Videoplaza, the European leader in ad serving technology for managing and monetising online video, today announced the completion of its US$5 million (€3.5 million) round of investment led by the Nordic´s two leading Venture Capital firms Creandum and Northzone.
The capital was raised to support the company’s commercial development as it continues on its expansion path into Europe. The funding will enable Videoplaza to accelerate the deployment of its Monetizer ad server platform technology for managing, displaying and tracking advertising in and around publishers’ online video content into more European territories. “Video consumption today is changing substantially in its shift away from television. With technology that has been specially built for the online video environment, Videoplaza offers premium publishers the best means to monetise its most important video content” said Pär-Jörgen Pärson, General Partner at Northzone, “We are impressed with how fast Videoplaza has already penetrated the key European markets, where advertising is poised for exponential growth in the coming years”.Founded in 2007, Videoplaza reached break-even in November 2009 having successfully built its core online video advertising offering for publishers. With offices in Stockholm, London and Paris and clients across seven different European markets, the company will leverage the investment to address new territories including Germany, Spain and Italy. Fredric Cassel, General Partner at Creandum added: “The combination of Videoplaza’s ad serving technology and strong management team represent a compelling investment opportunity for us.. We are excited to support the company as it builds on its key role in shaping the multi-billion dollar global online advertising market.” Sorosh Tavakoli, Videoplaza Founder & CEO said; “We welcome the investment both as validation of our strategic approach to the market and as recognition of the superiority of our platform. We are delighted to have the support of both Creandum and Northzone and we look forward to a new phase of business success as we draw greater attention to the potential of online video advertising.” “All too often, publishers find themselves using legacy display ad servers to manage their video advertising inventory,” continued Sorosh. “We recognise that most online video today is lacking the commercial dimension that only dynamic ad serving can provide. What is a nascent new TV market now promises to become an industry in its own right in years to come as more publishers look to unlock the value in their video offerings. The support that we now have from our Nordic investors will enable us to address this problem effectively and to drive the adoption of our platform for the benefit of publishers and advertisers all over Europe.”Read more about Videoplaza: www.videoplaza.com