand soap, body wash and shampoo. Their innovative ‘powder to liquid’ formula comes in a paper-based, compostable bag that becomes 500 ml of liquid product when mixed with water. By sending powder instead of liquid, they reduce transport emissions by 94%. 

MDP Stockholm 

MDP (Master Data Partners) provides a global platform for the distribution, control and enrichment of product information for brands, distributors and e-retailers. With their platform, the cost and lead time for publishing products online can be reduced by 50% and 95% respectively, while at the same time enabling customers to scale up their range with higher information quality. 


Picapen is a writing platform and app that helps people create books with an AI-writing tool and book templates. Texts are automatically converted into different formats and can be printed and published worldwide with a few clicks. Members are inspired by masterclasses and digital courses, and can invite co-writers and readers to collaborate.


Reselo aims to lead the development and production of sustainable biomaterials that replace fossil-based plastics. Reselo’s first material to launch – Nordic Bio-Rubber – is a new biomaterial made from birch bark, which is a prevalent residual product in the Swedish forestry industry. Reselo was founded at KTH Royal Institute of Technology.


Sync is the future of experiencing and discovering music. An exclusive social music app, Syncc allows you to discover music from real people instead of algorithms and listen along together. The platform is an effective marketing tool for artists and tastemakers to engage and interact with their audience. 

NEWS September 1, 2021

Startup veteran Julia Hallin new Head of Marketing and Communication at Sting

Sting strengthens its team with the recruitment of Julia Hallin, who has 15 years’ experience marketing startups and scaleups from Sweden to Silicon Valley.

Julia has 15 years’ experience developing brands globally, including in Sweden and Silicon Valley. Her main focus has been driving growth for startups and scaleups through digital marketing.

Julia takes over as Head of Marketing & Communications at Sting at a time when the spotlight shines strong on Stockholm as a world-leading innovation hub and the quality of startups is higher than ever before. This presents both opportunities and challenges for Sting and Stockholm.

“Sting is one of Sweden’s strongest brands in the startup space and I’m deeply impressed by how the accelerator has helped small, innovative companies create long-term, sustainable growth over the last 20 years. It will be extremely fun to be a part of this ecosystem, and contribute to its development, ”says Julia Hallin.

With experience in both startups and scaleups, Julia brings a wide range of competencies to the table, particularly when it comes to scaling and streamlining communication and reaching a wider audience through digital channels.

Among other things, she helped take Uppsala company Hansoft (now Perforce) on a growth journey to become the leading tool for agile project management in the computer game industry based in Silicon Valley. Julia’s most recent role of Head of Marketing for the SaaS service EazyStock on Syncron.

Pär Hedberg, CEO and founder of Sting, says: “Since the start in 2002, Sting has been developing ecosystems for startups and investors in Stockholm, which has been an incredibly exciting journey. Today, Sweden and Stockholm play an obvious international role and with Julia in the team, we will be able to continue to be one step ahead with a strong digital presence. We look forward to continuing to building the companies of the future together with Stockholm as an important player on the global tech scene. ”