Two years ago, Signal Signal announced an international expansion and changed its name to All Ears. Now one of the world’s largest PR agencies has been brought onto the customer list and the All Ears will soon close its second investment round.

All Ears, former Signal Signal, was founded in 2016 by Tor Rauden Källstigen and Håkan Waara. The company offers a media monitoring service where customers can search and analyze what has been said about their company in, for example, radio, podcasts, Youtube or TV. The customer list includes Svenska Spel, Systembolaget, SJ, Toyota and Max Hamburgare.

In 2017, the company reported that it had the ambition to grow internationally, after which it took in SEK 4.3 million in venture capital. Now they have got their first customer in the US market, a unnamed PR agency, which according to All Ears is one of the world’s largest.

At the same time, the end of their second round of investment is approaching, which includes the profiled tech investor Ted Nelson. Among the former shareholders in the company are the tech investors Simon Josefsson, Maths Olsson, the former NHL professional Mattias Weinhandl and Soläng Invest.

− Breaking new ground requires leading expertise from the very best within each field. Therefore, we are proud to be backed by internationally recognized expertise in SaaS, artificial intelligence and aggressive company expansion, says Tor Rauden Källstigen, CEO and co-founder of All Ears, in a press release.

− Sweden is a fantastic test market for All Ears, but our dreams are global. One such prominent customer in the US validates that All Ears is at the forefront, even with international measures, says Håkan Waara, CTO and co-founder of All Ears in a press release.

The article was first published on Resume.se (in Swedish)