Sting’s Expert Coaches
Not only do you get weekly coaching from your Sting coach, but also from external expert coaches, hired by Sting, who are true wizzes in their fields.
You have 30 hours/company that you can divide however you like between the expert coaches. The must should be used during your time at Sting. Below we have listed the expert coaches, their specialties and contact information so you can book meetings with them. You are responsible for keeping track of the number of hours you have used.
Questions?
Please reach out to Peo Nilsson or Henna Keränen. You can find more information on each expert coach and their specialties here.
Expert coaches
Cecilia Bratt, Marketing
Get in touch with Cecilia: cecilia@ceciliabratt.com,
Phone: +46 737-35 77 20,

How can I help?
- Marketing audits / strategy / planning:
- Customer / Buyer Journeys.
- Content planning
- B2B lead generation:
- Marketing tech
Daniel Eriksson, Growth team & Growth Marketing
Get in touch with Daniel: daniel@willapay.com
Phone: +46 735362400

How can I help?
- Metrics: what should we measure
- How to decide distribution channels, paid, earned, owned, PR, blogs, influencers etc.
- How to scale
Erwan Derlyn, Go-to-market strategy, User acquisition
Get in touch with Erwan: hej.erwanderlyn.com

How can I help?
- Validate ideas in go to market strategies and user acquisition
- Audit your market
- Launch in new channels
Jack Nutting/Mohsen Mirzakhani (Dynamo), Mobile, Back-end, Web development & CTO coaching
Get in touch with Jack/Mohsen: jack@dyna.mo, mohsen@dyna.mo, coaching@dyna.mo Web: https://dyna.mo

How can we help?
- Technology: software development, deployment, and analytics
- People: Roles and responsibilities
- Product: Design, functionality, quality, and roadmap
Lee Wermelin, Sales
Get in touch with Lee Wermelin: lee@andreen.com
Phone: +46702122162

How can I help/Sales philosophy:
- How to set up a sales process
- How to deal with sales on a personal level
- How to motivate your sales team
- Hands on coaching
Pontus Österberg/Tobias Rundbom (Prototyp), MVP-journey, Tech
Get in touch with Pontus/Tobias: pontus.osterberg@prototyp.se tobias.rundbom@prototyp.se Web: https://www.prototyp.se/

How can we help?
- Shortening TtV (time to value)
- Being a better product owner,
- What to prioritise and when
Rebeca Rosenberg, Product Market Fit, Customer Centralization, Influencer Marketing, B2C
Get in touch with Rebeca: rebecalrosenberg@gmail.com
Phone: +46723996606

How can I help?
- Define your Customer Personas
- Brand DNA
- Growth marketing strategy
- AAARRR (Awareness, Acquisition, Activation
- Retention, Referral, Revenue)
- Content strategy
- Influencer marketing strategy
Trigger Company: Erik Otterberg & Mimmie Liepe, Social Media & Digital Marketing
Get in touch with Erik & Mimmi: erik@triggercompany.com,
mimmie@triggercompany.com, Web: https://triggercompany.com/en/

How can we help?
- Define a digital marketing strategy for growth
- Get started with your digital campaigns
- Technical setup to measure everything that’s happening and collect data
Tor Nettelbladt (Most Studios), Product Design & strategy, UX, Brand strategy
Get in touch with Tor: tor@moststudios.com
Phone: +46761007783, Web: https://moststudios.com/

How can I help?
- Product strategy
- Product/Web design:
- Go-to-market strategy
- Brand identity (visual and verbal)
- Product marketing
- Fundraising material